Social Media Internship

📌 Core Information

🔹 Job Title: Social Media Internship

🔹 Company: Knix

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full Time Contract

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and publishing content across all social media platforms
• Driving TikTok community growth and engagement
• Collaborating with various teams to create impactful content
• Responding to audience interactions and monitoring public conversations
• Analyzing performance data to refine strategy and improve results

ASSUMPTION: This role requires a strong understanding of social media trends and a passion for creating engaging content. The ideal candidate will be highly organized, proactive, and comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Manage and publish content across all social media platforms, aligning with content calendars and marketing initiatives

✅ Own TikTok community growth by ideating and executing engaging content, staying ahead of trends, and driving organic growth through creator partnerships and active engagement

✅ Collaborate with Brand, Creative, and Content teams to brainstorm high-impact content, campaigns, and social trends

✅ Respond to DMs and comments daily, engaging with customers and influencers while staying true to Knix’s brand voice

✅ Monitor and moderate public conversations thoughtfully, using training in brand-safe language and tone

✅ Contribute to ideation for influencer campaigns, product launches, content themes, and trending social ideas

✅ Track and analyze performance, KPIs, and campaign data to refine strategy and improve results

ASSUMPTION: This role requires a strong background in mobile content creation and editing, as well as experience in community management with strong communication and de-escalation skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Media Studies, Marketing, Communications, or a related field

Experience: 1-2 years of social media experience in a brand setting

Required Skills:

• Skilled in managing and creating content across various social media platforms and tools
• Strong background in mobile content creation and editing
• Experience in community management with strong communication and de-escalation skills
• Excellent writing, editorial, and project management capabilities
• Proficient with Google Workspace, Microsoft Office, and Sprout Social; familiarity with Slack is a plus
• Strong understanding of social KPIs, excellent organization, and attention to detail

Preferred Skills:

• Knowledge of fashion and lifestyle industries

ASSUMPTION: While a degree in a related field is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: CAD 35,000 - CAD 45,000 per year (based on industry standards for an entry-level social media role in Toronto)

Benefits:

• Competitive benefits package for full-time employees
• Opportunity to work in a fast-growing, innovative retail environment
• Chance to gain experience in a dynamic and collaborative team

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event attendance and content creation)

ASSUMPTION: The salary range provided is an estimate based on industry standards for an entry-level social media role in Toronto. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 201-500 employees (mid-sized company offering opportunities for growth and collaboration)

Founded: 2013 (relatively young company with a strong focus on innovation and growth)

Company Description:

• Knix is an award-winning intimate apparel and activewear brand that empowers people to live unapologetically free
• Launched in 2013, Knix is one of the fastest-growing intimate apparel brands in North America
• Reaches over 3 million customers through online stores, retail locations, and wholesale channels

Company Specialties:

• Innovative product design and development
• Best-in-class customer experience
• Engaged community building and management

Company Website: www.knix.com

ASSUMPTION: Knix is a purpose-driven and authentic company that values diversity, inclusion, and employee growth.

📊 Role Analysis

Career Level: Entry-level (opportunities for growth and advancement within the marketing and communications department)

Reporting Structure: This role reports directly to the Sr. Social Media Manager and collaborates with various teams, including Brand, Creative, and Content

Work Arrangement: On-site, full-time position with the opportunity to work remotely for specific tasks or events

Growth Opportunities:

• Potential for career advancement within the marketing and communications department
• Chance to gain experience in various aspects of social media management and content creation
• Opportunity to work with and learn from experienced professionals in the field

ASSUMPTION: This role offers a unique opportunity for an entry-level candidate to gain valuable experience in a fast-growing retail environment and make a significant impact on the company's social media presence.

🌍 Location & Work Environment

Office Type: Urban, modern office space in downtown Toronto

Office Location(s): 179 John St, Toronto, Ontario M5T 1X4, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant fashion and lifestyle scene
• Knix's office is located in the heart of downtown Toronto, offering easy access to public transportation and various amenities
• The city is home to numerous events, festivals, and cultural attractions that may provide opportunities for content creation and engagement

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event attendance and content creation)

ASSUMPTION: The work environment at Knix is fast-paced, collaborative, and dynamic, with a strong focus on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Sr. Social Media Manager and a member of the marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Social media knowledge and trends
• Content creation and editing skills
• Communication and collaboration abilities
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your social media experience and relevant skills
• Include a portfolio or examples of your social media content and community management work
• Prepare for behavioral and scenario-based interview questions that focus on your problem-solving, communication, and collaboration skills
• Research Knix's brand, values, and social media presence to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Social Media Management, Content Creation, Community Management, Communication Skills, Project Management, Mobile Content Creation, Editing Skills, Trend Analysis, Customer Engagement, Data Analysis, Collaboration, Problem Solving, Attention to Detail, Fashion Knowledge, Digital Marketing, Brand Strategy

ASSUMPTION: Knix uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs)
• Microsoft Office (Word, Excel, PowerPoint)
• Sprout Social (social media management platform)
• CapCut (video editing app)
• Instagram, TikTok, Pinterest, YouTube, Facebook, Twitter (social media platforms)

ASSUMPTION: Familiarity with these tools and platforms is required for this role. Candidates should be comfortable learning and using new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Customer-centricity
• Inclusivity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Customer-focused and data-driven
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with Knix's values, particularly empowerment and innovation?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong customer focus and a data-driven approach to decision-making?
• Are you adaptable and open to change, with a willingness to learn and grow in your role?

ASSUMPTION: Knix values diversity, inclusion, and employee growth. Candidates who demonstrate a strong cultural fit and a commitment to the company's values will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with fast-paced trends and changes in the social media landscape
• Balancing the need for creativity and innovation with the company's brand guidelines and values
• Dealing with negative feedback or crises on social media platforms

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Social Media Coordinator or Assistant Social Media Manager, but with a focus on TikTok community growth and engagement
• Unlike some social media roles, this position requires a strong background in mobile content creation and editing
• Career paths in social media management can lead to roles such as Social Media Manager, Marketing Manager, or Director of Marketing

ASSUMPTION: This role offers a unique opportunity for an entry-level candidate to gain valuable experience in a fast-growing retail environment and make a significant impact on the company's social media presence.

📝 Sample Projects

• Creating and executing a TikTok campaign to drive organic growth and engagement
• Developing a content calendar for multiple social media platforms, aligning with marketing initiatives and brand values
• Monitoring and analyzing social media performance data to refine strategy and improve results
• Collaborating with various teams to brainstorm and execute high-impact content, campaigns, and social trends

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for Knix?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Knix support the professional development and growth of its employees?
• What are the most challenging aspects of working in social media for Knix, and how can this role help address them?
• How does Knix approach collaboration and communication between different teams and departments?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.lever.co/knix/3d2bf9bd-7aab-48a0-b76d-e5c1146437e2
• Tailor your resume and cover letter to highlight your social media experience and relevant skills
• Include a portfolio or examples of your social media content and community management work
• Prepare for behavioral and scenario-based interview questions that focus on your problem-solving, communication, and collaboration skills
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.