Specialist, Marketing Operations

📌 Core Information

🔹 Job Title: Specialist, Marketing Operations

🔹 Company: Wellvana

🔹 Location: Nashville, Tennessee, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the Sr. Marketing Program Manager to ensure marketing initiatives are delivered on time and within budget
• Managing projects using Monday.com and coordinating cross-functional teams
• Overseeing vendor procurement, relationships, and sponsorship activations
• Maintaining the internal marketing calendar and ensuring final content distribution
• Improving processes and driving efficiency within the marketing team

ASSUMPTION: This role requires strong project management skills, creative problem-solving, attention to detail, and excellent communication abilities. It involves working closely with various teams and stakeholders to ensure projects are completed successfully.

📋 Key Responsibilities

✅ Lead the end-to-end planning, execution, and delivery of creative and marketing projects

✅ Act as the central point of contact for internal stakeholders, gathering requirements, providing project updates, and ensuring timely resolution of challenges

✅ Manage project staffing, balance workloads, and priorities to maximize efficiency and creative output

✅ Ensure all final content is distributed to the right platforms for delivery and maintain the archive

✅ Maintain oversight of all creative assets to ensure alignment with brand guidelines, high-quality execution, and compliance with any regulatory or legal requirements

✅ Identify potential project risks, roadblocks, and bottlenecks early, develop contingency plans, and proactively escalate issues to maintain project momentum

✅ Continuously evaluate current workflows and implement process improvements to drive efficiency, increase visibility, and support scalable growth

✅ Oversee the execution of sponsorship activations, including opportunity discovery, vendor coordination, material requests, and cross-team deliverable tracking

✅ Lead key operational aspects of the marketing team, including vendor management, marketing calendar oversight, and coordination across departments to ensure visibility and alignment on upcoming campaigns and initiatives

ASSUMPTION: The role involves a mix of project management, stakeholder communication, process improvement, and operational tasks to support the marketing team's success.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or a related field

Experience: 3+ years as a Project Manager and/or in Marketing Operations, preferably in a creative or marketing agency, or d2c / healthcare-related organization

Required Skills:

• Proven experience with project management tools and resources (e.g., Monday.com; Trello; Microsoft 365 tools)
• Strong project management skills with the ability to manage multiple projects simultaneously
• Excellent organizational and time management skills, with a keen eye for detail
• Exceptional interpersonal and communication skills to effectively collaborate with diverse stakeholders and teams
• Creative mindset with the ability to think strategically and contribute to the development of innovative ideas
• Problem Solver & Task Manager
• Understanding of branding and design principles, and the ability to provide constructive feedback to creative teams
• Proactive problem-solving skills and the ability to adapt to changing priorities in a fast-paced environment

Preferred Skills:

• Experience with healthcare or healthcare-related organizations
• Familiarity with value-based care and care management

ASSUMPTION: Candidates with a strong project management background and experience in marketing operations will be well-suited for this role. Familiarity with healthcare or healthcare-related organizations is a plus but not required.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Operations Specialist with 2-5 years of experience in Nashville, TN)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. Some flexibility may be available.

ASSUMPTION: The salary range is based on industry standards for the role and location. Benefits are typical for a company of Wellvana's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Wellvana operates in the healthcare industry, focusing on value-based care and care management. They work with primary care providers, hospitals, and health systems to transition from fee-for-service to value-based care.

Company Size: Wellvana is a mid-sized company with 201-500 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth and success.

Founded: Wellvana was founded in 2018 and is headquartered in Nashville, Tennessee. They have experienced significant growth since their founding and currently serve partners in over 40 states, caring for nearly a million lives across multiple payors.

Company Description:

• Wellvana partners with primary care providers, hospitals, and health systems to make the transition from fee-for-service to value-based care life-changing for patients and providers.
• They offer multiple high-touch delivery models, including guided physician enablement and embedded support featuring Foundational Care™ management, to reduce administrative load and deliver resources to patients that drive positive outcomes.
• Wellvana works with partners in over 40 states, caring for nearly a million lives across multiple payors, and has been recognized as a 2024 "Best in Business" and 2023 "Best Place to Work" by Nashville Business Journal.

Company Specialties:

• Value-based care
• Care management
• Health tech

Company Website: https://www.wellvana.com/

ASSUMPTION: Wellvana is a growing company with a strong focus on value-based care and care management. They prioritize a high-touch approach to working with their partners and have experienced significant growth since their founding.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in project management or marketing operations.

Reporting Structure: The Marketing Operations Specialist reports directly to the Sr. Marketing Program Manager and works closely with cross-functional teams, including Growth, Partner Success, and the company's partners and their patients.

Work Arrangement: This is an on-site position, with the opportunity for some flexibility in working hours.

Growth Opportunities:

• As Wellvana continues to grow, there may be opportunities for advancement within the marketing department or other areas of the company.
• This role provides the chance to work on a variety of projects and gain experience in different aspects of marketing operations.
• The company offers professional development opportunities to help employees grow their skills and advance their careers.

ASSUMPTION: This role offers the opportunity to work on a variety of projects and gain experience in different aspects of marketing operations. As Wellvana continues to grow, there may be opportunities for advancement within the company.

🌍 Location & Work Environment

Office Type: Wellvana's office is a professional, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 20 Burton Hills Blvd, Suite 100, Nashville, Tennessee 37215, US

Geographic Context:

• Nashville is the capital and most populous city of the U.S. state of Tennessee. It is known for its vibrant music scene, cultural attractions, and growing healthcare industry.
• The office is located in the Green Hills neighborhood, offering easy access to shopping, dining, and recreational opportunities.
• The Nashville area has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility available.

ASSUMPTION: The office environment at Wellvana is designed to be collaborative and innovative, with a focus on teamwork and communication. The location in Nashville offers a variety of cultural, recreational, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Sr. Marketing Program Manager

Key Assessment Areas:

• Project management skills and experience
• Communication and interpersonal skills
• Problem-solving abilities
• Cultural fit with Wellvana's values and work environment

Application Tips:

• Highlight your relevant project management experience and accomplishments in your resume and cover letter.
• Demonstrate your understanding of marketing operations and your ability to work effectively with cross-functional teams.
• Showcase your problem-solving skills and ability to adapt to changing priorities in a fast-paced environment.

ATS Keywords: Project Management, Marketing Operations, Stakeholder Management, Resource Allocation, Process Improvement, Sponsorship Management, Operations Management, Communication Skills, Organizational Skills, Creative Problem Solving, Attention to Detail, Interpersonal Skills, Branding Principles, Adaptability

ASSUMPTION: The interview process at Wellvana is designed to assess your project management skills, communication abilities, and cultural fit with the company. They value candidates who can demonstrate their experience and skills in a variety of ways.

🛠️ Tools & Technologies

• Monday.com (project management platform)
• Trello (project management tool)
• Microsoft 365 tools (e.g., Word, Excel, PowerPoint, Outlook)
• Google Workspace (e.g., Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with project management tools and Microsoft 365 or Google Workspace is essential for this role. Experience with Monday.com is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Find a way: Be accountable, see the work through, make it life-changing.
• Ask the why question: The conventional wisdom is often wrong. Be curious and always connect your work back to the goal and audience.
• Move on what matters: Prioritize the work and be laser-focused on what moves the needle.
• Expect to win: Confidence is contagious. Bring solutions.
• You can’t do it alone: And you’re not expected to. We work best when we’re a team. Silos slow us down. Collaboration and communication are the fast way... and the fun way.

Work Style:

• Collaborative and team-oriented
• Fast-paced and adaptable
• Focused on driving results and making an impact

Self-Assessment Questions:

• Do you have a proven track record of managing multiple projects simultaneously and driving them to successful completion?
• Are you comfortable working with diverse stakeholders and teams, and can you effectively communicate and collaborate with them to ensure project success?
• Can you adapt to changing priorities and roadblocks, and proactively escalate issues to maintain project momentum?

ASSUMPTION: Wellvana values candidates who align with their core values and work style. They look for individuals who are collaborative, adaptable, and results-driven.

⚠️ Potential Challenges

• Managing multiple projects simultaneously may require strong organizational and time management skills.
• Working with diverse stakeholders and teams may require excellent communication and interpersonal skills.
• The fast-paced nature of the role may require adaptability and the ability to prioritize effectively.
• The on-site nature of the role may require commuting to the office daily, which may not be suitable for everyone.

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents some challenges that candidates should be aware of and prepared to address.

📈 Similar Roles Comparison

• This role differs from other marketing operations positions in its focus on value-based care and care management within the healthcare industry.
• Wellvana's high-touch approach to working with partners sets it apart from other companies in the industry.
• As a mid-sized company, Wellvana offers a more intimate work environment and the opportunity to make a significant impact on the company's growth and success.

ASSUMPTION: This role offers a unique opportunity to work in the growing healthcare industry, focusing on value-based care and care management. Wellvana's high-touch approach to working with partners sets it apart from other companies in the industry.

📝 Sample Projects

• Managing the end-to-end planning, execution, and delivery of a marketing campaign to promote a new value-based care initiative
• Overseeing the execution of a sponsorship activation, including opportunity discovery, vendor coordination, material requests, and cross-team deliverable tracking
• Implementing process improvements to drive efficiency, increase visibility, and support scalable growth within the marketing team

ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities that the Marketing Operations Specialist may be involved in, from project management and stakeholder communication to process improvement and operational tasks.

❓ Key Questions to Ask During Interview

• Can you describe the typical project timeline and how it is managed using Monday.com?
• How does the marketing team collaborate with other departments, such as Growth and Partner Success, to ensure alignment on upcoming campaigns and initiatives?
• What opportunities are there for professional development and growth within the marketing department or other areas of the company?
• How does Wellvana support its employees in maintaining a healthy work-life balance, given the fast-paced nature of the role?
• Can you provide an example of a time when you had to adapt to changing priorities or roadblocks in a project, and how you handled it?

ASSUMPTION: These key questions are designed to help you better understand the role, the company culture, and the opportunities for growth and development. They also demonstrate your interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant project management experience and accomplishments
• Prepare examples of your problem-solving skills and ability to adapt to changing priorities in a fast-paced environment
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.