📌 Core Information
🔹 Job Title: Specialist, Trade Marketing
🔹 Company: British Columbia Lottery Corporation
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Temporary, Full Time (13 Months)
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retail trade marketing strategies
- Managing creative assets and operational logistics for promotions
- Collaborating with cross-functional teams and external partners
- Analyzing business situations and developing solutions
- Staying up-to-date with retail industry trends
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well under tight deadlines.
📋 Key Responsibilities
✅ Develop and execute retail trade marketing strategies in collaboration with key accounts and cross-functional teams
✅ Manage the end-to-end development of promotional creative assets and operational logistical plans
✅ Coordinate the execution of the Lotto Express retail strategy
✅ Collect, manage, and maintain key account partner promotional capabilities
✅ Identify opportunities to improve processes within Lottery Ops and provide recommendations to the Manager, Trade Marketing
✅ Proactively stay on top of retail industry trends and share best practices across the business
ASSUMPTION: This role involves a high degree of multitasking and requires strong attention to detail.
🎯 Required Qualifications
Education: University degree or diploma in a related discipline such as business or marketing
Experience: 3-5 years recent, related experience in consumer trade marketing is an asset
Required Skills:
- Sound knowledge of principles, concepts, practices in the areas of retail marketing
- Strong business acumen with the ability to analyze business situations and develop solutions
- Proven experience in delivering consumer-centric marketing
- Demonstrated ability to be highly creative and innovative
- Excellent interpersonal skills, highly collaborative in nature
- Excellent written and verbal communication skills
- Strong computer skills (MS Office Suite, Adobe, web-based programs)
Preferred Skills:
- Proven experience in agency management (advertising, media, experiential, merchandizing)
- Understanding of B.C. gaming industry
ASSUMPTION: Candidates with experience in the gaming industry or relevant transferable skills may be considered.
💰 Compensation & Benefits
Salary Range: CAD $72,633 - $113,490 per year
Benefits:
- Defined benefit pension plan
- Flexible working model (37.5 hour work week)
- Professional development opportunities (education/certification sponsorship, in-house leadership cohorts, LinkedIn Learning)
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos
Company Size: 501-1,000 employees
Founded: 1985
Company Description:
- BCLC is the Province's gambling and entertainment company, whose funds generated through healthy play go back to B.C.
- BCLC has been delivering exceptional entertainment to British Columbians for 40 years by managing casino, lottery, bingo, and sports betting.
- BCLC has generated $29 billion for the Province of B.C. to support essential services such as healthcare, education, and community programs.
Company Specialties:
- Gambling
- Lottery
- Casinos
- Bingo
- Online
- Responsible Gambling
- Government
- Entertainment
- Sports Betting
- Keno
- eGaming
Company Website: http://www.bclc.com
ASSUMPTION: BCLC is a government agency with a social purpose to generate revenue for the province while promoting responsible gambling and providing entertainment options for British Columbians.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Manager, Trade Marketing
Work Arrangement: Hybrid (3 days/week in office)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Trade Marketing team
- Opportunities to gain experience in different areas of marketing and the gaming industry
- Possibility to transition to a permanent role, depending on performance and organizational needs
ASSUMPTION: This role offers opportunities for professional growth and development within a large organization.
🌍 Location & Work Environment
Office Type: Hybrid (Vancouver office 3 days/week)
Office Location(s): 2940 Virtual Way, Vancouver, BC V5M 0A6, CA
Geographic Context:
- Vancouver is a coastal city in western Canada, known for its mild climate, natural beauty, and cultural diversity
- The cost of living in Vancouver is higher than the national average, with housing being particularly expensive
- Vancouver offers a wide range of recreational activities, including hiking, skiing, and water sports
Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The hybrid work arrangement allows for a balance between working from home and in-office collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Problem-solving skills
- Creativity and innovation
- Communication and interpersonal skills
- Industry knowledge and trends
- Attitude towards work-life integration
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your trade marketing experience and achievements
- Research BCLC and the gaming industry to demonstrate your knowledge and enthusiasm
- Practice common interview questions and prepare questions to ask the interviewer
ATS Keywords: Trade Marketing, Retail Marketing, Consumer Marketing, Creative Development, Project Management, Collaboration, Communication, Analysis, Problem-Solving, Industry Trends, Detail Orientation, Flexibility, Technical Skills
ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences throughout the application and interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- Web-based project management and collaboration tools
- Industry-specific software (e.g., lottery management systems)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect: BCLC values and promotes a respectful work environment where everyone feels valued and appreciated
- Integrity: BCLC expects all employees to act with honesty, transparency, and ethical behavior
- Community: BCLC is committed to giving back to the community and supporting local causes
Work Style:
- Collaborative: BCLC encourages teamwork and cross-functional collaboration
- Innovative: BCLC fosters a culture of creativity and continuous improvement
- Customer-focused: BCLC prioritizes the needs and preferences of its customers and players
Self-Assessment Questions:
- How do you demonstrate respect for your colleagues and partners in a remote work environment?
- How do you balance innovation with the need to maintain integrity in your work?
- How do you ensure that your work supports the broader community and aligns with BCLC's social purpose?
ASSUMPTION: Applicants should consider how their personal values and work style align with BCLC's corporate culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including external partners and internal teams
- Navigating a large organization with complex processes and structures
- Adapting to changes in the gaming industry and regulatory environment
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Trade Marketing Coordinator position in other industries
- However, the gaming industry has unique regulations, customer base, and competitive landscape
- Career progression may differ from other industries, with opportunities to specialize in gaming-specific roles
ASSUMPTION: Applicants should research the gaming industry and consider how their skills and experiences translate to this unique environment.
📝 Sample Projects
- Developing and executing a promotional campaign for a new lottery game launch
- Managing the creative and logistical aspects of a seasonal in-store promotion
- Collaborating with external partners to create co-branded marketing materials
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for this role.
❓ Key Questions to Ask During Interview
- How does this role support BCLC's social purpose and give back to the community?
- What are the biggest challenges facing the Trade Marketing team currently, and how can this role address them?
- How does BCLC foster innovation and creativity within its marketing teams?
- What opportunities are there for professional development and growth within the Trade Marketing team?
- How does BCLC support work-life integration for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and the organization, and help you make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your trade marketing experience and achievements
- Research BCLC and the gaming industry to demonstrate your knowledge and enthusiasm
- Practice common interview questions and prepare questions to ask the interviewer
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
