Sr. Associate - Paid Social Specialist & Ads Operations

🔹 Job Title: Sr. Associate - Paid Social Specialist & Ads Operations
🔹 Company: Only Much Louder
🔹 Location: Mumbai, Maharashtra, India
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

- Hands-on execution of Meta (Facebook and Instagram) ad campaigns, including setup, optimization, and daily monitoring.
- Balancing analytical thinking with operational precision to optimize campaign performance.
- Understanding of paid social trends, creative nuances, and algorithm shifts.
- Collaborating with cross-functional teams to integrate performance insights into media plans.
- Ensuring ad creatives meet brand guidelines and platform policies.

📋 Key Responsibilities

✅ Campaign Setup & Optimization:
- Set up campaigns in Meta / Google Ads Manager, ensuring alignment with campaign objectives.
- Monitor live campaigns closely, tracking key metrics (e.g., CPC, CTR, ROAS) and making real-time optimizations.
- Evaluate creative performance by comparing variations and supporting A/B testing efforts.

✅ Performance Tracking & Reporting:
- Track performance against KPIs, highlighting risks or underperforming areas and offering optimization opportunities.
- Translate complex performance data into actionable insights and clear, visually engaging reports for internal teams and clients.

✅ Budget Management & Troubleshooting:
- Manage daily pacing and spend to ensure budgets are effectively utilized across campaigns.
- Proactively identify and troubleshoot issues related to campaign performance, platform bugs, or creative disapprovals.

🎯 Required Qualifications

Education:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.

Experience:
- 3-5 years of experience running Meta (Facebook and Instagram) ad campaigns with proven success.
- Strong understanding of campaign objectives like reach, traffic, engagement, conversions, and ROAS, and how to optimize for each.

Required Skills:
- Proven experience with Meta Pixel, CAPI (Conversions API), and event tracking integrations.
- Experience working with first-party and third-party audience segments.
- Detail-oriented with a passion for performance tracking and operational excellence.
- Comfortable using data to drive decisions, with working knowledge of Excel/Google Sheets for campaign analysis.
- Collaborative mindset and ability to work closely with creatives, copywriters, and strategists.

💼 Preferred Qualifications

Preferred Skills:
- Familiarity with Google Ads Manager and other ad platforms.
- Experience with A/B testing tools and strategies.
- Knowledge of SQL or other database querying languages.

💡 Applicant Insights

Company Context

Industry: Entertainment Providers
Company Size: 201-500 employees
Founded: 2001
Company Description: Only Much Louder is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creators community. They have built India’s independent music and comedy scene from the ground-up and have a strong footprint in over 22 countries.
Company Specialties: Digital Marketing, Digital Strategy, Artist Management, Creator Management, Content Production, Video Production, Branded Content, Advertising, and OTT Fiction and Non-Fiction Development & Production.

Role Analysis

Career Level: Mid-level
Reporting Structure: This role reports directly to the Ads Operations Manager or a similar role within the company's advertising or marketing department.
Work Arrangement: On-site, full-time position based in Mumbai, Maharashtra, India.
Growth Opportunities: This role offers opportunities to grow within the advertising and marketing department, potentially moving into senior roles or management positions as the company expands its digital advertising capabilities.

🌍 Location & Work Environment

Office Type: On-site, with a creative and collaborative work environment.
Office Location: Mumbai, Maharashtra, India
Geographic Context: Mumbai is the capital city of the Indian state of Maharashtra and is the financial capital of India. It is known for its diverse culture, vibrant entertainment industry, and bustling business environment.
Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. However, the role may require occasional work on weekends or evenings to manage campaign performance and troubleshoot issues.

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