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Specialist, Growth Marketing, Lifecycle, DTC JP

The Walt Disney Company
Full-time
On-site
Japan
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Specialist, Growth Marketing, Lifecycle, DTC JP

πŸ”Ή Company: The Walt Disney Company

πŸ”Ή Location: Minato-ku, Japan

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Direct-to-Consumer Marketing, Growth Acquisition & Retention

πŸ”Ή Date Posted: 2025-05-26

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting campaign planning and execution for customer engagement, retention, and loyalty
  • Managing campaign assets, messaging copy, and workflows
  • Collaborating with cross-functional teams and external agencies
  • Coordinating subscriber perks and loyalty campaigns
  • Maintaining meticulous campaign documentation

ASSUMPTION: This role requires a high level of organization and attention to detail, with a strong focus on project management and cross-functional collaboration.

πŸ“‹ Key Responsibilities

βœ… Supporting campaign planning and execution, including ticket filing, deadline tracking, and coordination of campaign assets

βœ… Managing the cataloguing and organization of creative assets and messaging copy

βœ… Workflows and processes improvement and optimization

βœ… Coordinating with internal creative teams and external agencies by preparing clear, timely briefs

βœ… Coordinating subscriber perks and loyalty campaigns, including overseeing lottery system outputs and supporting data validation processes

βœ… Supporting the planning and execution of cross-functional campaigns by aligning timelines and deliverables across multiple teams

βœ… Collecting and recording post-campaign performance data for reporting

βœ… Maintaining meticulous campaign documentation to support team visibility and knowledge management

βœ… Occasionally, coordinating on invoice submissions to the finance team

ASSUMPTION: This role involves a high degree of multitasking and requires strong prioritization skills to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Not specified (assumed: Bachelor's degree in Marketing, Communications, or a related field)

Experience: 0-2 years of experience in lifecycle marketing, digital operations, or a related field

Required Skills:

  • Exceptional attention to detail and organizational skills
  • Ability to manage multiple tasks and projects simultaneously
  • Strong communication skills and a collaborative, solution-oriented mindset
  • Comfortable working in fast-paced, high-output environments
  • Quick to learn and eager to grow in lifecycle marketing and digital operations
  • Fluency in Japanese and business-level proficiency in English
  • Positive, can-do attitude with a strong sense of ownership and accountability

Preferred Skills:

  • Familiarity with tools such as Excel, Airtable, and Jira

ASSUMPTION: While not explicitly stated, a Bachelor's degree in a relevant field is assumed to be required for this role. Additionally, experience with specific tools like Excel, Airtable, and Jira is considered an asset but not a strict requirement.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Junior Lifecycle Marketing Specialist in Tokyo, the estimated salary range is Β₯4,000,000 - Β₯5,500,000 per year (approximately $32,000 - $44,000 USD).

Benefits:

  • Competitive benefits package (details not specified)

Working Hours: Full-time, 40 hours per week (specific hours not mentioned)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills. The benefits package is assumed to be competitive and may include health insurance, retirement plans, and other perks typical of large corporations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers. The Walt Disney Company is a multinational mass media and entertainment conglomerate, known for its film studio, television network, and theme parks.

Company Size: 10,001+ employees. As a large corporation, Disney offers numerous opportunities for career growth and development.

Founded: 1992. Disneyland Paris, where this role is based, opened in 1992 and has since welcomed over 320 million visitors.

Company Description:

  • Disneyland Paris is a magical destination that creates lifelong memories for guests of all ages
  • The company values creativity, innovation, and storytelling to deliver exceptional experiences
  • Disneyland Paris offers a dynamic and multicultural work environment with opportunities for career growth

Company Specialties:

  • Theme parks and resorts
  • Films and television shows
  • Consumer products and interactive media

Company Website: careers.disneylandparis.com/fr

ASSUMPTION: Disneyland Paris is a subsidiary of The Walt Disney Company, focusing on the operation and development of the Disneyland Paris resort.

πŸ“Š Role Analysis

Career Level: Junior to Mid-level. This role is suitable for early-career professionals looking to gain experience in lifecycle marketing and digital operations.

Reporting Structure: The Lifecycle Specialist will report to the Lifecycle & Growth team and collaborate with various cross-functional teams, including creative, programming, marketing, and operations.

Work Arrangement: On-site, full-time. The role is based in Tokyo, Japan, with a requirement to work on-site at the Disneyland Paris office.

Growth Opportunities:

  • Learning and development opportunities within the lifecycle marketing and digital operations fields
  • Potential career progression to senior roles within the Lifecycle & Growth team or related departments
  • Exposure to various aspects of the business, fostering a well-rounded understanding of Disney's operations

ASSUMPTION: As a large corporation, Disneyland Paris offers numerous opportunities for professional growth and development, both within the Lifecycle & Growth team and across other departments.

🌍 Location & Work Environment

Office Type: Corporate office. The role is based at the Disneyland Paris office in Tokyo, Japan.

Office Location(s): Minato-ku, Japan

Geographic Context:

  • Tokyo is a major global city with a vibrant culture and numerous entertainment options
  • The office is located in the Minato-ku district, known for its bustling business environment and proximity to various amenities
  • Japan offers a unique cultural experience with a high standard of living

Work Schedule: Full-time, 40 hours per week. The specific work hours are not mentioned but are assumed to be standard business hours.

ASSUMPTION: The work environment at Disneyland Paris is dynamic and multicultural, with a strong focus on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-depth interviews with cross-functional team members
  • Final interview with the Lifecycle & Growth team lead

Key Assessment Areas:

  • Problem-solving skills and attention to detail
  • Communication and collaboration abilities
  • Adaptability and flexibility in a fast-paced environment
  • Cultural fit and alignment with Disney's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of lifecycle marketing and digital operations principles
  • Showcase your ability to manage multiple projects and prioritize tasks effectively
  • Prepare examples of your organizational skills and attention to detail

ATS Keywords: Lifecycle Marketing, Digital Operations, Campaign Planning, Cross-functional Collaboration, Attention to Detail, Organizational Skills, Japanese Fluency, English Proficiency

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's skills, experience, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Excel
  • Airtable
  • Jira

ASSUMPTION: Familiarity with these tools is considered an asset but not a strict requirement for this role. The candidate is expected to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Storytelling
  • Creativity
  • Inclusion

Work Style:

  • Collaborative
  • Dynamic
  • Fast-paced
  • Results-driven
  • Customer-focused

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you detail-oriented and organized, with strong project management skills?
  • Do you have a strong sense of ownership and accountability?
  • Are you comfortable working with diverse teams and embracing new challenges?

ASSUMPTION: Disney values a diverse and inclusive work environment, with a strong emphasis on collaboration, creativity, and innovation.

⚠️ Potential Challenges

  • Managing multiple campaigns and projects simultaneously, with tight deadlines
  • Adapting to a fast-paced, high-output environment
  • Collaborating effectively with cross-functional teams and external agencies
  • Navigating a large corporation with numerous departments and stakeholders

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a collaborative mindset to overcome.

πŸ“ˆ Similar Roles Comparison

  • Compared to other lifecycle marketing roles, this position places a stronger emphasis on project management and cross-functional collaboration
  • In the broader context of the entertainment industry, this role offers unique insights into Disney's operations and creative processes
  • Career progression in this role may lead to senior positions within the Lifecycle & Growth team or related departments, with opportunities to specialize in specific aspects of lifecycle marketing

ASSUMPTION: This role offers a unique blend of project management, cross-functional collaboration, and lifecycle marketing, with opportunities for career growth and development within Disneyland Paris.

πŸ“ Sample Projects

  • Managing the end-to-end execution of a customer retention campaign, including planning, asset coordination, and performance tracking
  • Optimizing workflows and processes to improve campaign efficiency and effectiveness
  • Collaborating with cross-functional teams to develop and execute a cross-promotional campaign

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and challenges faced by the Lifecycle Specialist in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow for campaign planning and execution in this role?
  • How does this role collaborate with other departments and teams within Disneyland Paris?
  • What opportunities are there for professional development and growth within the Lifecycle & Growth team?
  • How does Disneyland Paris support work-life balance for its employees?
  • Can you provide an example of a successful campaign executed by the Lifecycle & Growth team, and what role did the Lifecycle Specialist play in its execution?

ASSUMPTION: These interview questions are designed to gain insights into the day-to-day responsibilities, team dynamics, and career growth opportunities within this role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your organizational skills and attention to detail
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.