Social Media Manager, Amazon Prime Video, India

📌 Core Information

🔹 Job Title: Social Media Manager, Amazon Prime Video, India

🔹 Company: Amazon

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategy for Amazon Prime Video India
• Engaging with customers and fans via social media to drive brand awareness and affinity
• Collaborating with cross-functional teams and external agencies to deliver measurable business impact
• Analyzing and reporting social channel performance to optimize campaigns and drive scalable learnings
• Expanding Prime Video’s brand presence on emerging and India-specific social platforms

ASSUMPTION: This role requires a strong understanding of the Indian market and cultural trends to create locally relevant content and campaigns.

📋 Key Responsibilities

✅ Design and execute end-to-end social media strategy for Amazon Prime Video India, including execution of activations from concept to post-implementation analysis

✅ Collaborate with global teams and local marketing teams to build strong, locally relevant social media campaigns to drive high buzz

✅ Maintain and evolve Amazon Prime Video’s personality and social tone of voice to stay relevant to fans and customers, ensuring consistent brand positioning across all platforms

✅ Build and leverage locally relevant and cultural moments to make the Prime Video brand relevant to Indian audiences

✅ Collaborate with cross-functional teams to maximize the impact of social media efforts by ensuring alignment in communications across channels

✅ Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity for the Prime Video brand and its content

✅ Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings

✅ Work with international product and marketing teams to build automated and scalable solutions to drive social media engagement

✅ Liaise closely with content partners and media agencies to plan and execute campaigns

✅ Set an experimentation calendar and constantly test hypotheses to develop an editorial strategy for Prime Video

✅ Be the business POC for social media customer service team, constantly improving processes to maintain a high bar on customer interactions and satisfaction

✅ Work with platform partners to ensure the business is adopting the latest product features and best practices

ASSUMPTION: This role requires strong project management skills to juggle multiple campaigns and deadlines, as well as excellent communication skills to collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of professional non-internship marketing experience

Required Skills:

• Proven experience using data and metrics to drive improvements
• Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling cross-functional marketing programs
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Preferred Skills:

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and processes

ASSUMPTION: Candidates with experience in the entertainment industry or working with streaming services will have an added advantage.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for mid-level marketing roles in Mumbai)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Generous paid time off
• On-site services and amenities
• Employee discounts

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail, with a focus on digital content and streaming services

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1994 (Amazon) and 2006 (Amazon Prime Video)

Company Description:

• Amazon is a global leader in e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon Prime Video is a premium streaming service that offers exclusive TV shows, movies, and sports events
• Amazon is committed to innovation, operational excellence, and customer obsession

Company Specialties:

• E-commerce platform development and management
• Cloud computing services (AWS)
• Digital content creation and distribution
• Artificial intelligence and machine learning

Company Website: Amazon.com

ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to cutting-edge technology, as well as a dynamic and diverse work environment.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing, Amazon Prime Video India

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Progression to a senior or management role within the marketing team
• Expansion into other aspects of the business, such as content creation or product management
• Opportunities to work on global projects and collaborate with international teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and develop their career within Amazon.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with on-site amenities

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• It is a major commercial and entertainment hub, with a vibrant cultural scene and diverse population
• The city offers numerous opportunities for networking and professional growth within the industry

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Working in Mumbai offers candidates the opportunity to live and work in a dynamic, multicultural city with a thriving entertainment industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Candidates' understanding of the Indian market and cultural trends
• Candidates' ability to develop and execute effective social media strategies
• Candidates' communication and collaboration skills
• Candidates' analytical and problem-solving skills

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on measurable impact and results
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Amazon's company culture
• Prepare examples of social media campaigns you've worked on, with data-driven insights and results

ATS Keywords: Social Media Strategy, Customer Engagement, Data Analysis, Cross-Functional Collaboration, Content Production, Digital Marketing, Campaign Management, Brand Positioning, Cultural Relevance, Experimentation, Performance Reporting

ASSUMPTION: The interview process for this role may include case studies, scenario-based questions, and data analysis exercises to assess candidates' skills and fit for the position.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Twitter, Instagram, YouTube, etc.)
• Social media analytics tools (Hootsuite, Sprout Social, etc.)
• Data visualization tools (Excel, Tableau, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Candidates should have a strong working knowledge of social media platforms and analytics tools, as well as proficiency in data visualization and project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic, with a focus on innovation and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making

Self-Assessment Questions:

• Do you have a strong understanding of the Indian market and cultural trends?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong analytical and problem-solving skills?

ASSUMPTION: Candidates who are passionate about innovation, customer-centricity, and continuous learning will thrive in Amazon's work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously may be challenging for some candidates
• Working in a fast-paced, dynamic environment may be stressful for candidates who prefer a more structured or predictable work environment
• Navigating the complex and ever-changing social media landscape may present unique challenges
• Candidates may face competition from other experienced marketing professionals in the industry

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position in a streaming service or entertainment company
• However, this role may offer more opportunities for global collaboration and exposure to cutting-edge technology than similar roles in smaller or less-established organizations
• Candidates with experience in the entertainment industry or working with streaming services may have an advantage in this role

ASSUMPTION: This role offers unique opportunities for growth and development within the dynamic and innovative field of digital content and streaming services.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new original series on Amazon Prime Video
• Analyzing and reporting on the performance of a social media campaign to optimize future activations
• Collaborating with cross-functional teams to create and distribute user-generated content (UGC) for a major sporting event

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity for candidates to make a real impact on the business.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the social media team collaborate with other departments, such as content creation and product management?
• What are the key priorities for this role in the first 90 days?
• How does Amazon support the professional growth and development of its employees?
• What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does Amazon support its employees in overcoming these challenges?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, as well as demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements, with a focus on measurable impact and results
• Write a cover letter that demonstrates your understanding of the role and your fit with Amazon's company culture
• Prepare examples of social media campaigns you've worked on, with data-driven insights and results
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.