📌 Core Information
🔹 Job Title: Specialist, Paid Search
🔹 Company: OMG23
🔹 Location: Burbank, California
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Advertising Services
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing paid search campaigns on Google, Bing, and YouTube.
- Managing campaign budgets, optimizing performance, and reporting on key performance indicators.
- Collaborating with cross-functional teams to ensure campaign tactics align with overall media goals.
- Working with the production and project/campaign insights team to develop and execute campaigns.
- Building ongoing client relationships and communicating findings to the client regularly.
ASSUMPTION: This role requires a strong understanding of paid search and YouTube marketing, as well as excellent communication and analytical skills. The ideal candidate will have experience working with large brands, preferably in the entertainment industry.
📋 Key Responsibilities
✅ Execute paid media campaigns on Google Search, Bing, and YouTube.
✅ Plan, manage, and report on paid campaigns, including account setup, strategy development, and organization.
✅ Work within a team to ensure campaign tactics ladder up to campaign strategic pillars.
✅ Oversee ongoing optimization efforts to meet or exceed campaign objectives.
✅ Daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client’s objectives.
✅ Report and analyze on key performance indicators and identify opportunities for improvement on a regular basis.
✅ Proficiency with reporting, analytics, and trend tools (i.e. Doubleclick Search, Google Trends, etc.).
✅ Forecast and track paid search demand and regularly communicate findings to the client.
ASSUMPTION: The Specialist, Search & YouTube will be responsible for building ongoing client relationships while working with the production and project/campaign insights team to develop and execute campaigns. This role requires strong analytical skills and the ability to communicate effectively with both internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree – Marketing Degree, Business Degree desired.
Experience: At least 1-2 years of work experience planning, executing, and optimizing paid search and YouTube marketing campaigns for larger brands, preferably in the Entertainment industry.
Required Skills:
- Basic understanding of online marketing including paid search and YouTube.
- Demonstrated strong work ethic, time management skills, and ability to multi-task.
- Excellent communication skills both written and verbal.
- Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings.
- Self-starter with the ability to be agile and adaptable within a quick turnaround business environment.
- Analytical mindset. Demonstrated proactive approach to problem solving and critical thinking.
- Excellent ability to convey complex ideas clearly and concisely with strong presentation skills.
- Proven team player and works well under pressure.
- Strong Excel skills necessary.
ASSUMPTION: Candidates should have a Bachelor’s degree and 1-2 years of experience in paid search and YouTube marketing. Strong analytical skills and the ability to communicate effectively are essential for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $69,000 USD per year
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation Days
- Sick Days
- Personal Days
- Paid Parental Leave
- Paid Medical Leave
- STD/LTD Insurance Benefits
Working Hours: 40 hours per week
Work Arrangement: Hybrid (3 days in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: 2014
Company Description:
- OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+, and multiple television networks.
- At OMG23, they have the privilege of partnering with Disney on the planning, buying, and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands.
- Their Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under various banners.
- They are also proud to be Disney’s Agency of Record for their premier television networks, including ABC, ABC News, Disney Channels, Freeform, National Geographic, and FX.
Company Specialties:
- Media Planning & Buying
- Campaign Management
- Analytics & Reporting
- Strategy Development
Company Website: omg23.com
ASSUMPTION: OMG23 is a well-established agency with a strong focus on the entertainment industry. They offer a comprehensive range of advertising services and have a proven track record of success with their clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to a Director.
Work Arrangement: Hybrid (3 days in-office)
Growth Opportunities:
- Potential advancement to a Senior Specialist or Manager role with experience and strong performance.
- Opportunities to work on a wide variety of campaigns across different brands and networks.
- Possibility to gain exposure to various aspects of the advertising industry and develop a well-rounded skill set.
ASSUMPTION: This role offers a unique opportunity to work with one of the world’s most recognized entertainment brands. With experience and strong performance, there are opportunities for growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office)
Office Location(s): 4000 W Alameda Ave, Burbank, California 91505, US
Geographic Context:
- Burbank is located in Los Angeles County, California.
- The city is known for its media and entertainment industry, with many studios and production companies based there.
- Burbank offers a mix of urban and suburban living, with a variety of neighborhoods and housing options.
Work Schedule: The Specialist, Search & YouTube role follows a hybrid work arrangement, with three days required in the office and two days that may be worked remotely. The specific in-office days will be discussed during the interview process, with flexibility to align with team needs.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility. The location in Burbank provides easy access to major studios and entertainment industry hubs.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
- Final interviews or assessments to evaluate the candidate's fit for the position and the company.
Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Communication skills, both written and verbal.
- Understanding of paid search and YouTube marketing campaigns.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
- Research the company and the entertainment industry to demonstrate your enthusiasm and understanding of the role.
ATS Keywords: Paid Search, YouTube Marketing, Campaign Management, Analytics, Optimization, Budget Management, Strategy Development, Client Relations, Teamwork, Adaptability, Presentation Skills, Problem Solving, Critical Thinking, Excel, Communication, Time Management, Quick Turnaround, Entertainment Industry, Large Brands
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on analytical skills, communication abilities, and industry-specific experience. Tailoring your application materials and preparing for interviews will be crucial for success.
🛠 Tools & Technologies
- Google Ads (Google Search, YouTube)
- Bing Ads
- Doubleclick Search
- Google Trends
- Excel
- PowerPoint
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency with the listed tools and technologies is essential for success in this role. Candidates should have experience using these platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals.
- Innovation: Embracing new ideas and approaches.
- Integrity: Acting with honesty and ethical standards.
- Excellence: Striving for the highest level of performance.
Work Style:
- Agile: Adapting quickly to changes and new information.
- Data-driven: Making decisions based on data and analytics.
- Collaborative: Working effectively with cross-functional teams.
- Client-focused: Prioritizing client needs and satisfaction.
Self-Assessment Questions:
- How do you align with the company's value of collaboration, and can you provide an example of a time when you worked effectively with a team to achieve a common goal?
- How do you approach learning new tools and technologies, and can you give an example of a time when you had to quickly adapt to a new platform or system?
- How do you ensure that your work is of the highest quality and meets the expectations of your clients or stakeholders? Can you provide an example of a time when you went above and beyond to deliver exceptional results?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong collaboration, adaptability, and a client-focused mindset. Candidates should be able to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing tight deadlines and quick turnaround projects.
- Working with large datasets and complex analytics tools.
- Adapting to changes in client priorities or campaign strategies.
- Balancing multiple projects and priorities in a fast-paced environment.
- Dealing with the competitive nature of the entertainment industry and the need to stay up-to-date with market trends and competitor activities.
ASSUMPTION: This role may present challenges related to tight deadlines, complex analytics, and the competitive entertainment industry. Candidates should be prepared to work in a fast-paced environment and adapt to changes quickly.
📈 Similar Roles Comparison
- This role differs from other paid search specialist roles in its focus on the entertainment industry and the need to work with large brands and iconic campaigns.
- The entertainment industry's dynamic nature and the high profile of the campaigns may require additional attention to detail and a deeper understanding of the industry's nuances.
- Compared to other mid-level marketing roles, this position offers a unique opportunity to work with one of the world's most recognized entertainment brands and gain exposure to various aspects of the advertising industry.
ASSUMPTION: While this role shares similarities with other paid search specialist positions, its focus on the entertainment industry and large brands sets it apart. Candidates should be prepared to work with high-profile campaigns and adapt to the unique demands of the entertainment industry.
📝 Sample Projects
- Developing and executing a paid search campaign for the launch of a major motion picture, including keyword research, ad creative development, and landing page optimization.
- Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting findings to the client and internal stakeholders.
- Collaborating with the production team to create compelling ad content that aligns with the overall campaign strategy and creative brief.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the collaborative nature of the Specialist, Search & YouTube role. Candidates should be prepared to work on a variety of projects and adapt to the unique needs of each campaign.
❓ Key Questions to Ask During Interview
- Can you describe the team structure for this role and how it collaborates with other departments within the agency?
- How does the agency support the professional development and growth of its employees?
- Can you provide an example of a successful paid search campaign that the agency has executed for a major entertainment brand, and what made it successful?
- How does the agency approach working with clients from different backgrounds and industries, and how does that impact the way campaigns are developed and executed?
- What are the most important qualities you look for in a candidate for this role, and how do you assess those qualities during the interview process?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company. Candidates should be prepared to ask questions that showcase their understanding of the industry, the company, and the specific role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of paid search and YouTube marketing campaigns you have managed.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
- Research the company and the entertainment industry to demonstrate your enthusiasm and understanding of the role.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
