📌 Core Information
🔹 Job Title: Sr. Analyst - SEO
🔹 Company: The Home Depot
🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090
🔹 Job Type: Full-Time
🔹 Category: Retail, E-commerce
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth and visibility for assigned product categories on homedepot.com
- Analyzing website performance and implementing optimization strategies
- Collaborating with internal business teams, engineering partners, and external vendors
- Staying informed on industry changes and incorporating new strategies into existing processes
ASSUMPTION: This role requires a balance of analytical skills, communication, and collaboration to succeed in a fast-paced, matrixed environment.
📋 Key Responsibilities
✅ Cross-functional partnership: Meet with stakeholders to align on opportunities, risks, and strategic priorities (20%)
✅ Professional development and process improvement: Stay informed on industry changes and incorporate new strategies (10%)
✅ Project planning and implementation: Collaborate with partners to plan, prioritize, and implement SEO optimizations (25%)
✅ Reporting & Measurement: Track performance, measure impact, and provide data-driven insights for improvement (15%)
✅ SEO Strategy and Analysis: Monitor keyword/site performance and conduct research for increased organic traffic (30%)
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and data analysis to drive SEO performance.
🎯 Required Qualifications
Education: High School Diploma or GED
Experience: 3+ years in enterprise-level SEO, preferably in e-commerce
Required Skills:
- SEO and industry-accepted best practices
- Excellent communication and collaboration skills
- Strong analytical skills
- Experience with enterprise-level SEO tools
- Ability to work independently and manage multiple priorities
Preferred Skills:
- Working knowledge of Microsoft Office Suite
- Demonstrated ability to collaborate with cross-functional teams
- Proven track record in SEO advocacy and prioritization
ASSUMPTION: Candidates should have a solid foundation in SEO, strong analytical skills, and the ability to work effectively in a matrixed environment.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for SEO roles with 2-5 years of experience in the retail/e-commerce sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Employee discount on Home Depot products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours/week), typically Monday-Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The salary range is based on industry standards for SEO roles with similar experience levels in the retail/e-commerce sector. Benefits are based on The Home Depot's standard benefits package for full-time employees.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on home improvement and e-commerce
Company Size: 10,001+ employees (Large enterprise)
Founded: 1979, with a rich history in the home improvement retail sector
Company Description:
- World's largest home improvement specialty retailer
- Operates over 2,300 retail stores across North America and internationally
- Committed to providing exceptional customer service and supporting associate development
Company Specialties:
- Retail
- Home improvement
- Customer service
Company Website: careers.homedepot.com
ASSUMPTION: The Home Depot offers a large, established platform for career growth and development in the retail and e-commerce sectors.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: Reports to SEO Manager, with 0 direct reports
Work Arrangement: On-site, with occasional overnight travel (less than 10% of the time)
Growth Opportunities:
- Potential career progression into management or specialized SEO roles
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training resources
ASSUMPTION: This role offers opportunities for career growth and development within The Home Depot's SEO team and broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional work environment
Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090
Geographic Context:
- Atlanta, Georgia, with a vibrant business community and diverse cultural attractions
- Access to public transportation and nearby amenities
- Competitive job market with opportunities for professional growth
Work Schedule: Full-time, typically Monday-Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The work environment is professional and collaborative, with opportunities for growth and development in the Atlanta area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- Technical interview with SEO Manager
- Final interview with SEO Director
Key Assessment Areas:
- SEO knowledge and experience
- Analytical and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with The Home Depot's values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for technical interview questions on SEO best practices and tools
- Research The Home Depot's values and be prepared to discuss how your personal values align
ATS Keywords: SEO, enterprise-level SEO, e-commerce, keyword research, SEO tools, data analysis, collaboration, communication, project planning, reporting, organic growth, content visibility
ASSUMPTION: The application process is competitive, with a focus on assessing candidates' SEO knowledge, skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Enterprise-level SEO tools (e.g., Google Search Console, Deepcrawl, Brightedge, Moz)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
ASSUMPTION: Candidates should have experience with Microsoft Office Suite and enterprise-level SEO tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellent customer service
- Integrity and respect
- Accountability and continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate excellent customer service in your work?
- Can you provide an example of a time when you identified and implemented an SEO optimization strategy that drove organic growth?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with The Home Depot's values and work style, with a focus on customer service, collaboration, and continuous improvement.
⚠️ Potential Challenges
- Working in a fast-paced, matrixed environment with multiple stakeholders
- Keeping up with industry changes and incorporating new strategies into existing processes
- Managing competing priorities and deadlines
- Occasional overnight travel for meetings or events
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position focuses more on enterprise-level SEO and e-commerce
- Industry-specific context: The Home Depot operates in the competitive retail and e-commerce sectors
- Career path comparison: This role offers opportunities for growth and development within The Home Depot's SEO team and broader organization
ASSUMPTION: This role is unique in its focus on enterprise-level SEO and e-commerce within the retail sector, offering opportunities for career growth and development.
📝 Sample Projects
- Conducting a comprehensive keyword analysis and optimization strategy for a high-traffic category
- Collaborating with cross-functional teams to improve site structure and internal linking
- Developing and implementing a content strategy to increase organic traffic and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Sr. Analyst SEO may undertake to drive organic growth and visibility for assigned product categories.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits into the broader organization?
- What are the most significant SEO challenges facing The Home Depot, and how does this role address them?
- How does The Home Depot support the professional development and growth of its SEO team members?
- What are the key priorities for this role in the first 90 days?
- How does The Home Depot measure the success of its SEO efforts, and how will my performance be evaluated?
ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant SEO experience and achievements
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for technical interview questions on SEO best practices and tools
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
