📌 Core Information
🔹 Job Title: Specialist, Enrollment Communications
🔹 Company: Lindenwood University
🔹 Location: St. Charles Campus, St. Charles, Missouri
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic development and management of enrollment communications
- Creation of compelling, targeted messaging across various channels
- Collaboration with Enrollment and Marketing teams to maintain consistent communication
- Ensuring adherence to University branding and messaging guidelines
ASSUMPTION: This role requires strong writing and communication skills, as well as the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Writes, edits, and implements strategic enrollment communications
✅ Creates compelling, targeted messaging for emails, digital content, print materials, and texting campaigns
✅ Ensures top-of-funnel communication including inquiry and application yield
✅ Collaborates with Enrollment and Marketing teams to maintain consistent and effective communication across all platforms
✅ Proofreads and reviews all enrollment materials to ensure accuracy, clarity, and adherence to branding standards
✅ Engages in regular secret-shopping and auditing of all enrollment communications
✅ Assists with the coordination and scheduling of content releases to maximize impact and engagement
✅ Supports content direction for targeted recruitment initiatives and specific enrollment-focused campaigns
ASSUMPTION: This role requires a high level of attention to detail and the ability to work effectively with individuals from diverse communities and cultures.
🎯 Required Qualifications
Education: Bachelor's degree in communications, marketing, journalism, or related discipline
Experience: Minimum two years’ experience in writing, creating, and executing marketing communication plans preferred
Required Skills:
- Superior writing, proofreading, editing, and grammatical skills
- Proven ability to create concise, engaging content for multiple platforms and various audiences
- Strong understanding of branding guidelines and the ability to apply them consistently
- Familiarity with digital communication platforms, Customer Relationship Management (CRM) tools, and social media channels
- Highly organized with exceptional attention to detail
- Effective at managing multiple projects simultaneously and meeting tight deadlines
- Strong problem-solving skills
Preferred Skills:
- Prior admissions and/or recruitment experience
ASSUMPTION: While not explicitly stated, candidates with experience in higher education or enrollment communications may have an advantage.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Estimated based on industry standards for similar roles in higher education)
Benefits:
- Employer-paid tuition benefits for bachelor’s (employee, spouse, and dependent) and master’s degree programs (employee and spouse only)
- Tuition discounts for doctoral programs (employee only)
- Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options
- Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday – Friday), and winter break (Dec. 23 – Jan. 1)
- Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included
- Professional development opportunities through the Lindenwood Learning Academy
Working Hours: Full-time, standard office hours with the possibility of evening and/or weekend work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in higher education. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 2-10 employees (Small, allowing for close collaboration and potential growth opportunities)
Founded: 1827 (Rich history and established reputation)
Company Description:
- Lindenwood University is a private, coeducational liberal arts university offering more than 100 undergraduate and graduate degree programs through its four colleges and two schools
- Committed to providing a positive discrimination-free educational work environment
- Dedicated to cultivating strong relationships with employers, faculty, and community members
Company Specialties:
- Career Services and Internships
- Student Employment
- Alumni Services
Company Website: http://www.lindenwood.edu/student-life/career-services/
ASSUMPTION: Lindenwood University is committed to providing a supportive and inclusive work environment that values diversity and encourages professional growth.
📊 Role Analysis
Career Level: Mid-level professional with opportunities for growth and development
Reporting Structure: Reports directly to the Director, Enrollment Operations and Analytics
Work Arrangement: On-site, with the possibility of evening and/or weekend work
Growth Opportunities:
- Potential for career advancement within the Enrollment and Marketing department
- Opportunities to take on additional responsibilities and projects
- Professional development opportunities through the Lindenwood Learning Academy
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing field within higher education, with ample opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: On-site, with a general office setting
Office Location(s): St. Charles Campus, St. Charles, Missouri
Geographic Context:
- St. Charles is a suburban city located approximately 25 miles northwest of St. Louis, Missouri
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- The cost of living in St. Charles is generally lower than in major metropolitan areas
Work Schedule: Standard office hours, with the possibility of evening and/or weekend work
ASSUMPTION: The St. Charles campus offers a supportive and collaborative work environment, with easy access to amenities and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen
- On-campus interview with the hiring manager
- Final interview with the Enrollment and Marketing team
Key Assessment Areas:
- Writing and communication skills
- Understanding of branding guidelines and messaging
- Ability to manage multiple projects simultaneously
- Problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide specific examples of your writing and communication skills
- Demonstrate your understanding of higher education and enrollment communications
ATS Keywords: Enrollment Communications, Marketing, Branding, Writing, Editing, Project Management, Higher Education, Recruitment, Service Excellence
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their application materials and interviews.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) tools
- Digital communication platforms
- Social media channels
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education
- Student-centered approach
- Integrity and ethical behavior
- Diversity and inclusion
- Lifelong learning and personal growth
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-oriented
- Adaptable and responsive to change
- Attention to detail and commitment to quality
Self-Assessment Questions:
- Do you have a strong commitment to excellence in education and student-centered approach?
- Are you able to work effectively in a collaborative and team-oriented environment?
- Do you have a proven track record of creating concise, engaging content for multiple platforms and various audiences?
ASSUMPTION: Lindenwood University values candidates who are committed to their mission and share their commitment to excellence in education and student-centered approach.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working effectively with individuals from diverse communities and cultures
- Ensuring adherence to University branding and messaging guidelines
- Balancing the need for creativity and innovation with the requirement to maintain consistency in branding and messaging
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Communications Specialist or Enrollment Marketing Coordinator in higher education
- Unlike these roles, the Specialist, Enrollment Communications role focuses specifically on enrollment communications and has a stronger emphasis on strategic planning and execution
- Career paths for this role may include advancement to a Manager or Director of Enrollment Communications or a similar role within higher education
ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall career trajectory.
📝 Sample Projects
- Developing and executing a targeted email campaign to increase inquiry and application yield
- Creating and implementing a social media strategy to engage prospective students and their families
- Collaborating with the Enrollment and Marketing team to develop and distribute a print brochure or viewbook
ASSUMPTION: These projects are representative of the types of initiatives the Specialist, Enrollment Communications may be involved in, but the specific projects may vary based on the University's enrollment goals and priorities.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the overall enrollment strategy for the University?
- What opportunities are there for professional development and growth within the Enrollment and Marketing department?
- How does the University support work-life balance for its employees?
- What is the University's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the department, and the University's commitment to its employees and students.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on writing and communication skills, familiarity with digital communication platforms, and experience in higher education or enrollment communications
- Prepare for your interview by researching the University and the Enrollment and Marketing department, and be ready to discuss your approach to strategic enrollment communications and your understanding of the University's branding guidelines
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
