📌 Core Information
🔹 Job Title: Social Media Intern
🔹 Company: Fabletics
🔹 Location: Berlin, Germany
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Berlin office)
🚀 Job Overview
Key aspects of this role include:
- Assisting in creating and executing social media campaigns for Fabletics across various platforms.
- Working closely with the Brand Partnerships Team to source content and analyze campaign performance.
- Gaining hands-on experience in social media management, content creation, and performance analysis.
- Collaborating with cross-functional teams to fuel the latest collection drops and influencer content into owned social media channels.
ASSUMPTION: This internship is designed to provide a well-rounded introduction to social media management within the fashion and e-commerce industry. It is expected to be a compulsory part of the intern's studies (Pflichtpraktikum).
📋 Key Responsibilities
✅ Conceptualize and execute social media campaigns for Fabletics on owned channels such as Instagram, TikTok, and beyond.
✅ Source and research social media trends, topics, experts, cooperation partners, and influencer content for campaigns.
✅ Perform campaign performance analysis using common social media and online marketing tools.
✅ Plan and create briefings for in-house content production days and support the execution of these events.
✅ Assist in content planning and production during Fabletics events in Europe.
✅ Stay up-to-date with social media algorithms and trends.
ASSUMPTION: The intern will be expected to work independently and take initiative in their tasks while also collaborating effectively with the team.
🎯 Required Qualifications
Education: Ongoing studies in business, journalism, or a similar field.
Required Skills:
- Excellent skills with Microsoft Office tools.
- Fluency in English and preferably German or French.
- Good knowledge of social media, online journalism, and blog landscape.
- Willingness to learn and ability to structure independent work.
- Joy in writing copy and good writing skills with an eye on social media trends.
- Share Fabletics' passion for fashion, sports, and a healthy lifestyle.
Preferred Skills:
- Content editing experience with Canva or Adobe PS.
- Experience with social media management tools.
ASSUMPTION: While not all preferred skills are required, possessing them will enable the intern to make a more significant impact in the role.
💰 Compensation & Benefits
Salary Range: As this is an unpaid internship, no salary is provided. However, interns will gain valuable experience and have the opportunity to work with a dynamic team in a fast-growing company.
Benefits:
- 4 Fridays off during the summer.
- Flexible working: Hybrid work culture with the option to work from home on Mondays and Fridays.
- Professional development opportunities, including career development programs and company-sponsored mentorship.
- Health and wellness benefits, including gym membership and access to the Calm App and Healthkick Platform.
- Modern office space with a beautiful rooftop and amazing city views.
- Company events, such as THIRSTdays, summer parties, winter parties, and bring-your-kids-to-work days.
- Discounts on Fabletics brands and access to a corporate benefits platform.
Working Hours: Full-time (40 hours per week) with flexible working hours.
ASSUMPTION: While the internship is unpaid, the combination of professional development opportunities, benefits, and the chance to work in a fast-growing company makes it an attractive opportunity for students looking to gain practical experience in their field.
📌 Applicant Insights
🔍 Company Context
Industry: Fabletics operates in the retail apparel and fashion industry, focusing on active lifewear and shapewear. The company is known for its digitally native approach, fusing style-centric designs with high-performance technology to create an accessible luxury activewear brand.
Company Size: Fabletics is a mid-sized company with 201-500 employees, providing an environment where interns can have a significant impact and gain exposure to various aspects of the business.
Founded: Fabletics was founded in 2013 and has since grown to become the largest digitally native active lifewear brand in the world.
Company Description:
- Fabletics is committed to inspiring confidence in all through the fit and feel of luxury active lifewear at an accessible price.
- The company has expanded its offerings to include premium scrubs for medical professionals and a revolutionary shapewear line, YITTY.
- Fabletics fosters a vibrant workplace culture that thrives on diversity and inclusivity, with a team from many backgrounds driven by a passion for creating an inclusive space for all.
Company Specialties:
- Active lifewear and shapewear.
- Digital marketing and e-commerce.
- Brand partnerships and influencer collaborations.
Company Website: http://www.fabletics.com
ASSUMPTION: Fabletics' focus on diversity, inclusivity, and employee development makes it an attractive company for interns looking to gain experience in a dynamic and supportive environment.
📊 Role Analysis
Career Level: This internship is an entry-level position designed for students looking to gain practical experience in social media management and marketing.
Reporting Structure: The Social Media Intern will report directly to the Social Media Manager Fabletics Europe and work closely with the Brand Partnerships Team, Marketing, Merch, and Influencer Teams.
Work Arrangement: This is a 6-month internship based in the Berlin office with a hybrid work arrangement, allowing for flexible working hours and the option to work from home on Mondays and Fridays.
Growth Opportunities:
- Gain hands-on experience in social media management, content creation, and performance analysis.
- Develop professional skills and build a portfolio of work to showcase to future employers.
- Network with industry professionals and potentially secure a full-time position upon graduation.
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience, develop professional skills, and build their network within the fashion and e-commerce industry.
🌍 Location & Work Environment
Office Type: Modern office space with a beautiful rooftop and amazing city views.
Office Location(s): Fabletics' Berlin office is located right next to Schlesisches Tor on the Spree.
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving fashion and tech scene.
- The office is conveniently located near public transportation, with easy access to shops, restaurants, and cultural attractions.
- The city offers a high quality of life, with affordable housing, a rich cultural scene, and numerous parks and green spaces.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home on Mondays and Fridays.
ASSUMPTION: Berlin's dynamic and multicultural environment, combined with Fabletics' modern office space and flexible work arrangement, creates an ideal setting for interns to thrive and grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the hiring manager to assess communication skills and cultural fit.
- In-person or video interview with the hiring manager and/or other team members to discuss the role, responsibilities, and expectations.
- Background check and reference verification for successful candidates.
Key Assessment Areas:
- Communication skills, both written and verbal.
- Cultural fit and alignment with Fabletics' values and mission.
- Problem-solving skills and ability to work independently.
- Knowledge of social media trends, online journalism, and the blog landscape.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your passion for fashion, sports, and a healthy lifestyle in your application materials.
- Showcase your understanding of social media trends and your ability to create engaging content.
ATS Keywords: Social Media, Content Creation, Performance Analysis, Research, Copywriting, Microsoft Office, Fluency in English, Fluency in German or French, Content Editing, Canva, Adobe PS, Social Media Trends, Independent Working, Fashion, Sports, Healthy Lifestyle
ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences, as well as their enthusiasm for the role and the company, to increase their chances of success in the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Social media platforms (Instagram, TikTok, etc.).
- Social media management tools (Hootsuite, Buffer, etc.).
- Content creation tools (Canva, Adobe PS).
ASSUMPTION: Familiarity with these tools and technologies is not required but will be beneficial for the intern's success in the role.
👔 Cultural Fit Considerations
Company Values:
- Live Your Passion: Fabletics encourages employees to pursue their passions and bring their unique perspectives to the team.
- Inspire Confidence: The company aims to empower and inspire confidence in all through its products and workplace culture.
- Embrace Diversity: Fabletics fosters a diverse and inclusive environment where everyone is valued and respected.
Work Style:
- Collaborative: Fabletics encourages cross-functional collaboration and teamwork.
- Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and proactive.
- Supportive: Fabletics prioritizes employee development and provides resources and opportunities for growth.
Self-Assessment Questions:
- Do I share Fabletics' passion for fashion, sports, and a healthy lifestyle?
- Am I comfortable working independently and taking initiative in my tasks?
- Do I thrive in a dynamic and collaborative work environment?
ASSUMPTION: Applicants should carefully consider their alignment with Fabletics' values and work style to ensure a successful and fulfilling internship experience.
⚠️ Potential Challenges
- The internship is unpaid, which may limit the pool of eligible candidates.
- The role requires a significant time commitment, which may be challenging for students with busy schedules.
- The internship is based in Berlin, which may not be convenient for all candidates.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
ASSUMPTION: While these challenges exist, the valuable experience and professional development opportunities offered by the internship make it an attractive opportunity for many students.
📈 Similar Roles Comparison
- This internship focuses on social media management and content creation, whereas similar roles in marketing or communications may have a broader scope or different responsibilities.
- Fabletics is a mid-sized company, offering interns the opportunity to work closely with team members and have a significant impact on the business. Larger companies may have more structured internship programs, while smaller companies may offer more limited resources and support.
- This internship is designed for students looking to gain practical experience in their field. Similar roles may be targeted at entry-level professionals or offer different career paths and growth opportunities.
ASSUMPTION: Applicants should carefully consider their career goals and the specific opportunities offered by this internship to determine if it is the right fit for them.
📝 Sample Projects
- Developing a social media campaign for a new product launch, including content creation, scheduling, and performance analysis.
- Researching and reporting on social media trends and topics relevant to Fabletics' target audience.
- Assisting in the planning and execution of a Fabletics event in Europe, including content creation and on-site support.
ASSUMPTION: These sample projects are designed to provide interns with a well-rounded introduction to social media management and marketing within the fashion and e-commerce industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the broader marketing and communications strategy for Fabletics Europe?
- What opportunities are there for professional development and growth within the company?
- How does Fabletics support work-life balance for its employees?
- What is the company culture like, and how does it foster collaboration and innovation?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the applicant's interest in the role and commitment to their professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare examples of your social media content and campaigns to showcase your skills and creativity.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
