📌 Core Information
🔹 Job Title: Senior Associate Brand Manager, Specialty Brands
🔹 Company: Campbell's
🔹 Location: USA - NJ - Camden
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the day-to-day execution of the annual operating plan for the Specialty Portfolio.
- Leading cross-functional teams to ensure alignment and accountability for key deliverables.
- Owning the brand inputs for Integrated Business Planning and the end-to-end execution of the 3Y Innovation Pipeline.
- Influencing brand strategy by providing critical insights and recommendations on sources of growth and areas of risk.
ASSUMPTION: This role requires a strong understanding of brand management, strategic marketing, and project management, with a focus on driving results and collaborating with cross-functional teams.
📋 Key Responsibilities
✅ Lead cross-functional teams to ensure all partners are aligned to the annual operating plan and drive accountability to key deliverables.
✅ Own the brand inputs for Integrated Business Planning, ensuring a strong handle on category performance, competitive landscape, distribution changes, and the impact of AC&S spend on velocity.
✅ Own the end-to-end execution of the 3Y Innovation Pipeline, working with Sales Strategy to drive successful in-market execution and ensuring projects deliver on brand strategic objectives and build strong in-market launch support plans.
✅ Influence brand strategy by providing critical insights and recommendations on sources of growth and areas of risk.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, presentation, and negotiation skills to work effectively with internal stakeholders and external agencies.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or related field (MBA strongly preferred)
Experience: 3 years of proven experience in brand management, strategic marketing, and project management; relevant industry experience, preferably in food and/or consumer goods, is strongly preferred
Required Skills:
- Strong communication, presentation, and negotiation skills to inform, influence, and collaborate with cross-functional internal stakeholders across multiple leadership levels and external agencies
- Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic, ever-changing working environment
- Excellent analytical skills and business/financial acumen
- Results-oriented mindset with a track record of achieving or exceeding strategic business goals
- Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment
Preferred Skills:
- Large brand experience with a large CPG organization
- Food experience
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the consumer goods industry and experience working with cross-functional teams to drive brand success.
💰 Compensation & Benefits
Salary Range: $115,300 - $165,700 (target base salary range for this full-time, salaried position)
Benefits:
- Medical
- Dental
- Short and Long-Term Disability
- AD&D
- Life Insurance
- 401(k)
- Unlimited Sick Time
- Paid Time Off
- Holiday Pay
- Fitness Center Access
- On-Site Day Care
- Company Store
- Employee Resource Groups
Working Hours: 40 hours per week, with flexibility for overtime as needed
ASSUMPTION: The salary range provided is a target range and may vary based on work location, experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Campbell's operates in the consumer goods industry, specifically in the food and beverage manufacturing sector. The company is known for its iconic brands, including Campbell's, Pace, Prego, and Pepperidge Farm.
Company Size: Campbell's is a large company with over 10,000 employees globally. This size allows for diverse career opportunities and a robust infrastructure to support employee growth and development.
Founded: Campbell's was founded in 1869 and has a rich history of innovation and growth in the consumer goods industry.
Company Description:
- Campbell's is a leading manufacturer of high-quality food and beverage products, with a portfolio of iconic brands that span across multiple categories.
- The company is committed to delivering great-tasting, nutritious, and affordable food and beverages to consumers worldwide.
- Campbell's fosters a culture of belonging where people come first, and employees are encouraged to live the company's values and show great care for the communities they call home.
Company Specialties:
- Consumer Packaged Goods
- Food & Beverage
- CPG
- Food Production
- Foodservice
- and Snacks
Company Website: https://www.thecampbellscompany.com/
ASSUMPTION: Campbell's is a well-established company with a strong brand portfolio and a commitment to delivering high-quality products to consumers. The company's size and history provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is a senior associate level position, which typically requires 2-5 years of relevant experience in brand management, strategic marketing, and project management.
Reporting Structure: The Senior Associate Brand Manager reports directly to the Brand Manager, Specialty Portfolio and works alongside the Meals & Sauces Brand Team, including Prego and Pace, as well as cross-functional teams consisting of Sales, Supply Chain, Finance, R&D, and Integrated Marketing.
Work Arrangement: This is an on-site position, with the expectation that the employee will work from the company's headquarters in Camden, NJ.
Growth Opportunities:
- As a senior associate role, this position provides opportunities for career advancement within the brand management function or other areas of the business.
- The company's large brand portfolio and diverse product categories offer opportunities for employees to gain experience working on multiple brands and categories.
- Campbell's fosters a culture of internal mobility, providing employees with opportunities to explore different roles and functions within the organization.
ASSUMPTION: This role offers opportunities for career growth and development within the brand management function and the broader organization. Campbell's commitment to internal mobility and employee development provides employees with the opportunity to explore different roles and functions within the company.
🌍 Location & Work Environment
Office Type: Campbell's headquarters is a modern, professional office environment with on-site amenities, including a fitness center, day care, and a company store.
Office Location(s): One Campbell Place, Camden, NJ 08103, US
Geographic Context:
- Camden, NJ, is located in the Greater Philadelphia metropolitan area, offering easy access to major cities and cultural attractions.
- The area is known for its diverse communities, rich history, and vibrant arts and entertainment scene.
- Camden is also home to several Fortune 500 companies and offers a robust job market with opportunities for career growth and development.
Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. However, the role may require occasional overtime or weekend work to meet project deadlines or support business needs.
ASSUMPTION: The work environment at Campbell's headquarters is professional and supportive, with on-site amenities designed to enhance employee productivity and well-being. The location in Camden, NJ, offers easy access to major cities and cultural attractions, providing employees with a wide range of housing, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth behavioral and situational interviews with the hiring manager and cross-functional team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Brand management and strategic marketing skills
- Project management and execution skills
- Communication, presentation, and negotiation skills
- Analytical skills and business acumen
- Results-oriented mindset and ability to thrive in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management, strategic marketing, and project management experience.
- Demonstrate your ability to work effectively with cross-functional teams and drive results in a dynamic, ever-changing working environment.
- Showcase your strong communication, presentation, and negotiation skills by providing specific examples of how you've influenced internal stakeholders and external agencies to achieve brand success.
ATS Keywords: Brand Management, Strategic Marketing, Project Management, Cross-Functional Teams, Communication, Presentation, Negotiation, Analytical Skills, Business Acumen, Results-Oriented, Fast-Paced Environment
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' brand management, strategic marketing, and project management skills, as well as their ability to work effectively with cross-functional teams in a fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
ASSUMPTION: The tools and technologies required for this role are standard for brand management and marketing professionals. The specific tools used may vary depending on the company's preferred platforms and the employee's individual needs.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Win with Character
- Deliver Great-Tasting, Nutritious, and Affordable Food and Beverages
- Foster a Culture of Belonging
- Show Great Care for Our Communities
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Results-driven and focused on achieving strategic business goals
- Data-informed and analytical
Self-Assessment Questions:
- Do you have a strong understanding of brand management, strategic marketing, and project management, with a proven track record of driving results in a fast-paced environment?
- Are you comfortable working with cross-functional teams and influencing internal stakeholders and external agencies to achieve brand success?
- Do you thrive in a dynamic, ever-changing working environment and have the ability to prioritize and execute tasks within tight timeframes and deadlines?
ASSUMPTION: Campbell's values a culture of belonging, where employees are encouraged to live the company's values and show great care for the communities they call home. The work style at Campbell's is collaborative, cross-functional, and focused on driving results in a fast-paced environment. Candidates who are comfortable working in this type of environment and have a strong understanding of brand management, strategic marketing, and project management are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple brands within the Specialty Portfolio may require prioritization and time management skills to ensure that each brand receives the attention it deserves.
- Working with cross-functional teams and external agencies may present challenges in terms of communication, collaboration, and influencing stakeholders to achieve brand success.
- The fast-paced and dynamic nature of the role may require employees to adapt quickly to changes in priorities, deadlines, and market conditions.
- The on-site work arrangement may require employees to commute to the company's headquarters in Camden, NJ, which may present challenges in terms of transportation, housing, and work-life balance.
ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents several challenges that candidates should be prepared to address. Successful candidates will have strong communication, collaboration, and influencing skills, as well as the ability to adapt quickly to changes in priorities, deadlines, and market conditions.
📈 Similar Roles Comparison
- This role is similar to other senior associate brand manager positions in the consumer goods industry, with a focus on driving brand success through strategic marketing, project management, and cross-functional collaboration.
- However, this role is unique in its focus on the Specialty Portfolio, which includes iconic brands such as Campbell's SpaghettiOs, Chunky Chili, Swanson Chicken, Campbell's Gravy, and Campbell's Beans.
- Career paths for this role may include progression to brand manager, senior brand manager, or other leadership positions within the brand management function or other areas of the business.
ASSUMPTION: While this role shares similarities with other senior associate brand manager positions in the consumer goods industry, its focus on the Specialty Portfolio and the unique challenges and opportunities presented by this portfolio set it apart from other roles. Candidates who are interested in this role should have a strong understanding of the consumer goods industry and experience working with cross-functional teams to drive brand success.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch within the Specialty Portfolio
- Conducting a competitive landscape analysis and developing recommendations to improve market share for an existing brand
- Managing the end-to-end execution of a 3Y Innovation Pipeline project, including project vetting, in-market launch support planning, and post-launch performance analysis
ASSUMPTION: These sample projects are designed to provide candidates with an understanding of the types of initiatives they may be responsible for as a Senior Associate Brand Manager within the Specialty Portfolio. Successful candidates will have experience working on similar projects and be able to demonstrate their ability to drive results and achieve brand success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Meals & Sauces Brand Team and the cross-functional teams that the Senior Associate Brand Manager will be working with?
- How does Campbell's support the growth and development of employees in brand management roles, and what opportunities are there for career progression within the function or other areas of the business?
- What are the key priorities for the Specialty Portfolio in the coming year, and how does the Senior Associate Brand Manager role contribute to achieving these priorities?
- How does Campbell's approach diversity, equity, and inclusion, and what initiatives are in place to foster a culture of belonging for employees from all backgrounds?
- What are the most challenging aspects of working in the Specialty Portfolio, and how does Campbell's support employees in overcoming these challenges?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. Successful candidates will be able to ask insightful and relevant questions that demonstrate their interest in the role and their understanding of the brand management function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://campbellsoup.wd5.myworkdayjobs.com/ExternalCareers_GlobalSite/job/USA---NJ---Camden/Sr-Associate-Brand-Manager--Specialty-Brands_Req-59171
- Tailor your resume and cover letter to highlight your relevant brand management, strategic marketing, and project management experience, as well as your ability to work effectively with cross-functional teams in a fast-paced environment.
- Prepare for behavioral and situational interview questions that assess your communication, presentation, and negotiation skills, as well as your analytical skills and business acumen.
- Research Campbell's and the consumer goods industry to demonstrate your understanding of the company and the market.
- Follow up with the hiring manager or talent acquisition team one week after your final interview to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
