📌 Core Information
🔹 Job Title: Specialist, Brand Media
🔹 Company: Crocs, Inc.
🔹 Location: Broomfield, Colorado, United States
🔹 Job Type: Hybrid (Collaborator - 4 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global media plans to drive brand consideration and awareness
- Managing multiple campaigns simultaneously across various stages of development
- Partnering with media agencies and cross-functional teams to ensure smooth communication and collaboration
- Analyzing campaign effectiveness and optimizing performance based on data-driven insights
- Contributing to the development of holistic communications plans and media buying strategies
ASSUMPTION: This role requires a strong understanding of brand media, with a focus on digital channels, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Contribute to the development of global media plans supporting Crocs' key product stories
✅ Manage the planning and execution of multiple campaigns simultaneously at various stages of development
✅ Partner in development of holistic communications plan and media buying strategy across all paid channels
✅ Partner with media agency to ensure frequent and smooth communication and facilitate action
✅ Be a product level expert with a pulse on competitor's strategies and go to market approaches
✅ Partner with cross-functional teams throughout the seasonal process to develop comprehensive marketing plans
✅ Analyze the effectiveness of media campaigns to optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways
✅ Build recommendations for utilization of creative assets and strategies across media plans, and craft briefs for the creative team
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Digital Marketing, business, or related field
Experience: At least 2+ years of extensive experience and proficiency in paid media coupled with a great foundation in brand media
Required Skills:
- Proven expertise in paid media planning and execution
- Strong understanding of media trafficking process and media creative optimization
- Broad understanding of media measurement and reporting
- Experience in strategic planning and management of paid media with differing objectives across the marketing funnel
- Experience working within a matrixed organization and building positive relationships across departments
- Advanced analytical skills and ability to translate complex data into actionable strategy
Preferred Skills:
- Previous experience in retail/footwear industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in media agency management and collaboration to deliver against brand objectives will be highly valued.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 per year
Benefits:
- Medical, dental, and vision coverage
- Life and AD&D insurance
- Short and long-term disability coverage
- Paid time off
- Employee assistance program
- 401k program with company match
- Additional voluntary benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on factors such as experience, training, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 5,001-10,000 employees
Founded: 2002
Company Description:
- Crocs, Inc. is a world leader in innovative, casual footwear, dedicated to the future of comfort
- The company is known for its iconic Classic Clog and offers a wide range of products, including collaborations with popular brands and artists
- Crocs is committed to creating a positive impact through its products, moving toward more sustainable, transparent, and socially conscious business practices
Company Specialties:
- Casual footwear
- Brand collaborations
- Sustainable and socially conscious business practices
Company Website: www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company in the retail apparel and fashion industry, with a strong brand presence and a commitment to innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth within the global digital marketing team
Reporting Structure: This role reports directly to the Global Digital Marketing team and collaborates with cross-functional teams, including creative, product, and e-commerce departments
Work Arrangement: Hybrid (Collaborator - 4 days in-office) with flexible scheduling options
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the global digital marketing team
- Opportunities to work on high-profile campaigns and collaborations with popular brands and artists
- possibility to gain experience in various aspects of marketing, including brand strategy, creative development, and campaign execution
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative global marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (Collaborator - 4 days in-office) with flexible scheduling options
Office Location(s): 13601 Via Varra, Broomfield, CO 80020, US
Geographic Context:
- Broomfield, Colorado, is a suburb of Denver, offering a mix of urban and outdoor recreational opportunities
- The area has a semi-arid climate with four distinct seasons
- Broomfield is home to numerous tech and retail companies, providing ample job opportunities
Work Schedule: Full-time, 40 hours per week, with flexible scheduling options
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility to employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the global digital marketing team
- Final interview with the director of global digital marketing
- Background check and offer extension
Key Assessment Areas:
- Brand media expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Adaptability and problem-solving skills
- Alignment with Crocs' brand values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your brand media expertise and relevant experience
- Demonstrate your understanding of Crocs' brand and the role's responsibilities in your application materials
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and strategic thinking
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Brand Media, Paid Media, Digital Marketing, Campaign Management, Media Planning, Media Buying, Data Analysis, Retail Experience, Collaboration, Communication, Problem Solving
ASSUMPTION: The application process for this role is competitive, and candidates who demonstrate a strong understanding of brand media and relevant experience will have the best chance of success.
🛠️ Tools & Technologies
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: Familiarity with industry-standard media planning and buying platforms, data analysis tools, and collaboration software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Come As You Are: Embrace and celebrate individuality and authenticity
- Comfort is Key: Prioritize comfort in all aspects of the business
- Innovate and Inspire: Foster a culture of creativity and continuous improvement
Work Style:
- Collaborative and inclusive team environment
- Fast-paced and dynamic work culture
- Focus on results-driven decision-making and continuous learning
Self-Assessment Questions:
- Do you embrace and celebrate individuality and authenticity in your personal and professional life?
- Are you comfortable working in a fast-paced, dynamic environment and prioritizing comfort in your work?
- Do you have a proven track record of driving results and continuous learning in your previous roles?
ASSUMPTION: Candidates who align with Crocs' core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and time management
- Working in a matrixed organization may present challenges in building and maintaining effective communication and collaboration
- Keeping up with industry trends and competitor strategies may require continuous learning and adaptation
- The hybrid work arrangement may present challenges in balancing in-office collaboration and remote work
ASSUMPTION: Candidates who are organized, adaptable, and effective communicators will be best equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is similar to a Brand Media Manager or Media Planner position in other retail or fashion companies
- However, this role focuses more on global brand media strategy and less on tactical media execution compared to a Media Buyer or Media Operations role
- Career progression may include moving into a senior brand media role or transitioning into a different marketing discipline, such as performance marketing or e-commerce
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to similar positions in the industry.
📝 Sample Projects
- Developing and executing a global media plan for a major product launch, including target audience identification, channel selection, and creative asset recommendations
- Analyzing the performance of a brand awareness campaign and optimizing spend and strategy based on data-driven insights
- Partnering with cross-functional teams to develop a comprehensive marketing plan for a seasonal product collection, including media buying strategy and creative asset briefs
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Specialist, Brand Media role at Crocs, Inc.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as creative and product, to develop comprehensive marketing plans?
- What opportunities are there for professional growth and development within the global digital marketing team?
- How does Crocs, Inc. support work-life balance for employees working in a hybrid arrangement?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand media expertise and relevant experience
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and strategic thinking
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final round, be prepared to present a media plan or project that demonstrates your skills and experience
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
