🔹 Job Title: Specialist, Paid Social
🔹 Company: Walmart
🔹 Location: Mexico City, Paseo de las Palmas No.425-701
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced environment.
✅ Lead the implementation and development of the paid social channel
✅ Manage bid-based buying and optimization across multiple platforms (e.g., Meta, Snap, TikTok, Twitter, Pinterest, Reddit)
✅ Integrate ad tech solutions to automate social buying
✅ Lead paid social planning and media-buying across multiple territories
✅ Collaborate with planning teams to recommend effective growth strategies and budget
✅ Drive innovation within the team and effective use of relevant tools
✅ Clearly communicate performance and uncover growth levers
✅ Effectively document strategies and approach
✅ Keep abreast of market trends and developments
✅ Effectively collaborate with other teams and internal stakeholders
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in a similar role with a proven track record of success
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in retail or e-commerce may have an advantage in this role.
Salary Range: The salary range for this role is estimated to be between $60,000 and $80,000 USD per year, based on industry standards for a similar role in Mexico City.
Benefits:
Working Hours: Full-time position with standard working hours, but may require flexibility to manage campaigns outside of normal business hours.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
Industry: Walmart operates in the retail industry, with a focus on providing affordable products and services to customers worldwide.
Company Size: Walmart is a large corporation with over 10,000 employees, offering a wide range of career opportunities and resources for professional growth.
Founded: Walmart was founded in 1962 by Sam Walton and has since grown into one of the world's largest retailers.
Company Description:
Company Specialties:
Company Website: corporate.walmart.com
ASSUMPTION: Walmart's size and resources provide opportunities for career growth and development, while its focus on affordability and customer service sets it apart in the retail industry.
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in paid social or a related field.
Reporting Structure: The Specialist, Paid Social, will report directly to the Paid Social Manager and collaborate with other teams within Subscriber Acquisition and the wider business organization.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within Walmart's marketing and e-commerce teams.
Office Type: The office is located in Mexico City, with a modern and collaborative work environment.
Office Location(s): Paseo de las Palmas No.425-701, Mexico City
Geographic Context:
Work Schedule: Standard full-time working hours, with flexibility required to manage campaigns outside of normal business hours.
ASSUMPTION: The office environment at Walmart is designed to foster collaboration and innovation, with opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Social, Media Strategy, Campaign Management, Mobile Marketing Attribution, Direct Response Campaigns, Attribution, Conversion Tracking, Data Analysis, Project Management, Troubleshooting, Communication, Bidding Optimization, Ad Tech Solutions, Market Trends, Collaboration, Testing
ASSUMPTION: The interview process at Walmart is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with relevant experience and training.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Walmart values a diverse and inclusive work environment, with a focus on hiring candidates who align with its core values and work style.
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a commitment to continuous learning and improvement.
ASSUMPTION: While this role shares similarities with other paid social roles, Walmart's unique position in the retail industry and focus on affordability and customer service set it apart.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage campaigns, analyze data, and collaborate effectively with cross-functional teams.
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company's approach to paid social and marketing.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.