📌 Core Information
🔹 Job Title: Specialist, Paid Search
🔹 Company: Warner Bros. Discovery
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business goals for Warner Bros. Discovery’s Streaming Services and US Networks through Paid Search campaigns
- Managing direct response Paid Search campaigns for subscriber acquisition
- Collaborating with the Media Strategy team to align campaigns with specific goals, targeting, and budgets
- Innovating Paid Search strategies by identifying and testing new betas, and improving automation tools
- Building strong professional relationships internally and externally
ASSUMPTION: This role requires a strong understanding of direct response Paid Search campaigns and a proactive approach to driving campaign success.
📋 Key Responsibilities
✅ Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition
✅ Ensure campaigns are executed flawlessly, with a constant eye on performance
✅ Track, measure, and analyze campaign success, using performance signals to inform optimization regimen
✅ Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations
✅ Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers
✅ Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)
✅ Hands-on bid based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple assignments simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of hands-on, in-platform experience within a Paid Search position
Required Skills:
- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking
- Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred
- Strong verbal and written communication skills
- Analytical and comfortable dealing with data and reporting
- Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets
Preferred Skills:
ASSUMPTION: Fluency in Spanish may be beneficial for this role due to the location in Mexico City.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 USD per year (based on industry standards for a Specialist role in Mexico City)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Warner Bros. Discovery products and services
Working Hours: Full-time, Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for campaign needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Specialist role in Mexico City. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: Warner Bros. Discovery is a recent merger of WarnerMedia and Discovery, Inc.
Company Description:
- Warner Bros. Discovery is a leading global entertainment company that creates and distributes a wide range of content across various platforms
- The company's portfolio includes iconic brands such as Warner Bros., HBO, CNN, TNT, and Discovery Channel, among others
- Warner Bros. Discovery is committed to creating a diverse and inclusive workplace
Company Specialties:
Company Website: careers.wbd.com
ASSUMPTION: Warner Bros. Discovery offers a dynamic work environment with opportunities for growth and development within the entertainment industry.
📊 Role Analysis
Career Level: Mid-level (Specialist)
Reporting Structure: This role reports directly to the Paid Search Manager
Work Arrangement: On-site, with flexibility for remote work during campaign needs
Growth Opportunities:
- Potential advancement to a Senior Specialist or Manager role within the Paid Search team
- Opportunities to work on high-profile campaigns and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the Paid Search team and the broader marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 30 Hudson Yards, New York, NY 10001, US (with remote work flexibility)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse population
- The city offers a mix of historic and modern attractions, as well as a thriving food and entertainment scene
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for campaign needs)
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on driving campaign success and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Interview with the Paid Search Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Paid Search campaign management experience
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Warner Bros. Discovery values
Application Tips:
- Highlight relevant Paid Search campaign experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Warner Bros. Discovery's values
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to manage multiple assignments simultaneously
ATS Keywords: Paid Search, Digital Buying, Campaign Management, Performance Analysis, Media Strategy, Innovation, Bid-Based Buying, Mobile Marketing Attribution, Communication, Analytical Skills, Microsoft Office, Google Drive, Data Reporting, Collaboration, Adaptability, Self-Starter
ASSUMPTION: Warner Bros. Discovery uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Microsoft/Bing Ads
- Apple Search Ads
- Mobile Marketing Attribution platforms (e.g., Kochava)
- Microsoft Office (Excel, PowerPoint, Word)
- Google Drive (Google Sheets, Google Docs)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive for excellence in all that we do
- Innovation: We embrace change and continuously seek new ideas
- Integrity: We act with honesty and fairness in all our interactions
- Respect: We value and celebrate the diversity of our employees
- Collaboration: We work together to achieve our goals
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple assignments simultaneously?
- Do you have strong analytical skills and a data-driven approach to decision-making?
- Are you a self-starter with a proactive approach to driving campaign success?
ASSUMPTION: Warner Bros. Discovery values a diverse and inclusive workplace, and candidates who demonstrate a strong fit with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple assignments simultaneously may require strong time management and organizational skills
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- Driving campaign success may require occasional work outside of standard business hours
- Fluency in Spanish may be required for effective communication with local teams and partners
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to driving campaign success.
📈 Similar Roles Comparison
- This role is similar to a Paid Search Specialist or Manager role in other entertainment or marketing agencies, but may offer more opportunities for growth and development within a larger organization
- Warner Bros. Discovery's global presence may offer more diverse and international campaign experience compared to smaller, local agencies
- This role may offer more opportunities for collaboration and cross-functional work compared to more specialized or siloed roles in other organizations
ASSUMPTION: This role offers unique opportunities for growth and development within a large, global entertainment company, with a focus on driving campaign success and innovation.
📝 Sample Projects
- Managing a high-profile Paid Search campaign for a new streaming service launch
- Optimizing a direct response campaign to improve conversion rates and reduce cost per acquisition
- Collaborating with the Media Strategy team to develop and execute a cross-channel campaign strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for collaboration in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process for a Paid Search Specialist in this role?
- How does this role collaborate with other teams within the marketing organization?
- What opportunities are there for professional development and growth within this role?
- How does Warner Bros. Discovery support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can they be managed effectively?
ASSUMPTION: These questions can help you better understand the day-to-day responsibilities and work environment for this role, as well as the opportunities for growth and development within Warner Bros. Discovery.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: careers.wbd.com/global/en/job/R000094721/Specialist-Paid-Search
- Tailor your resume to highlight relevant Paid Search campaign experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with Warner Bros. Discovery's values
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to manage multiple assignments simultaneously
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
