Specialist, Email Marketing

📌 Core Information

🔹 Job Title: Specialist, Email Marketing

🔹 Company: World Economic Forum

🔹 Location: Geneva, Genève, Switzerland

🔹 Job Type: Full-time (6-month temporary contract)

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the operational management of institutional email marketing campaigns using Salesforce Marketing Cloud
• Collaborating with internal stakeholders to advise on messaging and distribution via digital channels
• Generating post-campaign reports and analysis for optimizations
• Maintaining documentation of campaign protocols, processes, and best practices
• Contributing to key priority projects and required change management

ASSUMPTION: This role requires a balance of technical email marketing skills and strong communication abilities to collaborate effectively with various teams across the organization.

📋 Key Responsibilities

✅ Supporting the team with messaging, execution, and case management of institutional email marketing campaigns, including setup of email automations

✅ Maintaining documentation of related campaign protocols, processes, SLA, best practices, alignment meetings, etc.

✅ Advising Forum teams on messaging for community communications and distribution via digital channels

✅ Supporting the product management workstream for the Account Engagement (User tickets, testing, capture user feedback)

✅ Supporting email client rendering testing (Litmus) of new and existing email templates

✅ Maintaining the Forum’s email sample library for users in Cloud-based email tools

✅ Generating data and delivering post-campaign reports/analysis including proposals for optimizations

✅ Content management Marketing Cloud User Knowledge and Resources (administration): WeLink site Owner, maintaining resource center on WeLink, updating/creation of tip slides, best practices, etc.

✅ Supporting key priority projects of the Email Marketing Solutions team and required change management

ASSUMPTION: The role may evolve based on the team's priorities and the organization's needs during the 6-month contract period.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a relevant field from an accredited institution

Experience: 3+ years of professional experience in email marketing operations, including campaign planning, preparation, segmentation, and execution

Required Skills:

• Expert level and experience in the use of leading email marketing platforms
• Experience with other related technology tools including CRM, analytic tools, and email rendering tools
• Basic knowledge of email design in HTML/CSS, mobile responsive design, and Photoshop
• Familiarity with aspects of email marketing industry including rendering, deliverability, analysis, legislation, authentication/reputation systems
• Excellent English communication skills, both written and verbal
• Proven project management and coordination skills and attention to detail
• Capacity to work autonomously while remaining collaborative and flexible to produce deliverables within a diverse, fast-paced environment

Preferred Skills:

• Fluency in additional languages
• Experience working in a non-profit or international organization

ASSUMPTION: Candidates with experience in Salesforce Marketing Cloud and a strong portfolio demonstrating their email marketing skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: CHF 70,000 - 90,000 per year (AI-estimated, based on market research for mid-level marketing roles in Geneva)

Benefits:

• Competitive benefits package for a non-profit organization
• Opportunity to work in a global, impact-driven environment
• Potential for contract renewal or permanent position based on performance

Working Hours: Full-time, 40 hours per week (flexible, with potential for remote work during the pandemic)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package may include health insurance, pension contributions, and other perks typical for non-profit organizations.

📌 Applicant Insights

🔍 Company Context

Industry: The World Economic Forum is a non-profit organization focused on improving the state of the world through public-private cooperation. It engages the foremost political, business, cultural, and other leaders of society to shape global, regional, and industry agendas.

Company Size: The World Economic Forum has 501-1,000 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: The World Economic Forum was founded in 1971 by Klaus Schwab and is headquartered in Cologny, Geneva, Switzerland.

Company Description:

• The Forum engages the foremost political, business, cultural, and other leaders of society to shape global, regional, and industry agendas.
• It is the international organization for public-private cooperation, committed to improving the state of the world.
• The Forum engages the foremost political, business, cultural, and other leaders of society to shape global, regional, and industry agendas.

Company Specialties:

• Global leadership summits and events
• Research and reports on global trends and issues
• Public-private cooperation and multi-stakeholder partnerships

Company Website: http://www.weforum.org

ASSUMPTION: Working at the World Economic Forum offers applicants the opportunity to engage with global leaders and contribute to shaping the future of various industries and societies.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The role reports to the Lead, Email Marketing, and works closely with internal stakeholders in Event Strategy and Engagement, Partner- and Member Engagement teams, Marketing Content, Business Operations, and Information Technology.

Work Arrangement: On-site, with potential for remote work during the pandemic. The role requires a 6-month temporary contract.

Growth Opportunities:

• Potential for contract renewal or permanent position based on performance
• Opportunity to work on high-impact projects and engage with global leaders
• Possibility to gain experience in a non-profit organization and expand professional network

ASSUMPTION: This role offers a unique opportunity for mid-career professionals to gain experience in email marketing within an international, impact-driven organization.

🌍 Location & Work Environment

Office Type: The World Economic Forum's headquarters is located in Cologny, Geneva, Switzerland, with additional offices in New York, Beijing, San Francisco, and Tokyo.

Office Location(s): 91-93, Route de la Capite, Cologny, Geneva CH-1223, CH

Geographic Context:

• Geneva is a global city and a hub for international organizations, finance, and diplomacy
• The city offers a high quality of life, with a multicultural environment and numerous international schools
• Geneva is located in the French-speaking canton of Geneva, with nearby access to the Swiss Alps for outdoor activities

Work Schedule: Full-time, 40 hours per week, with flexible hours and potential for remote work during the pandemic

ASSUMPTION: Working in Geneva offers applicants the opportunity to live and work in a multicultural, international environment with a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the department head or director

Key Assessment Areas:

• Email marketing expertise and technical skills
• Communication and collaboration skills
• Problem-solving and analytical abilities
• Adaptability and cultural fit within the organization

Application Tips:

• Highlight relevant email marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the organization's mission
• Prepare examples of your email marketing campaigns and their results to discuss during the interview
• Research the World Economic Forum and its initiatives to show your interest and alignment with the organization's goals

ATS Keywords: Email Marketing, Campaign Planning, Segmentation, Execution, Project Management, Attention to Detail, HTML/CSS, Mobile Responsive Design, Photoshop, Analytic Tools, CRM, Email Rendering Tools, Communication Skills, Collaboration, Organizational Skills, Digital Communication

ASSUMPTION: The World Economic Forum uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• CRM (e.g., Salesforce, HubSpot)
• Email rendering tools (e.g., Litmus)
• Analytic tools (e.g., Google Analytics)
• HTML/CSS for email design
• Photoshop for email template creation

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and candidates should highlight their relevant experience in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Impartiality and independence
• Collaboration and partnership
• Excellence and innovation

Work Style:

• Global and multicultural environment
• Fast-paced and dynamic work culture
• Opportunities for collaboration and growth

Self-Assessment Questions:

• Do you have a strong commitment to the organization's mission and values?
• Are you comfortable working in a multicultural, international environment?
• Do you thrive in a fast-paced, dynamic work culture and enjoy collaborating with diverse teams?

ASSUMPTION: Applicants who align with the World Economic Forum's values and work style will be more likely to succeed in this role and contribute to the organization's mission.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Collaborating effectively with diverse teams and stakeholders
• Adapting to a fast-paced, dynamic work environment
• Working in a temporary contract role with potential for renewal or permanent position

ASSUMPTION: Applicants should be prepared to manage multiple priorities, collaborate effectively, and adapt to a dynamic work environment to succeed in this role.

📈 Similar Roles Comparison

• This role focuses on operational management of email marketing campaigns, while related positions may emphasize strategy, content creation, or analytics
• Working in a non-profit organization may offer different priorities and constraints compared to for-profit companies
• This role is a mid-level position with opportunities for growth and development within the organization

ASSUMPTION: Applicants should consider the unique aspects of this role and the organization when comparing it to other email marketing positions in the industry.

📝 Sample Projects

• Managing an email marketing campaign for a global event, including segmentation, messaging, and execution
• Creating and testing email templates for various campaigns and devices using Litmus
• Analyzing campaign performance and generating post-campaign reports with data-driven optimizations

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their email marketing campaigns and results during the interview.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the organization's mission and goals?
• What opportunities are there for professional growth and development within the team and the organization?
• How does the team collaborate and communicate with other departments and stakeholders?
• What are the most challenging aspects of working in a non-profit organization, and how can this role help address them?

ASSUMPTION: Applicants should ask thoughtful, relevant questions to demonstrate their interest in the role and the organization, as well as their understanding of the position's responsibilities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your email marketing experience and relevant skills
• Write a cover letter explaining your interest in the role and the organization, and how your background and skills make you a strong fit
• Prepare examples of your email marketing campaigns and their results to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.