📌 Core Information
🔹 Job Title: Specialist, Marketing Growth
🔹 Company: Western Union
🔹 Location: Lima, Peru
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Managing relationships and coordinating efforts between marketing teams and external agency partners
- Developing marketing plans focused on customer acquisition and retention
- Overseeing campaign management and performance tracking
- Collaborating with cross-functional teams on all marketing and advertising needs
ASSUMPTION: This role requires strong project management skills, strategic thinking, and the ability to articulate creative recommendations effectively.
📋 Key Responsibilities
✅ Manage relationships and coordinate efforts between Western Union marketing teams and external agency partners
✅ Develop marketing plans and strategies focused on customer acquisition and retention
✅ Provide leadership and direction to clients on Western Union brand strategy and creative excellence
✅ Develop relationships with regional marketing counterparts to promote initiatives that can be replicated in different geographies
✅ Campaign management for other LACA countries
✅ Support the growth initiatives for Own Stores in Peru, overseeing end-to-end campaign development and tracking campaign results
✅ Identify new opportunities for attracting more customers through analysis of corridors, competitors, and macro-context
✅ Oversee numbers and take actions depending on business performance, with a data-driven approach
ASSUMPTION: This role involves managing large projects from multiple clients, requiring strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: A bachelor’s degree in a relevant field
Experience: 2-5 years of experience in marketing, with a focus on customer acquisition and revenue growth
Required Skills:
- Fluency in English – both verbally and in writing
- Proven ability to manage large projects from multiple clients
- Experience with integrated communication plans including ATL, BTL, digital, social, loyalty, and customer experience
- Previous experience in financial companies (desired)
- Ability to articulate and sell concepts, strategy, and creative recommendations and plans verbally and visually in programs like PowerPoint
- Strong leadership qualities and a desire to help others succeed
Preferred Skills:
- Experience with Power BI
- Numbers affinity to manage budgets and control financial and communication performance of campaigns
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely beneficial for this role due to its location in Peru.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $35,000 and $50,000 USD annually, based on industry standards for marketing specialists with 2-5 years of experience in Peru.
Benefits:
- Health insurance
- Life insurance
- Cancer insurance
- Employee assistance program (EAP)
- Comfortable facilities, lounge space, BBQ terrace, dining hall
Working Hours: Full-time, with a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Western Union operates in the financial services industry, specifically in money transfer services, business financial services, bill payment, and financial technology.
Company Size: Western Union has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: 1851, with a rich history in global financial services.
Company Description:
- Western Union is a global leader in cross-border, cross-currency money movement
- Offers a wide range of financial services, including money transfers, bill payments, and mobile financial services
- Operates in over 200 countries and territories, with a presence in over 500,000 agent locations worldwide
Company Specialties:
- Money Transfer Services
- Business Financial Services
- Bill Payment
- Financial Services
- Financial Technology
- Digital Applications
- Digital Payments
- Digital Money Transfer
Company Website: westernunion.com
ASSUMPTION: Western Union's extensive global presence and diverse range of financial services offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the specialist level, with opportunities for growth into management or other specialized roles within the marketing department.
Reporting Structure: The Specialist, Marketing Growth will report directly to the Marketing Manager or a similar role.
Work Arrangement: Hybrid, with 3 days required in the office and 2 days remote.
Growth Opportunities:
- Progression into management or senior specialist roles within the marketing department
- Expansion into other areas of marketing or related fields, such as market research or product management
- International assignments or relocation opportunities, given Western Union's global presence
ASSUMPTION: This role offers strong growth potential within the marketing department and across Western Union's global organization.
🌍 Location & Work Environment
Office Type: Western Union's Lima office is a hybrid work environment, with both in-office and remote work options available.
Office Location(s): Avenida Santa Cruz No 466, Lima, Peru
Geographic Context:
- Lima is the capital and largest city of Peru, with a population of over 10 million people
- The city offers a mix of modern infrastructure and historic architecture, with a vibrant cultural scene
- Lima has a mild, semi-arid climate, with temperatures ranging from 15°C to 28°C (59°F to 82°F) throughout the year
Work Schedule: Full-time, with a hybrid work arrangement (3 days in-office)
ASSUMPTION: Lima's diverse cultural scene and mild climate provide an enjoyable work environment for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or a similar role
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and performance tracking
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Western Union's business and the role's requirements
- Prepare examples of successful marketing campaigns you've managed, focusing on customer acquisition and retention
ATS Keywords: Marketing strategy, campaign management, customer acquisition, customer retention, marketing planning, brand strategy, creative excellence, project management, integrated communication plans
ASSUMPTION: Western Union's interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Power BI
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific marketing campaigns and projects the candidate will be working on.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Agile
- Resilient
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and resilient
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Western Union's customer-centric approach?
- Describe a time when you had to adapt your marketing plan due to changing circumstances. How did you handle it?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Western Union values candidates who are customer-focused, collaborative, and adaptable, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with cross-functional teams and external agency partners, requiring strong communication and collaboration skills
- Adapting to changing market conditions and business priorities
- Balancing data-driven decision-making with creative problem-solving
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Marketing Manager position in other organizations, with a focus on customer acquisition and retention
- However, Western Union's global presence and diverse range of financial services offer unique opportunities for career growth and development
- Compared to other marketing roles, this position requires a strong understanding of financial services and the ability to work with cross-functional teams and external agency partners
ASSUMPTION: While similar to other marketing roles, this position offers unique opportunities for career growth and development within Western Union's global organization.
📝 Sample Projects
- Developing a marketing campaign to promote Western Union's money transfer services in a specific region or country
- Analyzing customer data to identify trends and opportunities for customer acquisition and retention
- Collaborating with cross-functional teams to launch a new financial service or product
ASSUMPTION: These sample projects demonstrate the range of marketing activities the Specialist, Marketing Growth may be involved in, from campaign development to data analysis and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Western Union's financial services in Peru?
- What opportunities are there for growth and development within the marketing department and across Western Union's global organization?
- How does Western Union support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the key challenges facing the marketing team in the current business environment, and how can this role help address them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role's priorities, growth opportunities, work-life balance, and the marketing team's challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter demonstrating your understanding of Western Union's business and the role's requirements
- Prepare examples of successful marketing campaigns you've managed, focusing on customer acquisition and retention
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
