📌 Core Information
🔹 Job Title: Specialist - Product Marketing
🔹 Company: Freshworks
🔹 Location: Chennai, Tamil Nadu, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing clear, compelling product messaging and positioning
- Driving product launches and enhancing product adoption through marketing strategies
- Equipping sales teams with necessary tools and training
- Engaging customers through effective communication strategies
ASSUMPTION: This role requires a strong understanding of tech and business software, as well as excellent communication skills. It is ideal for candidates with experience in product-led growth strategies.
📋 Key Responsibilities
✅ Create clear, compelling product messaging and positioning that resonates with end users and decision-makers
✅ Conceptualize and create customer and internal GTM-facing assets for new feature launches and enhancements
✅ Drive feature discovery and activation through in-product campaigns, lifecycle communications, and PLG-aligned engagement tactics
✅ Equip internal GTM teams with high-value sales tools, product knowledge, and training that connects product value to user outcomes
✅ Plan and execute scalable communication strategies to keep users and customers informed on releases, fixes, and enhancements
✅ Come up with thought-leadership content, blogs, etc., to serve as a company and product spokesperson
ASSUMPTION: This role requires a high level of collaboration with various teams, including product managers, design teams, growth teams, and sales. It also involves understanding user behavior data to segment messaging and personalize updates.
🎯 Required Qualifications
Education: Any graduate degree (MBA preferred)
Experience: 4 to 6 years of prior experience in product marketing, preferably in a PLG position
Required Skills:
- Experience working in enterprise or mid-market software companies with exposure to product-led GTM strategies
- Ability to understand tech and business software, including buyer behavior and ideal customer profiles
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- Hands-on ability to create a range of marketing assets, including sales plays, cheat sheets, blitz kits, content blurbs, email touchpoints, or training materials
- Excellent English communication skills — written, verbal, and visual — with attention to detail and UX copy principles
- Proven ability to work well cross-functionally across geographies, including executive management, product management, operations, sales, marketing, and also with customers
- Self-starter, independent, and result-oriented who can go the extra mile to drive business outcomes
- Ability to take ownership and demonstrate accountability to achieve the intended business outcomes
ASSUMPTION: While an MBA is preferred, relevant work experience in product marketing and a strong understanding of tech and business software can make up for it.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for a role of this level in Chennai)
Benefits:
- Health insurance
- Retirement benefits
- Employee stock purchase plan
- Generous time off policies
- Employee assistance programs
- Learning and development opportunities
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level in Chennai. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Freshworks is a leading provider of customer experience (CX) and employee experience (EX) software, operating in the competitive software development sector
Company Size: Freshworks has 1,001-5,000 employees globally, providing a mid-sized company environment with ample opportunities for growth and collaboration
Founded: Freshworks was founded in 2010, with its headquarters in San Mateo, California, and significant operations in Chennai, India
Company Description:
- Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences
- Its enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results
- The company's people-first approach to AI eliminates friction, making employees more effective and organizations more productive
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks
ASSUMPTION: Freshworks is a well-established company with a strong focus on customer and employee experiences. It offers a dynamic work environment with opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring a high degree of expertise and experience in product marketing
Reporting Structure: The Specialist - Product Marketing will report directly to the Head of Product Marketing and work closely with various teams, including product managers, design teams, growth teams, and sales
Work Arrangement: This role is on-site, with flexible work arrangements available
Growth Opportunities:
- Potential career progression to Senior Specialist or Manager roles within the product marketing team
- Opportunities to work on different products and features, driving growth and innovation
- Chance to gain experience in a fast-growing, global software company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a real impact on the company's products and growth.
🌍 Location & Work Environment
Office Type: Freshworks' Chennai office is located in SP Infocity, providing a modern and collaborative work environment
Office Location(s): Chennai, Tamil Nadu, India
Geographic Context:
- Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage and historical landmarks
- The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and shopping options
- Chennai has a tropical climate, with hot and humid weather prevailing most of the year
Work Schedule: The work schedule is full-time, with flexible work arrangements available
ASSUMPTION: Chennai offers a vibrant and culturally rich environment for employees, with a mix of traditional and modern amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the product marketing team
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of tech and business software
- Communication skills and ability to work cross-functionally
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Freshworks' products and company culture
- Prepare examples of marketing assets you've created in the past, showcasing your creativity and technical skills
ATS Keywords: Product messaging, product positioning, product launches, sales enablement, customer engagement, evangelism, user-centric experiences, collaboration, marketing plans, communication skills, tech understanding, business software, accountability, self-starter, result-oriented
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's product marketing skills and experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Product management tools (e.g., Asana, JIRA)
- Design tools (e.g., Sketch, Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but the list above covers the most common tools used in product marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on business outcomes
Self-Assessment Questions:
- Do you have a strong understanding of tech and business software, and can you translate product capabilities into marketing material?
- Are you comfortable working cross-functionally with various teams, including product managers, design teams, growth teams, and sales?
- Do you have a proven ability to take ownership and demonstrate accountability to achieve business outcomes?
ASSUMPTION: Freshworks values a customer-centric, innovative, and collaborative work environment. Candidates who are results-driven, accountable, and comfortable working cross-functionally are likely to thrive in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with various teams, including product managers, design teams, growth teams, and sales
- Keeping up with the latest trends and best practices in product marketing and PLG strategies
- Adapting to a dynamic work environment with changing priorities and goals
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager role, but with a focus on specialist-level expertise and experience
- It is unique in its emphasis on product-led growth (PLG) strategies and onboarding, freemium/usage-based models, or user activation loops
- Career progression in this role could lead to Senior Specialist or Manager roles within the product marketing team
ASSUMPTION: This role is well-suited for candidates with experience in product marketing and a strong understanding of tech and business software, particularly in a PLG context.
📝 Sample Projects
- Developing a comprehensive product messaging and positioning framework for a new feature launch
- Creating a series of onboarding emails and in-app messages to drive user activation and engagement
- Designing and implementing a sales enablement program to equip internal GTM teams with high-value sales tools and training
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create clear, compelling product messaging, drive user engagement, and equip sales teams with necessary tools and training.
❓ Key Questions to Ask During Interview
- Can you describe the product marketing team's structure and how this role fits within it?
- How does the company support the growth and development of its product marketing specialists?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its product marketing efforts, and how will my performance be evaluated?
- What are the most challenging aspects of working in a fast-growing, global software company like Freshworks?
ASSUMPTION: These questions are designed to help the candidate understand the role's expectations, the company's culture, and the challenges they may face in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant product marketing experience and achievements
- Write a cover letter demonstrating your understanding of Freshworks' products and company culture, and explaining why you're a strong fit for this role
- Prepare examples of marketing assets you've created in the past, showcasing your creativity and technical skills
- Follow up with the Freshworks HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
