📌 Core Information
🔹 Job Title: Specialist, Marketing Growth
🔹 Company: Western Union
🔹 Location: Lima, Peru
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Managing relationships and coordinating efforts between marketing teams and external agency partners
- Developing marketing plans and strategies focused on customer acquisition and retention
- Campaign management and performance tracking
- Collaborating with cross-functional teams on marketing and advertising needs
- Promoting initiatives that can be replicated in different geographies
ASSUMPTION: This role requires strong project management, communication, and analytical skills to succeed in a dynamic, global environment.
📋 Key Responsibilities
✅ Manage relationships and coordinate efforts between Western Union marketing teams and external agency partners
✅ Develop marketing plans and strategies focused on customer acquisition and retention
✅ Campaign management for other LACA countries and support growth initiatives for Own Stores in Peru
✅ Oversee numbers and take actions depending on business performance, with a data-driven approach
✅ Identify new opportunities by analyzing corridors, competitors, and macro-context to attract more customers
ASSUMPTION: This role requires a proactive approach to identifying opportunities and a strong focus on data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field
Experience: Proven ability to manage large projects from large and/or multiple clients
Required Skills:
- Fluency in English – both verbally and in writing
- Experience with Power BI and numbers affinity for managing budgets and tracking performance
- Experience with integrated communication plans including ATL, BTL, digital, social, loyalty, and customer experience
- Previous experience in financial companies (desired)
- Ability to articulate and sell concepts, strategy, and creative recommendations and plans verbally and visually
- Strong leadership qualities and desire to help others succeed
Preferred Skills:
- Experience with integrated communication plans in the financial industry
ASSUMPTION: Candidates with a strong background in marketing, project management, and data analysis will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between USD 35,000 and USD 50,000 per year, based on industry standards for a Marketing Specialist role in Lima, Peru, with 2-5 years of experience.
Benefits:
- Health Insurance
- Life Insurance
- Cancer Insurance
- Employee Assistance Program (EAP)
- Comfortable facilities, lounge space, BBQ terrace, dining hall
Working Hours: Full-time, with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Western Union operates in the financial services industry, specifically in money transfer services, business financial services, bill payment, and digital financial services.
Company Size: Western Union is a large company with over 5,000 employees globally, providing a diverse and dynamic work environment.
Founded: Western Union was founded in 1851 and has a rich history in the financial services industry.
Company Description:
- Western Union is a global leader in cross-border, cross-currency money movement
- Offers a wide range of financial services, including money transfers, bill payments, and digital financial services
- Operates in over 200 countries and territories, with a diverse and inclusive workforce
Company Specialties:
- Money Transfer Services
- Business Financial Services
- Bill Payment
- Financial Services
- Financial Technology
- Digital Applications
- Digital Payments
- Digital Money Transfer
Company Website: www.westernunion.com
ASSUMPTION: Western Union's extensive global presence and diverse range of financial services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing initiatives, customer acquisition, and revenue growth.
Reporting Structure: The Specialist, Marketing Growth will report to the Marketing Manager and collaborate with cross-functional teams, including marketing, advertising, and external agency partners.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work on-site for a minimum of three days a week.
Growth Opportunities:
- Potential career progression into senior marketing roles within Western Union
- Opportunities to work on global marketing campaigns and initiatives
- Chance to develop leadership and management skills by guiding and mentoring junior team members
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in a global organization.
🌍 Location & Work Environment
Office Type: Western Union's Lima office is a modern, comfortable facility with lounge space, a BBQ terrace, and a dining hall.
Office Location(s): Avenida Santa Cruz No 466, Lima, Peru
Geographic Context:
- Lima is the capital and largest city of Peru, with a population of over 10 million people
- The city is known for its vibrant culture, historic sites, and coastal location
- Lima offers a mix of urban and natural environments, with easy access to beaches, parks, and mountains
Work Schedule: Full-time, with a hybrid work arrangement (3 days on-site)
ASSUMPTION: Lima's diverse cultural scene and natural beauty provide an enriching work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing and project management skills
- Communication and presentation abilities
- Data analysis and problem-solving capabilities
- Cultural fit and alignment with Western Union's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Western Union's business and the role's requirements
- Prepare examples of marketing campaigns or projects you've led, focusing on customer acquisition and revenue growth
ATS Keywords: Marketing Initiatives, Customer Acquisition, Revenue Growth, Campaign Management, Power BI, Project Management, Integrated Communication Plans, Strategic Thinking, Leadership, Time Management, Organizational Skills, Creative Solutions, Collaboration, Communication Skills, Budget Management
ASSUMPTION: Western Union's recruitment process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Power BI
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Agile
- Responsible
Work Style:
- Dynamic and fast-paced
- Global and diverse team environment
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, global work environment?
- Are you passionate about creating strong strategies and plans to deliver strong results?
- Are you ready to work with marketing teams and join a globally diverse organization where unique contributions are recognized and celebrated?
ASSUMPTION: Candidates who align with Western Union's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic global environment
- Adapting to changing market conditions and customer needs
- Balancing strategic thinking with day-to-day campaign management
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on customer acquisition and revenue growth, as well as its global scope and cross-functional collaboration
- Industry-specific context: Western Union's extensive global presence and diverse range of financial services provide unique opportunities for marketing professionals
- Career path comparison: This role offers strong growth potential for candidates looking to advance their marketing careers in a global organization
ASSUMPTION: This role is unique in its focus on customer acquisition and revenue growth, as well as its global scope and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a marketing campaign to drive customer acquisition in a specific region or country
- Analyzing market trends and customer data to identify new opportunities for revenue growth
- Collaborating with cross-functional teams to create integrated communication plans that drive customer engagement and retention
ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for the Specialist, Marketing Growth role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and external agency partners?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing department?
- How does Western Union support work-life balance for its employees?
ASSUMPTION: These questions will help candidates better understand the role's expectations, the team's dynamics, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://westernunion.wd5.myworkdayjobs.com/HiddenWUjobs/job/PER---Lima/Specialist---Marketing-Growth_JR0124204
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Western Union's business and the role's requirements
- Prepare examples of marketing campaigns or projects you've led, focusing on customer acquisition and revenue growth
- Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
