📌 Core Information
🔹 Job Title: Specialist, PR & Communications | East Region
🔹 Company: Colliers International
🔹 Location: Tampa, FL; Miami, FL; Atlanta, GA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Real Estate
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing PR & communications strategies for Colliers' East Region
- Creating and managing communications assets, such as press releases, blogs, and social media posts
- Building and maintaining media relationships in local/regional markets
- Elevating the visibility and credibility of executive leadership in local markets
- Assisting in managing industry awards, events, and speaking engagement strategies
ASSUMPTION: This role requires a strong understanding of the commercial real estate industry and excellent communication skills to effectively position Colliers as a leader in the market.
📋 Key Responsibilities
✅ Strategize and deliver on public relations and communications initiatives to elevate brand awareness with a focus throughout Florida and the entire East Region
✅ Align internal and external communications strategies to positively amplify brand, client, and employee messages to all core audiences
✅ Create and manage communications assets, such as press releases, blogs, marketing collateral, web content, social media posts, internal communications, etc.
✅ Elevate the visibility and credibility of executive leadership in local markets
✅ Develop and maintain media relationships in local/regional market(s), from the development of proactive client campaigns to the efficient reactive management of direct inquiries
✅ Proactively engage with both traditional and non-traditional media platforms, including print, digital, broadcast channels, podcasts, social, webinars, and other outlets, to highlight our experts and seize opportunities for visibility and recognition
✅ Seek opportunities to drive publicity by leveraging market research and thought leadership
✅ Assist in managing industry awards, events, and speaking engagement strategies
✅ Lead and execute local social strategy and presence
✅ Provide monthly reporting on public relations and social media efforts
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously while meeting critical deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, public relations, communications, journalism, or a related field required
Experience: A minimum of 3 years’ experience in a similar role – prior experience in the commercial real estate industry required
Required Skills:
- Advanced Microsoft applications experience (Excel, Word, PowerPoint)
- Capacity to write and generate content with strong editing and proofreading skills with an emphasis on business writing and an ability to articulate client value
- Strong business acumen including the ability to translate complex ideas in a clear, concise manner to both broad and targeted audiences
- Ability to shift priorities and deliver projects on a timely basis, well organized and with excellent time management skills and ability to interface with top level executives
- Strong work ethic, the strength to thrive in a dynamic and demanding work environment, and an ability to meet critical deadlines
Preferred Skills:
- Fluency in Spanish or other languages spoken in the East Region
ASSUMPTION: Candidates with experience in the commercial real estate industry and a strong portfolio of PR and communications work will be given priority.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on experience and location)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Hybrid (3 days on-site, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the East Region. Actual compensation may vary based on experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Colliers International is a global diversified professional services and investment management company operating in the real estate sector.
Company Size: 10,001+ employees (Large enterprise)
Founded: 1976 (Over 45 years ago)
Company Description:
- Colliers provides a full range of services to real estate occupiers, owners, and investors worldwide
- With nearly $5.0 billion in annual revenues and a team of 23,000 professionals, Colliers remains committed to accelerating the success of its clients, investors, and people worldwide
- The company operates through three industry-leading platforms – Real Estate Services, Engineering, and Investment Management
Company Specialties:
- Brokerage and Agency
- Corporate Solutions
- Investment Services
- Project Management
- Real Estate Management Services
- Valuation and Advisory Services
Company Website: www.colliers.com
ASSUMPTION: Working for a large, established company like Colliers offers opportunities for career growth and development within a well-structured environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Marketing for the East Region
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the marketing department
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers a good balance between autonomy and collaboration, allowing individuals to grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Tampa, Miami, and Atlanta
Office Location(s): Tampa, FL; Miami, FL; Atlanta, GA
Geographic Context:
- Tampa: A vibrant, growing city with a diverse economy and a strong real estate market
- Miami: A major international business hub with a thriving real estate industry
- Atlanta: A bustling city with a diverse economy and a strong commercial real estate market
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Communication skills and ability to articulate complex ideas
- Writing and editing skills
- Understanding of the commercial real estate industry
- Ability to manage multiple projects and meet deadlines
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide specific examples of your PR and communications work, including metrics and outcomes
- Prepare questions to ask the interviewer about the company, team, and role
ATS Keywords: Public Relations, Communications, Marketing, Commercial Real Estate, Brand Awareness, Media Relations, Social Media, Content Creation, Event Management
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing communication skills and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Cision or similar media database software
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- Content management systems (CMS)
ASSUMPTION: Familiarity with industry-standard PR and communications tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Enterprising
- Expertise
- Integrity
- Agility
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to manage multiple projects and meet tight deadlines?
- Do you have strong communication skills and the ability to articulate complex ideas clearly?
ASSUMPTION: Candidates who align with Colliers' enterprising culture and values will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in priorities and workload
- Working collaboratively with cross-functional teams and stakeholders
- Developing and maintaining strong media relationships
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other PR and communications roles in the commercial real estate industry, this role offers a unique opportunity to work across multiple markets and collaborate with diverse teams
- Industry-specific context: The commercial real estate industry is dynamic and competitive, requiring strong communication skills and a deep understanding of market trends and trends
- Career path comparison: This role offers a clear path for career progression within the marketing department and the broader organization
ASSUMPTION: This role provides a unique opportunity to gain experience in a dynamic industry and grow both personally and professionally.
📝 Sample Projects
- Developing and executing a media relations campaign to secure coverage for a major commercial real estate transaction
- Creating and managing social media content to elevate brand awareness and engagement
- Assisting in the planning and execution of a high-profile industry event or conference
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy offered in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the East Region marketing team currently?
- How does this role fit into the overall marketing strategy for the East Region?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Colliers' careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare questions to ask the interviewer about the company, team, and role
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
