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Specialist, Influencer Marketing

The Home Depot
Full-time
On-site
United States
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Specialist, Influencer Marketing

πŸ”Ή Company: The Home Depot

πŸ”Ή Location: STORE SUPPORT CENTER, ATLANTA - 9090

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 23, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: No

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the management and execution of Influencer Marketing programs
  • Identifying potential influencers and monitoring their activity
  • Collaborating with internal and agency teams on program logistics
  • Compiling reports and making data-driven recommendations
  • Staying current with industry trends and best practices

ASSUMPTION: This role requires a strong understanding of marketing, social media ecosystems, and influencer marketing. The ideal candidate will have a passion for social media personalities and blogs, both professionally and personally.

πŸ“‹ Key Responsibilities

βœ… Research and stay abreast of new influencers, vendors/partners and share POVs with team, Manager and agency partners. Stay current on Influencer partner channels, programs and content; help identify new partners on an ongoing basis. Responsible for competitive benchmarking, programs and analysis to keep leadership abreast of trends and watch outs. Research and report on trends/best practices in Influencer Marketing, demonstrating an interest in and an aptitude for growing the offering. Assist in the continued education of Influencer Marketing across internal and external stakeholders

βœ… Assist in deployment of Influencer Marketing programs and campaigns. Ensure all deliverables are met on time and on budget. Contribute ideas and strategies to grow existing and new programs. Responsible for compiling portions of first drafts of presentations, POVs, partner materials and influencer communications with oversight from the Manager and Project Manager. Work seamlessly and effectively with members of the Influencer Marketing team, Affiliate team and larger Media Partnerships and Social Media teams

βœ… Work seamlessly and effectively with Influencer partners, members of the Influencer Marketing team, Affiliate team and larger Media Partnerships and Social Media teams

βœ… Responsible for working in Influencer Marketing and Affiliate Marketing campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and/or annual reporting; making recommendations and optimizations based on insights

ASSUMPTION: This role involves a significant amount of collaboration and communication with various teams and stakeholders. Strong written and verbal communication skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: 2+ years of experience in influencer marketing, social media, or a related field

Required Skills:

  • Strong understanding of marketing, social media ecosystems, influencer and affiliate marketing
  • Deep knowledge and understanding of online community platforms and behaviors and influencer marketing management and measurement technology partners and platforms
  • Excellent time management, project management, prioritization and organizational skills
  • Entrepreneurial spirit and intellectually curious mindset

Preferred Skills:

  • Experience vetting and communicating with social influencers
  • Knowledge of online marketing, advertising and ecommerce

ASSUMPTION: While not explicitly stated, it is assumed that proficiency in English is required for this role due to the nature of the work and the location of the company headquarters.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Specialist role in Influencer Marketing, the estimated salary range for this position is $55,000 - $75,000 per year. This is an estimate and the actual salary may vary based on factors such as experience and performance.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on Home Depot products
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically 40 hours per week. Overtime may be required occasionally.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance. The benefits listed are typical for a company of The Home Depot's size and industry, but may vary based on the candidate's employment status and length of service.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The Home Depot is a leading home improvement retailer, operating more than 2,300 stores worldwide. The company is known for its wide selection of home improvement products and exceptional customer service.

Company Size: The Home Depot is a large company with over 10,000 employees. This size offers opportunities for career growth and development, as well as a diverse and inclusive work environment.

Founded: The Home Depot was founded in 1979 and has since grown to become a Fortune 500 company.

Company Description:

  • The Home Depot is committed to providing exceptional customer service and a wide selection of home improvement products at competitive prices.
  • The company values its associates and offers opportunities for career growth and development.
  • The Home Depot is dedicated to sustainability and environmental responsibility.

Company Specialties:

  • Home improvement
  • Retail
  • Customer service

Company Website: http://www.careers.homedepot.com

ASSUMPTION: The Home Depot is a well-established company with a strong brand and a reputation for excellence in the home improvement industry. The company's size and industry provide opportunities for career growth and development, as well as a diverse and inclusive work environment.

πŸ“Š Role Analysis

Career Level: This role is a Specialist position, which typically requires 2-5 years of experience in the field. This role offers opportunities for career growth and development within the company.

Reporting Structure: This role reports directly to the Manager and has no direct reports.

Work Arrangement: This role is on-site and typically requires overnight travel less than 10% of the time.

Growth Opportunities:

  • This role offers opportunities for career growth and development within the company.
  • The Home Depot is a large company with a wide range of job opportunities in various departments.
  • The company offers tuition reimbursement and professional development opportunities to support career growth.

ASSUMPTION: This role offers opportunities for career growth and development within the company. The Home Depot is a large company with a wide range of job opportunities in various departments, and the company offers tuition reimbursement and professional development opportunities to support career growth.

🌍 Location & Work Environment

Office Type: The Home Depot's headquarters is located in Atlanta, Georgia, and the company operates stores and distribution centers worldwide.

Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090

Geographic Context:

  • The Atlanta metropolitan area is home to a diverse range of industries and offers a variety of cultural and recreational opportunities.
  • The cost of living in Atlanta is generally lower than in other major metropolitan areas in the United States.
  • The Atlanta area has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, typically 40 hours per week. Overtime may be required occasionally.

ASSUMPTION: The Atlanta metropolitan area offers a diverse range of industries and cultural and recreational opportunities. The cost of living in Atlanta is generally lower than in other major metropolitan areas in the United States. The Atlanta area has a humid subtropical climate, with mild winters and hot, humid summers.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen
  • In-person or video interview with the hiring manager
  • Final interview with the team
  • Background check and offer

Key Assessment Areas:

  • Communication skills
  • Problem-solving skills
  • Cultural fit
  • Technical skills in influencer marketing and social media

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Be prepared to discuss your experience with influencer marketing and social media, as well as your understanding of the home improvement industry.
  • Research The Home Depot's company culture and values to ensure a good fit.

ATS Keywords: Influencer Marketing, Social Media, Project Management, Communication, Research, Analytics, Collaboration, Time Management, Marketing, Ecommerce, Presentation Skills, Trend Analysis, Community Engagement, Content Creation, Organizational Skills, Entrepreneurial Spirit

ASSUMPTION: The application process for this role is typical for a large company like The Home Depot. The key assessment areas and application tips are based on the job description and industry best practices.

πŸ› οΈ Tools & Technologies

  • Influencer marketing and affiliate marketing campaign management and measurement tools
  • Social media platform management and publishing software
  • Presentation software (e.g., PowerPoint)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are commonly used in influencer marketing and social media roles. The specific tools and technologies used may vary based on the company's preferences and the candidate's experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence
  • Trust
  • Respect
  • Diversity
  • Inclusion
  • Collaboration

Work Style:

  • Collaborative
  • Results-driven
  • Adaptable
  • Innovative

Self-Assessment Questions:

  • Do you thrive in a collaborative work environment?
  • Are you results-driven and able to manage multiple projects simultaneously?
  • Are you adaptable and able to learn new tools and technologies quickly?
  • Do you have a passion for social media and influencer marketing?

ASSUMPTION: The Home Depot values a diverse and inclusive work environment. The company values and work style listed are based on the company's website and industry best practices. The self-assessment questions are designed to help candidates determine if they are a good fit for the company's culture and work environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Keeping up with the fast-paced and ever-changing social media landscape
  • Collaborating effectively with internal and external stakeholders
  • Travel requirements may occasionally exceed 10%

ASSUMPTION: The potential challenges listed are based on the job description and industry best practices. The specific challenges may vary based on the candidate's experience and the company's needs.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Social Media Coordinator or Influencer Marketing Coordinator role, but with a greater emphasis on research, analysis, and reporting.
  • This role may have more responsibility for competitive benchmarking and trend analysis than similar roles in other industries.
  • This role offers opportunities for career growth and development within the company, similar to other Specialist roles.

ASSUMPTION: The comparison points listed are based on the job description and industry best practices. The specific comparison points may vary based on the candidate's experience and the company's needs.

πŸ“ Sample Projects

  • Compiling a report on industry trends and best practices in influencer marketing
  • Managing a social media campaign for a new product launch
  • Collaborating with an agency to execute an influencer marketing program

ASSUMPTION: The sample projects listed are based on the job description and industry best practices. The specific projects may vary based on the candidate's experience and the company's needs.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the influencer marketing team currently?
  • How does this role fit into the overall marketing strategy for The Home Depot?
  • What opportunities are there for growth and development within the company?
  • How does The Home Depot support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the work environment. The specific questions may vary based on the candidate's experience and the company's needs.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare for the interview by researching The Home Depot's company culture and values, as well as industry trends and best practices in influencer marketing.
  • Follow up with the hiring manager one week after your interview to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.