📌 Core Information
🔹 Job Title: Specialist, Performance Marketing
🔹 Company: NBCUniversal
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Managing paid social campaigns across major platforms to drive subscriptions for Peacock and other Media Group products
- Analyzing campaign performance and providing insights to optimize results
- Collaborating with cross-functional teams to formulate paid social strategies
- Ensuring timely creative asset delivery and staying updated on industry trends
ASSUMPTION: This role requires a strong understanding of paid social media buying and optimization, as well as excellent project management skills to handle multiple priorities in a fast-paced environment.
📋 Key Responsibilities
✅ Manage campaign set-ups and activations across major social platforms (Meta, Pinterest, Snapchat, TikTok, Reddit)
✅ Analyze campaign performance regularly and provide updates on pacing, volume, optimizations, and channel contributions to business goals
✅ Collaborate with cross-functional teams to formulate paid social strategies, including new testing recommendations
✅ Ensure accurate and timely creative asset delivery
✅ Work with social media account reps to stay on top of industry trends, leverage new technologies, and participate in open betas
✅ Maintain optimal channel and investment mix based on MTA and MMM models
ASSUMPTION: This role involves a high level of autonomy and requires the ability to take initiative in a challenging, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience in paid social buying (Meta, Snap, TikTok, Reddit, Pinterest, etc.) required
Required Skills:
- Proven track record optimizing media campaigns to deliver against CPA and volume objectives
- Familiarity with testing methodologies and incrementality
- Strong project management and interpersonal skills
- Ability to take initiative in a challenging, fast-paced environment
Preferred Skills:
- Entertainment, advertising, or e-commerce industry experience
ASSUMPTION: Candidates with experience in the entertainment industry or working with streaming services may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 per year
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric and the subsequent merger with NBC.
Company Description:
- NBCUniversal creates world-class content, distributing it across film, television, streaming, and theme parks
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
Company Specialties:
- Content creation and distribution
- Streaming services
- Theme parks and attractions
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and content. This role may offer opportunities to work on various projects across different brands and platforms.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Performance Marketing Manager
Work Arrangement: Hybrid (3 days per week in the office)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Performance Marketing team
- Opportunities to work on various projects across different brands and platforms
- Possibility to transition into other marketing roles within NBCUniversal
ASSUMPTION: This role offers opportunities for growth and development within the Performance Marketing team and the broader NBCUniversal organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 30 Rockefeller Plaza, New York, NY 10112-0002, US
Geographic Context:
- New York City is a major hub for the entertainment industry
- The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
- The city offers a diverse range of cultural, culinary, and recreational experiences
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: Working in a hybrid environment allows for a balance between collaboration and flexibility, while also providing opportunities to engage with the vibrant New York City culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-person interview with the hiring manager and/or team members
- Final interview with a senior leader or HR representative
Key Assessment Areas:
- Understanding of paid social media buying and optimization
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in paid social media buying and optimization
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
ATS Keywords: Paid social media buying, campaign optimization, project management, performance marketing, CPA, volume objectives, testing methodologies, incrementality
ASSUMPTION: NBCUniversal uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Meta Ads Manager, Pinterest Ads, Snapchat Ads, TikTok Ads, Reddit Ads)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: Embrace diversity and create an environment where everyone feels supported, embraced, and heard
- Integrity: Act with honesty and fairness in all aspects of our business
- Excellence: Strive for the highest quality in everything we do
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Adaptable: Thrive in a fast-paced, ever-changing environment
- Data-driven: Use data and insights to inform decision-making and optimize performance
Self-Assessment Questions:
- Do you embrace diversity and inclusion in your personal and professional life?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong analytical mindset and enjoy using data to drive results?
ASSUMPTION: NBCUniversal values a diverse, equitable, and inclusive culture. Candidates who can demonstrate a commitment to these values may be a strong fit for the organization.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with industry trends and new technologies in the rapidly evolving social media landscape
- Working with a diverse range of stakeholders across different brands and platforms
- Navigating a large, complex organization with multiple layers of management
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position focuses specifically on paid social media campaigns
- This role may offer more exposure to industry trends and new technologies compared to more established marketing channels
- Career progression may involve transitioning into other marketing roles within NBCUniversal or moving into a management position within the Performance Marketing team
ASSUMPTION: This role offers a unique opportunity to specialize in paid social media marketing within a large, diverse entertainment company.
📝 Sample Projects
- Developing and executing a paid social media campaign to drive subscriptions for a new streaming service launch
- Optimizing an existing paid social media campaign to improve CPA and volume objectives
- Conducting A/B tests to evaluate the performance of different ad creatives, targeting strategies, or bidding models
ASSUMPTION: These sample projects illustrate the types of initiatives a Specialist, Performance Marketing might work on in this role. The specific projects may vary based on the current needs and priorities of the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Performance Marketing organization?
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does NBCUniversal support the growth and development of its employees, particularly in the Marketing department?
- What opportunities are there for collaboration with other teams or brands within NBCUniversal?
- How does the company foster a diverse, equitable, and inclusive culture, and what role does this role play in that effort?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, allowing them to make a more informed decision about whether this opportunity is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media buying, optimization, and project management
- Prepare for interview questions that assess your understanding of paid social media marketing, problem-solving skills, and cultural fit with NBCUniversal
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
