📌 Core Information
🔹 Job Title: Specialist, Communications Operations
🔹 Company: Lindenwood University
🔹 Location: St. Charles Campus, St. Charles, Missouri, USA
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing communication workflows within the admissions CRM system
- Coordinating admissions-related outbound communication logistics
- Integrating data-driven processes within the CRM to optimize communication outreach
- Monitoring and analyzing CRM-driven communication effectiveness
- Overseeing inventory, production, and distribution of physical mailers and enrollment materials
ASSUMPTION: This role requires a balance of technical proficiency in CRM systems and strong organizational skills to manage complex communication workflows and logistics.
📋 Key Responsibilities
✅ Manage and execute communication workflows within the admissions CRM system, ensuring accuracy and effectiveness
✅ Coordinate admissions-related outbound communication logistics, including print, digital, and mailer campaigns
✅ Integrate data-driven processes within the CRM to streamline and optimize communication outreach efforts
✅ Monitor and analyze CRM-driven communication effectiveness and collaborate with Enrollment and Marketing leaders to develop outbound strategies
✅ Oversee inventory, production, and distribution of physical mailers and printed enrollment materials
✅ Engage in quarterly secret-shopping and auditing of all enrollment communications
✅ Develop communication sequences within the enrollment cycle
✅ Assist with developing targeted CRM queries and segments for enrollment campaigns
ASSUMPTION: This role involves a high degree of multitasking and requires strong attention to detail to ensure the successful execution of various communication initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in communications, marketing, business administration, or a related discipline
Experience: Minimum two years' experience working with CRM systems, preferably in an admissions or enrollment context
Required Skills:
- Proficient in admissions CRM systems and understanding of data integration principles
- Exceptional organizational and project management skills
- Excellent attention to detail and strong analytical capabilities
- Strong written and verbal communication skills
- Familiarity with postal regulations and logistics for direct mail campaigns
- Adept at collaborating across multiple teams to achieve shared objectives
Preferred Skills:
- Prior experience managing mailers and large-scale outbound communication initiatives
ASSUMPTION: While a bachelor's degree is required, relevant work experience may be considered equivalent to education in some cases.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Employer-paid tuition benefits for bachelor’s (employee, spouse, and dependent) and master’s degree programs (employee and spouse only)
- Tuition discounts for doctoral programs (employee only)
- Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options
- Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday – Friday), and winter break (Dec. 23 – Jan. 1)
- Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included.
- Professional development opportunities through the Lindenwood Learning Academy
Working Hours: Full-time position, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for evening and weekend work as needed
ASSUMPTION: The estimated salary range is based on industry standards for similar roles in higher education. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 2-10 employees
Founded: 1827 (as a private liberal arts college)
Company Description:
- Lindenwood University is a private liberal arts college with a focus on student-centered learning and career preparation
- The university offers a variety of undergraduate and graduate programs, as well as online degree options
- Lindenwood University is committed to providing a positive discrimination-free educational work environment
Company Specialties:
- Bachelor's, Master's, and Doctoral degree programs
- Online and traditional learning formats
- Career services and internship opportunities
Company Website: http://www.lindenwood.edu
ASSUMPTION: Lindenwood University is a small institution with a focus on personalized education and career preparation, which may impact the size and scope of this role compared to larger universities.
📊 Role Analysis
Career Level: Mid-level professional with opportunities for growth and development
Reporting Structure: Reports directly to the Director, Enrollment Operations and Analytics
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Potential for career advancement within the Enrollment and Marketing division
- Opportunities for professional development through the Lindenwood Learning Academy
- Possibility of taking on additional responsibilities or managing a team in the future
ASSUMPTION: This role offers opportunities for professional growth and development within the university's Enrollment and Marketing division.
🌍 Location & Work Environment
Office Type: On-site, with a general office setting
Office Location(s): St. Charles Campus, St. Charles, Missouri, USA
Geographic Context:
- The St. Charles Campus is located in the St. Louis metropolitan area, offering a mix of urban and suburban living
- The campus is situated near various amenities, including dining, shopping, and entertainment options
- The area offers a moderate cost of living compared to other major metropolitan areas in the United States
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for evening and weekend work as needed
ASSUMPTION: The work environment is generally quiet and professional, with some noise from nearby offices and common areas.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the university's career portal
- Phone or video screen with the hiring manager
- On-campus or virtual interview with the hiring manager and other team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Technical proficiency in CRM systems and data integration principles
- Organizational and project management skills
- Attention to detail and analytical capabilities
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of CRM systems and data-driven processes in your application materials
- Showcase your ability to manage multiple projects concurrently and work effectively in a team environment
ATS Keywords: CRM, communication workflows, outbound communication, mailer logistics, data integration, enrollment management, admissions, project management
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the university's hiring timeline.
🛠️ Tools & Technologies
- Admissions CRM system (e.g., Slate, TargetX, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or similar)
- Mailing software (e.g., Mailchimp, Constant Contact, or similar)
ASSUMPTION: The specific CRM system and other tools used may vary depending on the university's technology stack.
👔 Cultural Fit Considerations
Company Values:
- Student-centered learning and career preparation
- Diversity, equity, and inclusion
- Collaboration and teamwork
Work Style:
- Organized and detail-oriented
- Adaptable and responsive to changing priorities
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a strong attention to detail and excellent organizational skills?
- Are you comfortable working with CRM systems and data-driven processes?
- Can you effectively manage multiple projects concurrently and collaborate with various teams?
ASSUMPTION: Lindenwood University values a diverse and inclusive work environment, and candidates from underrepresented backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with large datasets and ensuring data accuracy within the CRM system
- Adapting to changes in communication strategies and priorities
- Balancing the demands of on-site work with potential remote work flexibility
ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective communication, and a willingness to adapt to changing priorities.
📈 Similar Roles Comparison
- Compared to other communications specialist roles, this position has a stronger focus on operational aspects and technical execution of communication initiatives within the admissions CRM system
- Industry-specific context: Higher education institutions often have unique communication needs and requirements, which may impact the scope and focus of this role
- Career path comparison: This role offers opportunities for professional growth and development within the university's Enrollment and Marketing division, with potential for career advancement in the future
ASSUMPTION: While this role shares similarities with other communications specialist positions, its focus on admissions and enrollment management within a higher education context sets it apart.
📝 Sample Projects
- Developing and executing a targeted email campaign to increase enrollment in a specific graduate program
- Managing the production and distribution of printed enrollment materials for an upcoming open house event
- Analyzing CRM data to identify trends and optimize communication strategies for prospective students
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Enrollment and Marketing division?
- How does this role contribute to the overall mission and goals of Lindenwood University?
- What opportunities are there for professional development and growth within this role and the university?
- How does the university support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: These questions are designed to provide insight into the role's dynamics, the university's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for your interview by researching Lindenwood University and the Enrollment and Marketing division
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
