📌 Core Information
🔹 Job Title: Specialist, Customer Marketing
🔹 Company: HARMAN International
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading merchandising implementation in regional retailers
- Building and strengthening relationships with key retailers
- Creating and implementing POS strategy
- Managing trade marketing budget and promotional programs
- Supervising trade marketing team members
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving sales and brand visibility through effective trade marketing.
📋 Key Responsibilities
✅ Build and strengthen relationships with key retailers across displays and customer marketing areas
✅ Create and implement the POS strategy (store-in-store concepts, corners, standalone displays, etc.)
✅ Develop POP materials and creative pitches to find the most disruptive ideas to create game-changing POS execution
✅ Seek to achieve the highest ROI for every execution and program, evaluating the best costs and aligning closely with sales
✅ Manage the trade marketing budget and ensure accuracy, following up with Specialists and Coordinators to maintain monthly forecast spend
✅ Supervise the promoters program, set targets for agencies and promoters, and lead communication with the Specialist and Coordinator
✅ Seek the best ways to send and receive displays and materials across all countries in the region
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with both internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Commercial, or business-related fields (preferred)
Experience: Minimum of 5-6 years of experience working directly with retail, whether on the retail, agency, or supplier side
Required Skills:
- Analytical thinking, ROI calculations, and profitability on exhibitions
- Proficiency in regional campaign execution and team management across different countries
- Strong people skills and high involvement with other areas, both internal and external
Preferred Skills:
- Category management knowledge
- Consumer electronics knowledge
ASSUMPTION: Candidates with experience in consumer electronics and category management will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for a Marketing Specialist role in Mexico City)
Benefits:
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
- Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- “Be Brilliant” employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development
Working Hours: 40 hours per week, with a hybrid work arrangement (2-3 days in the office, Mexico City)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HARMAN International operates in the consumer electronics and automotive technology sectors, with a focus on audio and visual products, enterprise automation solutions, and services supporting the Internet of Things.
Company Size: HARMAN International has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: 1980, with a rich history in audio and technology innovation
Company Description:
- HARMAN International is a global leader in automotive technology, lifestyle innovations, design, and analytics
- The company is known for its renowned automotive and lifestyle solutions, including brands like JBL, Mark Levinson, and Revel
- HARMAN International is committed to making every employee feel welcomed, valued, and empowered, with a focus on diversity, inclusion, and professional development
Company Specialties:
- Audio and visual products
- Automotive technology
- Enterprise automation solutions
- Services supporting the Internet of Things
Company Website: www.harman.com
ASSUMPTION: HARMAN International's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company
Reporting Structure: The Trade Marketing Specialist reports directly to the head of marketing for the region and supervises a Trade Marketing Specialist based in Mexico City and a Marketing Coordinator in Guatemala
Work Arrangement: Hybrid work arrangement, with 2-3 days in the office in Mexico City
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to work on diverse projects and gain experience in different aspects of trade marketing
- Access to extensive training and development opportunities through HARMAN University
ASSUMPTION: This role offers a strong foundation for a career in trade marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a focus on collaboration and flexibility
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a growing tech industry
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major global cities
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days in the office)
ASSUMPTION: Mexico City offers a dynamic and diverse work environment, with a mix of cultural and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team or other stakeholders
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with HARMAN's values
- Relevant experience and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with retail, trade marketing, and budget management
- Research HARMAN International and be ready to discuss how your career goals align with the company's mission and values
ATS Keywords: Trade Marketing, Retail Experience, Analytical Thinking, ROI Calculations, Team Management, People Skills, Category Management Knowledge, Consumer Electronics Knowledge
ASSUMPTION: The interview process for this role will focus on assessing the candidate's relevant experience, problem-solving skills, and cultural fit with HARMAN International.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Budgeting and financial analysis tools (e.g., Microsoft Excel)
- Retail-specific software and platforms (e.g., retail execution software, POS systems)
ASSUMPTION: Proficiency in Microsoft Office Suite and project management tools is essential for this role, while experience with retail-specific software and platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation: HARMAN International encourages creativity, continuous learning, and pushing the boundaries of what's possible
- Inclusion: The company fosters a diverse and inclusive work environment, where everyone feels valued and respected
- Integrity: HARMAN International is committed to acting with honesty, transparency, and ethical behavior in all aspects of its business
Work Style:
- Collaborative: The company encourages teamwork, open communication, and cross-functional collaboration
- Adaptable: HARMAN International values employees who are flexible, resilient, and able to adapt to change
- Results-driven: The company focuses on delivering high-quality products and services that meet or exceed customer expectations
Self-Assessment Questions:
- Do you have experience working with retailers and managing trade marketing budgets?
- Are you comfortable working in a hybrid work environment and collaborating with remote team members?
- Do you share HARMAN International's values of innovation, inclusion, and integrity?
ASSUMPTION: Candidates who align with HARMAN International's values and work style will be a strong fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing a team across different countries and time zones
- Balancing strategic planning and hands-on execution in a fast-paced environment
- Working with tight deadlines and managing multiple projects simultaneously
- Navigating a large and diverse organization with a complex reporting structure
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- This role is similar to a Trade Marketing Manager or Retail Marketing Manager position, with a focus on executing trade marketing strategies and managing retail relationships
- In the consumer electronics industry, this role may differ from similar roles in other industries, with a greater emphasis on product innovation and technology integration
- Career progression in trade marketing may include moving into a management or leadership role, or transitioning into a more strategic or brand-focused marketing role
ASSUMPTION: Understanding the unique aspects of this role and the consumer electronics industry will help candidates tailor their application and interview responses to highlight their relevant experience and skills.
📝 Sample Projects
- Developing and implementing a successful POS strategy for a new product launch
- Managing a team to execute a regional trade marketing campaign, exceeding sales targets and achieving a high ROI
- Conducting a retail audit and using the insights to inform merchandising and promotional strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to team management and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the company's long-term growth and expansion plans?
- What are the key priorities for this role in the first 30-60-90 days?
- How does HARMAN International support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid work environment, and how does the company address them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HARMAN talent community portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching HARMAN International and practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
