📌 Core Information
🔹 Job Title: Sr Analyst - Lexus Retention Marketing
🔹 Company: Toyota Motor Corporation
🔹 Location: Plano, Texas
🔹 Job Type: Full-Time
🔹 Category: Automotive
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Improving guest retention through understanding retail sales, service, and parts operations
- Collaborating with various teams to develop strategies enhancing the customer journey
- Leveraging data-driven insights to elevate guest experiences and foster brand loyalty
- Managing budget and leading planning for Lexus Covenant Council Meetings
ASSUMPTION: This role requires a balance of analytical skills, creativity, and strong communication to drive retention marketing initiatives.
📋 Key Responsibilities
✅ Collaborate with LRTM Planners to support the Lexus Engage Program – Fixed Ops
✅ Collaborate with LRTM & LRM Planners to provide educational product content for respective communications
✅ Ideate innovative experimental sales and service initiatives designed to increase retail and brand retention
✅ Leverage data-driven insights and innovative strategies to elevate guest experiences and foster brand loyalty
✅ Manage business partners providing industry data and consumer sentiments, then collaborate with internal analytics teams to develop reporting instruments to track key topics and inform key stakeholders of factors impacting guest experiences
✅ Benchmarking Tools/technologies available to improve dealer operations, investigating industry operational innovations, and researching automotive/non-automotive luxury Industries providing exceptional experiences
✅ Coordinate independently with Lexus HQ departments (including but not limited to Medallia, Connected Technologies, Future of Guest Experience Team, Lexus Area Offices, and Dealerships
✅ Lead planning for Lexus Covenant Council Meetings and action item implementation/follow up
✅ Act as the team lead managing budget
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to achieve retention marketing goals.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 2-5 years of relevant experience
Required Skills:
- Excellent oral and written communication (including A3) skills
- Ability to travel independently, about 30% of the time
- Ability to develop creative solutions with little supervision and establish cross-organizational relationships to effectively gather necessary information to perform role
- Proficiency in Microsoft Office with the ability to create reports, graphs, charts, and project timelines
- Project management experience
Preferred Skills:
- Vendor management experience (preferred)
- Automotive retail or Lexus/Toyota field experience
- Advanced degree
- Digital/eCommerce
ASSUMPTION: While a Bachelor’s degree is required, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a Sr. Analyst role in the Automotive industry in Plano, Texas)
Benefits:
- Professional growth and development programs
- Tuition reimbursement
- Team Member Vehicle Purchase Discount
- Toyota Team Member Lease Vehicle Program
- Comprehensive health care and wellness plans
- Flexible work options
- Toyota 401(k) Savings Plan
- Paid holidays and paid time off
- Referral services
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM (with flexibility based on business needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Automotive, specifically focused on luxury vehicle marketing and retention
Company Size: 201-500 employees (Plano, Texas location)
Founded: 1979 (Toyota Motor Corporation)
Company Description:
- Toyota Racing Development (TRD) is a division of Toyota focused on advancing automotive engineering and maximizing racetrack success
- TRD aims to inspire the hearts and minds of racing fans, Toyota team members, customers, and the driving public
- TRD partners with the finest race teams and drivers who share their passion and fosters an atmosphere of excellence
Company Specialties:
- Automotive engineering
- Motorsports
- Luxury vehicle marketing
Company Website: Toyota Racing Development
ASSUMPTION: TRD is a specialized division of Toyota focused on performance and racing, which may influence the company culture and work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Lexus Guest Experience team and collaborates with various internal teams and external partners
Work Arrangement: On-site, with approximately 30% travel required for Area, dealership, and industry events
Growth Opportunities:
- Potential advancement to management or senior leadership roles within the Lexus Guest Experience team or related departments
- Expansion of responsibilities based on performance and demonstrated skills
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Plano, Texas
Geographic Context:
- Plano, Texas is a suburban city located north of Dallas, offering a mix of urban and suburban living
- The area is known for its high quality of life, excellent schools, and numerous amenities
- Plano is home to several Fortune 500 companies and offers a diverse job market
Work Schedule: Full-time, typically Monday-Friday, with some flexibility based on business needs and project requirements
ASSUMPTION: The work environment at TRD's Plano office is collaborative, innovative, and focused on driving performance and success in the automotive industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the Lexus Guest Experience team
- Final interview with senior leadership
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving abilities and creativity
- Understanding of automotive industry and luxury marketing
- Project management and organizational skills
Application Tips:
- Highlight relevant experience and skills, particularly in data analysis, project management, and creative problem-solving
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions focused on your problem-solving skills, creativity, and ability to work collaboratively
ATS Keywords: Lexus, Retention Marketing, Guest Experience, Data Analysis, Project Management, Automotive Industry, Luxury Marketing, Collaboration, Innovation
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's fit for the position and company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SQL, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for the automotive industry and may evolve based on the organization's needs and technological advancements.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Performance-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment focused on driving performance and innovation?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong customer focus and a passion for elevating guest experiences in the luxury automotive industry?
ASSUMPTION: TRD values candidates who are customer-focused, innovative, collaborative, and performance-driven, with a strong work ethic and a passion for the automotive industry.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing data-driven insights with creative problem-solving
- Working collaboratively with various internal teams and external partners
- Meeting tight deadlines and delivering high-quality work
ASSUMPTION: This role may present challenges related to time management, prioritization, and balancing data-driven insights with creative problem-solving.
📈 Similar Roles Comparison
- This role is unique within Toyota, focusing specifically on Lexus retention marketing and guest experience
- Similar roles in other automotive companies may have a broader focus on marketing or sales, rather than specializing in retention and guest experience
- Career progression in this role may lead to management or senior leadership positions within the Lexus Guest Experience team or related departments
ASSUMPTION: This role is specialized within the automotive industry, focusing on luxury vehicle retention marketing and guest experience.
📝 Sample Projects
- Developing and implementing a new customer retention program to improve Lexus ownership experiences
- Analyzing customer data to identify trends and opportunities for enhancing the Lexus guest experience
- Collaborating with internal teams to create educational content for Lexus owners, focusing on product features and benefits
ASSUMPTION: Sample projects for this role may involve data analysis, creative problem-solving, and cross-functional collaboration to drive retention marketing initiatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall Lexus Guest Experience strategy, and what are the key performance indicators (KPIs) for success?
- What opportunities are there for professional growth and development within this role and the Lexus Guest Experience team?
- How does TRD support work-life balance for its employees?
- What is the company culture like at TRD, and how does it foster innovation and collaboration?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in data analysis, project management, and creative problem-solving
- Prepare for behavioral and situational interview questions focused on your problem-solving skills, creativity, and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
