📌 Core Information
🔹 Job Title: Sr. Art Director – Brand Film & Video Group
🔹 Company: ServiceNow
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Creative & Design
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 12+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and executing compelling stories for customer campaigns and internal videos
- Collaborating with cross-functional teams to ensure cohesive messaging aligned with brand strategy
- Overseeing multiple campaigns and projects simultaneously while maintaining high quality
- Staying ahead of marketing trends and leveraging AI tools to enhance storytelling and workflows
- Training and mentoring junior creatives on best practices and brand guidelines
ASSUMPTION: This role requires a highly creative and strategic thinker with a strong background in video and content creation, as well as experience in AI integration.
📋 Key Responsibilities
✅ Conceptualize, design, and execute compelling stories for customer campaigns and internal videos
✅ Collaborate with cross-functional teams to create cohesive messaging that aligns with ServiceNow’s brand strategy and voice
✅ Oversee multiple campaigns and projects simultaneously, ensuring deadlines are met without compromising quality
✅ Act as a strategic partner to stakeholders, offering innovative solutions to meet campaign objectives
✅ Stay ahead of the curve by leveraging cutting-edge AI tools to streamline workflows, optimize content creation, and enhance storytelling
✅ Uphold and evolve the ServiceNow brand voice, ensuring consistency across all touchpoints
✅ Train and mentor junior writers and creatives on best practices and brand guidelines
✅ Monitor and analyze campaign performance to refine and optimize based on data-driven insights
✅ Share learnings and recommendations to inform future projects and drive continuous improvement
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)
Experience: 12+ years of professional design experience, ideally at a top creative agency or in-house for a global brand
Required Skills:
- Proven expertise in video and content creation
- Strong portfolio showcasing elite-level creative work across campaigns, programs, and persona-based initiatives
- Exceptional attention to detail and commitment to delivering best-in-class work
- Passion for innovation, creativity, and staying ahead of design trends
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
Preferred Skills:
- Experience working with AI-powered tools to enhance storytelling and workflows
- Background in brand strategy and development
ASSUMPTION: Candidates with a diverse background and unique experiences are encouraged to apply, as they enrich the team and bring fresh perspectives.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Sr. Art Director role with 12+ years of experience in Austin, TX)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee resource groups and diversity, equity, and inclusion initiatives
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ServiceNow operates in the software development industry, focusing on enterprise cloud, service management, and digitizing workflows
Company Size: ServiceNow is a large company with 10,001+ employees, offering a diverse and dynamic work environment
Founded: ServiceNow was founded in 2004 and has since grown into a global market leader
Company Description:
- ServiceNow makes the world work better for everyone by digitizing and unifying organizations
- The company's cloud-based platform and solutions help employees and customers be more connected, innovative, and agile
- ServiceNow works with 85% of the Fortune 500 companies and has over 8,100 customers worldwide
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- And digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's large size and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring extensive experience and expertise in art direction and brand storytelling
Reporting Structure: The Sr. Art Director will report to the Creative Director of the Brand Film & Video Group and collaborate with various cross-functional teams
Work Arrangement: This role is open to remote work, with the option to work from the Austin, Texas office or other ServiceNow locations
Growth Opportunities:
- Potential to advance to a Creative Director or similar leadership role
- Chance to mentor junior creatives and contribute to their professional development
- Opportunity to work on high-impact projects and campaigns for global brands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: ServiceNow's Austin office is a modern, collaborative workspace with on-site amenities and a flexible work environment
Office Location(s): 201 West 5th Street, 11th Floor, Austin, Texas 78701, United States
Geographic Context:
- Austin is a vibrant, tech-focused city with a high quality of life and a thriving arts and culture scene
- The city offers a diverse range of neighborhoods and housing options, as well as numerous outdoor activities and recreational opportunities
- Austin has a humid subtropical climate, with mild winters and hot summers
Work Schedule: The work schedule for this role is flexible, with the option to work remotely or on-site in the Austin office
ASSUMPTION: Austin's dynamic tech industry and high quality of life make it an attractive location for professionals in the creative and design fields.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Portfolio review and creative challenge
- Final on-site or virtual interview with the creative team
Key Assessment Areas:
- Creativity and innovation in art direction and storytelling
- Collaboration and communication skills
- Understanding of ServiceNow's brand and industry trends
- Problem-solving and adaptability
Application Tips:
- Tailor your portfolio to showcase your strongest work related to brand storytelling and video content creation
- Highlight your experience with AI integration and your ability to leverage AI tools to enhance storytelling and workflows
- Prepare examples of how you've successfully collaborated with cross-functional teams to create cohesive messaging and campaigns
- Demonstrate your understanding of ServiceNow's brand and industry trends in your cover letter
ATS Keywords: Art Direction, Brand Storytelling, Video Content Creation, AI Integration, Campaign Management, Cross-Functional Teams, Creative Development, Mentoring, Data Analysis, Attention to Detail, Innovation, Creativity, Content Creation, Project Management, Communication
ASSUMPTION: ServiceNow's application process is designed to assess candidates' creativity, collaboration skills, and understanding of the company's brand and industry trends.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Video editing software (Premiere Pro, Final Cut Pro, etc.)
- AI-powered tools for content creation and workflow optimization (e.g., Runway ML, Adobe's AI-powered features)
ASSUMPTION: Familiarity with industry-standard creative tools and AI-powered tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovation
- Trust
- Integrity
- Performance
- One Team
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you embody ServiceNow's company values in your daily work?
- Describe a time when you had to collaborate with multiple teams to create cohesive messaging and campaigns. How did you ensure the final product aligned with the brand strategy?
- How do you stay up-to-date with industry trends and incorporate them into your creative work?
ASSUMPTION: ServiceNow values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously while maintaining high quality
- Balancing creative freedom with adherence to brand guidelines and stakeholder expectations
- Keeping up with the latest AI tools and trends in the industry
- Adapting to a dynamic work environment and changing priorities
ASSUMPTION: These challenges require strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other art director positions in its focus on brand storytelling and video content creation for a global technology company
- ServiceNow's large size and global presence offer unique opportunities for career growth and exposure to diverse projects and industries
- Compared to other senior-level creative roles, this position requires a strong background in video and content creation, as well as experience in AI integration
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, with the potential for significant career growth and impact within the organization.
📝 Sample Projects
- Developing a comprehensive brand style guide for a global technology company
- Conceptualizing and executing a video campaign to launch a new product or service
- Creating a series of animated explainer videos to educate customers on the benefits of a company's AI-powered platform
ASSUMPTION: These sample projects demonstrate the range of creative and strategic challenges faced by the Sr. Art Director in this role.
❓ Key Questions to Ask During Interview
- Can you describe the creative vision for the Brand Film & Video Group and how this role contributes to its success?
- How does the creative team collaborate with other departments, such as marketing and product, to ensure cohesive messaging and campaigns?
- What opportunities are there for professional development and growth within the creative team and the organization as a whole?
- How does ServiceNow support work-life balance and employee well-being?
- Can you provide examples of how the company has adapted to changing market trends and customer needs in the past, and how this role might contribute to that process in the future?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your portfolio to showcase your strongest work related to brand storytelling and video content creation
- Highlight your experience with AI integration and your ability to leverage AI tools to enhance storytelling and workflows in your cover letter
- Prepare examples of how you've successfully collaborated with cross-functional teams to create cohesive messaging and campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
