🔹 Job Title: Specialist - Performance Marketing
🔹 Company: Chegg Inc.
🔹 Location: Delhi, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of experience and expertise in performance marketing, with a focus on Google Ads and other paid advertising platforms. The ideal candidate will have a proven track record of driving successful results and be comfortable working in a fast-paced, collaborative environment.
✅ Leverage channel expertise to identify opportunities and provide strategic recommendations to optimize and drive performance marketing channel growth
✅ Collaborate with internal stakeholders to gather campaign requirements, set up campaigns, and ensure accurate implementation across multiple ad platforms (Google Ads & Meta primarily)
✅ Update channel performance reports and provide actionable insights through timely commentary
✅ Carry out regular health checks on the accounts to ensure they are set up and running as per best practice
✅ Design & implement optimization best practices for ad platforms
✅ Conduct keyword research, expansion, and refinement to enhance campaign relevancy and performance
✅ Proactively troubleshoot and resolve issues to ensure seamless campaign delivery and accurate reporting
✅ Support in Q&A of testing documentation and implementation of experiments
✅ Develop, document & implement relevant workflow processes
✅ Work closely with the UK team and external partners on strategic projects and make recommendations for market or campaign expansion
✅ Stay updated with industry trends, best practices, beta offerings, and emerging technologies in ad operations. Apply new insights and knowledge to improve channel strategies and campaign tactics
ASSUMPTION: The role requires a strong understanding of performance marketing channels, with a focus on Google Ads and Meta. The candidate should be comfortable working with data and providing actionable insights to optimize campaigns.
Education: Bachelor's degree in marketing, communications, or similar
Experience: At least 5 years of hands-on performance marketing experience, with a focus on Google Ads
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a focus on Google Ads. They should be comfortable working with data and providing actionable insights to optimize campaigns. Excellent communication skills are essential for collaboration with UK-based teams.
Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for a mid-level performance marketing role in Delhi)
Benefits:
Working Hours: Full-time, Monday-Friday, 9:30 AM - 6:00 PM IST (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level performance marketing role in Delhi. Benefits may vary and are subject to change.
Industry: Chegg Inc. operates in the higher education sector, providing individualized learning support to students through its online platform.
Company Size: Chegg Inc. has 1,001-5,000 employees globally, with a significant presence in the United States and India.
Founded: Chegg Inc. was founded in 2007 and is headquartered in Santa Clara, CA, USA.
Company Description:
Company Specialties:
Company Website: http://www.chegg.com
ASSUMPTION: Chegg Inc. is a well-established company in the higher education sector, with a strong focus on innovation and technology. The company values diversity and inclusion, with a commitment to creating a positive work environment for its employees.
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Manager, Performance Marketing, and works closely with internal stakeholders and external partners
Work Arrangement: This role is based in Delhi, India, with the option for remote work. The work arrangement is full-time, with core hours from 9:30 AM - 6:00 PM IST
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department. The ideal candidate will be proactive and eager to take on new challenges and responsibilities.
Office Type: On-site, with the option for remote work
Office Location(s): Jasola, New Delhi
Geographic Context:
Work Schedule: Full-time, Monday-Friday, 9:30 AM - 6:00 PM IST (with flexibility for remote work)
ASSUMPTION: Delhi offers a dynamic and diverse work environment, with a strong focus on technology and innovation. The city is well-connected, with excellent infrastructure and amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Google Ads, Performance Marketing, Data Analysis, Reporting, Campaign Management, Ad Optimization, Strategic Recommendations, Workflow Processes, Market Expansion
ASSUMPTION: The application process for this role is competitive, with a focus on performance marketing expertise and experience. Applicants should highlight their relevant skills and experience in their application materials.
ASSUMPTION: The ideal candidate will have experience with Google Ads and other paid advertising platforms, as well as strong data analysis and reporting skills. Familiarity with Tableau and GA4 is beneficial but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Chegg Inc. values diversity, inclusion, and collaboration. The ideal candidate will be a strong cultural fit, with a student-centric mindset and a commitment to innovation and excellence.
ASSUMPTION: The role requires strong organizational skills and the ability to manage multiple priorities and deadlines. The ideal candidate will be adaptable and proactive, with a bias towards action.
ASSUMPTION: This role is unique in its focus on channel expertise and strategic recommendations. The ideal candidate will have a strong background in performance marketing and data analysis, with a proven track record of driving successful results.
ASSUMPTION: The ideal candidate will have experience with Google Ads and other paid advertising platforms, with a focus on campaign optimization and management. They should also have strong data analysis and reporting skills, with a proven ability to provide actionable insights.
ASSUMPTION: The ideal candidate will be proactive and curious, with a strong desire to learn and grow in their role. They should ask thoughtful questions that demonstrate their interest in the company and the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.