Social Media Video Content Strategist (IG & TikTok)

📌 Core Information

🔹 Job Title: Social Media Video Content Strategist (IG & TikTok)

🔹 Company: Pipeline Gurus

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options (3 days/week in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies for Instagram and TikTok
• Generating high-volume content ideas informed by trends, competition, and data
• Overseeing video shoots from concept to delivery, including planning, scripting, and coordination
• Monitoring trends and competitor activity to keep ideas fresh and engaging
• Maintaining quantitative discipline to prioritize ideas that drive measurable engagement and growth

ASSUMPTION: This role requires a proactive individual who can thrive in a fast-paced environment and take full ownership of the content strategy for Instagram and TikTok.

📋 Key Responsibilities

✅ Developing and implementing content strategies for Instagram and TikTok

✅ Generating at least 100 actionable content ideas per month

✅ Planning, scripting, and coordinating video shoots end-to-end, including:

• Developing storyboards and scripts
• Defining in-office vs paid studio shoots
• Deciding props, wardrobe, and location needs
• Allocating roles to team members on-camera and behind-the-scenes
• Coordinating with graphic and video agency for post-production

✅ Being present at all shoots to direct, adjust, and ensure smooth execution

✅ Monitoring trends and competitor activity to keep ideas fresh and engaging

✅ Maintaining quantitative discipline to prioritize ideas that drive measurable engagement and growth

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work independently under tight timelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience producing social media content, especially for Instagram and TikTok

Required Skills:

• Knowledge of video production processes, including motherboards, scripts, props, locations
• Strong organizational skills
• Up-to-date with IG/TikTok trends and viral formats
• Creative, decisive, and numbers-driven mindset
• Excellent communication and team coordination skills

Preferred Skills:

• Experience with social media analytics tools
• Fluency in Arabic and English

ASSUMPTION: Candidates with experience in video production and a strong understanding of social media trends will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Competitive pay with no cap for the right performer (Based on industry standards for a mid-level marketing role in Cairo, Egypt)

Benefits:

• Hybrid work options, with up to 40% of time from home
• Full ownership of Instagram and TikTok strategy and execution
• Freedom to experiment and bring creative ideas to life
• Opportunity to build and grow a brand from the ground up

Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely up to 3 days/week

ASSUMPTION: The salary range is competitive for the market and reflects the high level of responsibility and ownership required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth)

Founded: 2023 (Relatively new company with a startup-like culture)

Company Description:

• Pipeline Gurus is a Managed Sales Provider that helps companies build and maintain a healthy sales pipeline
• The company collaborates closely with sales teams, working by territory or account list to grow business within target accounts
• They specialize in sales consulting, business development, expansion strategy, and sales-as-a-service

Company Specialties:

• Sales Consulting
• Business Development
• Expansion Strategy
• Sales-as-a-service
• Sales Outsourcing
• GTM Strategy
• Inside Sales
• Sales Enablement
• Managed Sales Services
• Prospecting

Company Website: www.pipelinegurus.com

ASSUMPTION: Pipeline Gurus is a growing company with a focus on sales and business development, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the sales and content teams

Work Arrangement: Hybrid work arrangement with up to 40% of time working remotely (3 days/week in-office)

Growth Opportunities:

• Potential to grow into a senior role or management position as the company expands
• Opportunity to build and develop the company's social media presence and brand
• Chance to work on diverse projects and gain experience in various aspects of marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, as the company is still in its early stages and looking to expand its marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being

Office Location(s): Dubai, United Arab Emirates (with remote work options for this role)

Geographic Context:

• Cairo, Egypt, is a bustling metropolis with a rich cultural heritage and a thriving business scene
• The city offers a mix of traditional and modern attractions, as well as a vibrant nightlife
• Cairo has a Mediterranean climate, with hot, dry summers and mild, rainy winters

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely up to 3 days/week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Marketing Manager to discuss the role and the candidate's qualifications
• Skills assessment or case study to evaluate the candidate's problem-solving and creative thinking abilities
• Final interview with the company's founders to discuss long-term career goals and fit within the organization

Key Assessment Areas:

• Creativity and innovation in content ideas
• Understanding of social media trends and best practices
• Ability to work independently and manage multiple projects
• Strong communication and team coordination skills
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in social media content creation and video production
• Include examples of your previous work and explain how your skills and experience make you a strong fit for this role
• Demonstrate your understanding of the company and its mission by explaining how you can contribute to its growth and success

ATS Keywords: Social Media Strategy, Content Creation, Video Production, Trend Research, Script Development, Team Coordination, Project Management, Creativity, Communication Skills, Data Analysis, Organizational Skills, Engagement Metrics, Viral Marketing, Brand Development, Problem Solving, Adaptability

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, communication skills, and cultural fit, as well as their understanding of social media trends and best practices.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, LinkedIn
• Video production tools: Camera equipment, video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools: Asana, Trello, or similar
• Social media analytics tools: Hootsuite, Sprout Social, or similar

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and approaches to drive growth and success
• Collaboration: Working together to achieve common goals and overcome challenges
• Accountability: Taking responsibility for one's actions and delivering on commitments
• Continuous Learning: Fostering a culture of curiosity and lifelong learning

Work Style:

• Fast-paced and dynamic, with a focus on results and execution
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy taking full ownership of projects?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a strong understanding of social media trends and best practices?
• Are you able to adapt to new tools and technologies as needed?
• Do you share Pipeline Gurus' commitment to innovation, collaboration, accountability, and continuous learning?

ASSUMPTION: Candidates who are highly motivated, adaptable, and able to thrive in a fast-paced environment will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of social media trends and best practices
• Working collaboratively with diverse teams, including sales and content teams
• Adapting to a hybrid work environment, balancing in-office collaboration and remote work

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, development, and impact on the company's social media presence and brand.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Strategist, but with a specific focus on Instagram and TikTok
• Unlike other roles, this position offers full ownership of the company's Instagram and TikTok strategy and execution
• Career progression in this role could lead to a senior marketing position or management role as the company grows

ASSUMPTION: This role offers unique opportunities for growth and development, as well as the chance to make a significant impact on the company's social media presence and brand.

📝 Sample Projects

• Developing and executing a content strategy for Instagram and TikTok that drives engagement and growth
• Planning, scripting, and coordinating video shoots for social media content, including storyboards, props, and location needs
• Monitoring trends and competitor activity to keep ideas fresh and engaging, and maintaining quantitative discipline to prioritize high-impact content

ASSUMPTION: The specific projects in this role may vary depending on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its social media presence and brand?
• How does this role fit into the overall marketing strategy, and how will it collaborate with other teams, such as sales and content?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the company's social media presence, and how can this role address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in social media content creation and video production
• Prepare examples of your previous work and be ready to discuss how your skills and experience make you a strong fit for this role
• Demonstrate your understanding of the company and its mission by explaining how you can contribute to its growth and success
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.