📌 Core Information
🔹 Job Title: Sr. B2B Content Marketing Manager
🔹 Company: Niche
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Planning and producing expert content for K–12 and higher education professionals
- Collaborating with cross-functional teams to create engaging and impactful content
- Optimizing content for SEO and other engagement metrics
- Managing content calendars and freelancers
ASSUMPTION: This role requires a strong background in B2B content marketing, preferably within SaaS or edtech, and a deep understanding of the education sector.
📋 Key Responsibilities
✅ Plan and produce high-quality, conversion-focused content (articles, videos, landing pages) that aligns with Niche’s brand and drives measurable outcomes
✅ Collaborate with Creative, Product, and Marketing partners to bring content to life
✅ Repurpose long-form content into short-form assets for social, email, webinars, and more
✅ Optimize content for discoverability and engagement with SEO, Web, and Creative teams
✅ Partner with Product, Sales, Creative, and Marketing to craft messaging and content that supports campaigns
✅ Lead video and webinar projects, bringing experience and enthusiasm for being in front of the camera
✅ Explore new storytelling formats and ideas to keep content fresh, engaging, and differentiated
✅ Analyze performance metrics to evaluate content effectiveness and inform future strategy
✅ Develop a deep understanding of Niche’s products, value, and the broader education landscape to create informed, impactful content
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration. Strong project management skills are essential to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 7+ years of experience creating and executing content strategies in B2B environments, ideally within SaaS or edtech
Required Skills:
- Exceptional writing and storytelling abilities
- Proven experience in B2B content marketing, with a strong portfolio of writing samples
- Familiarity with the education sector, especially K–12 and/or higher ed
- SEO knowledge and a data-informed mindset
- Strong project management skills and the ability to manage content calendars and freelancers
- Collaborative spirit and experience working with cross-functional teams
Preferred Skills:
- Video production and hosting experience
- Experience with content management systems (CMS) and project management tools (e.g., Asana, WordPress)
- Fluency in additional languages
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $92,000 - $115,000 per year, commensurate with experience and skills
Benefits:
- 100% paid employee health plan, including vision and dental and supplemental coverage
- Flexible Paid Time Off Policy
- Stipend to build a home office
- Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
- Meaningful 401(k) with employer match
- Annual Bonus and Stock Option Program
Working Hours: Full-time, with a flexible work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a senior-level B2B content marketing role in the United States. The total rewards philosophy at Niche is centered around creating a comprehensive and competitive package that includes performance-based compensation, best-in-class benefits, and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Niche operates in the technology, information, and internet industry, focusing on education, college admissions, and enrollment marketing
Company Size: Niche is a mid-sized company with 201-500 employees, providing ample opportunities for growth and collaboration
Founded: Niche was founded in 2002 and has since grown to become a trusted partner for over 3,000 schools and colleges
Company Description:
- Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes
- The company believes it shouldn’t be hard to find where you belong, so it’s their mission to make it easy, transparent, and free
- Niche is used by over 70 million people annually and is the trusted partner to over 3,000 schools and colleges
- The company’s nationally recognized Niche Direct Admissions® program is revolutionizing the college admissions process
Company Specialties:
- Education
- College admissions
- Enrollment marketing
- Direct Admissions
- Admissions and Enrollment
- Real estate
- Higher education
- College and university ratings
- Scholarships
- K-12 and high school
- Places to live
- Neighborhoods
- Cities
- Towns
Company Website: https://www.niche.com/
ASSUMPTION: Niche is a well-established company with a strong reputation in the education sector. Its mission and values are centered around empowering informed decision-making and improving the education journey for all.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead content strategy and creation for Niche’s B2B audience
Reporting Structure: The Senior B2B Content Marketing Manager will report directly to the Head of Content Strategy
Work Arrangement: This role is remote-friendly, with the option to work from home or in Niche’s Pittsburgh office
Growth Opportunities:
- Potential to advance to a leadership role within the content team or expand into other areas of the business
- Chance to make a significant impact on Niche’s brand and growth by creating engaging, high-quality content
- Opportunity to work with a diverse range of stakeholders, including schools, colleges, and internal teams
ASSUMPTION: This role offers a unique blend of strategic planning, content creation, and cross-functional collaboration. Strong candidates will have a proven track record in B2B content marketing and a deep understanding of the education sector.
🌍 Location & Work Environment
Office Type: Niche has a physical office in Pittsburgh, PA, but this role can be performed remotely
Office Location(s): 2840 Liberty Avenue, Suite 202, Pittsburgh, PA 15222, US
Geographic Context:
- Niche is headquartered in Pittsburgh, PA, with a remote-friendly work culture
- The company serves a national audience of K–12 and higher education professionals
- Niche’s remote work policy allows employees to choose to work remotely, in the Pittsburgh office, or a combination of both
Work Schedule: Full-time, with a flexible work arrangement that accommodates remote work
ASSUMPTION: Niche’s remote-friendly work environment offers employees the flexibility to balance work and personal responsibilities, while still maintaining a strong connection to the company and its mission.
💼 Interview & Application Insights
Typical Process:
- Phone screen with a Talent Acquisition Partner (30 minutes)
- Video interview with the Hiring Manager (45 minutes)
- Team interview (45 minutes)
- Submission of a portfolio of relevant writing and/or media samples
- Leadership interview (30 minutes)
- Quick Hiring Manager reconnect (15 minutes)
Key Assessment Areas:
- Writing and storytelling abilities
- Understanding of the education sector and Niche’s products
- Collaboration and project management skills
- Strategic thinking and content planning
- Adaptability and comfort with new formats and tools
Application Tips:
- Tailor your resume and cover letter to highlight your B2B content marketing experience and relevant skills
- Prepare a portfolio of writing samples that demonstrate your ability to create engaging, informative content for a professional audience
- Be ready to discuss your understanding of the education sector and Niche’s products and services
- Demonstrate your ability to work collaboratively with cross-functional teams and manage content projects
- Showcase your strategic thinking and content planning skills, and be prepared to discuss your ideas for engaging K–12 and higher education professionals
ATS Keywords: B2B content marketing, B2B content strategy, B2B writing, SEO, education sector, K–12, higher ed, cross-functional collaboration, project management
ASSUMPTION: Niche’s interview process is designed to be comprehensive and transparent, allowing candidates to learn about the company and its culture while also assessing their fit for the role.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress
- Project management tools like Asana
- SEO tools and platforms
- Video production and hosting tools
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for content marketing professionals. Familiarity with these tools is essential for success in this position.
👔 Cultural Fit Considerations
Company Values:
- Empower informed decision-making
- Improve the education journey for all
- Be transparent and honest
- Work collaboratively and inclusively
- Embrace continuous learning and improvement
Work Style:
- Niche values a flexible, remote-friendly work environment
- The company encourages employees to choose to work remotely, in the Pittsburgh office, or a combination of both
- Niche fosters a collaborative and inclusive work culture, with a strong emphasis on cross-functional teamwork
- The company values transparency, honesty, and continuous learning and improvement
Self-Assessment Questions:
- Do you align with Niche’s mission to empower informed decision-making and improve the education journey for all?
- Are you comfortable working in a remote or hybrid work environment, and collaborating effectively with cross-functional teams?
- Do you embrace continuous learning and improvement, and value transparency and honesty in your work?
ASSUMPTION: Niche’s company values and work style are centered around empowering informed decision-making, improving the education journey for all, and fostering a collaborative and inclusive work culture.
⚠️ Potential Challenges
- The role may require managing multiple content projects simultaneously, with tight deadlines and competing priorities
- Working with a diverse range of stakeholders, including schools, colleges, and internal teams, may present unique communication and collaboration challenges
- The education sector is constantly evolving, requiring the Senior B2B Content Marketing Manager to stay up-to-date with industry trends and best practices
- The role may involve occasional travel for industry events, conferences, or client meetings
ASSUMPTION: The Senior B2B Content Marketing Manager must be able to balance multiple priorities, adapt to changing circumstances, and effectively communicate and collaborate with a wide range of stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Senior B2B Content Marketing Manager or Senior Content Strategist in other industries, but with a focus on the education sector
- Unlike other industries, the education sector has unique pain points, trends, and regulations that impact content strategy and creation
- Career paths for this role may include advancing to a leadership position within the content team or expanding into other areas of the business, such as product marketing or communications
ASSUMPTION: While this role shares similarities with other senior-level content marketing positions, its focus on the education sector and Niche’s unique mission set it apart.
📝 Sample Projects
- Developing a comprehensive content strategy for Niche’s B2B audience, including blog articles, white papers, e-books, videos, and landing pages
- Creating a series of engaging, informative videos that showcase Niche’s products and services to K–12 and higher education professionals
- Repurposing long-form content into short-form assets for social media, email marketing, and webinars
- Collaborating with cross-functional teams to create messaging and content that supports Niche’s campaigns and reinforces its distinct value
ASSUMPTION: The Senior B2B Content Marketing Manager will have the opportunity to work on a wide range of projects, from strategic planning and content creation to cross-functional collaboration and campaign support.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the content team and across Niche?
- How does Niche support the professional development and growth of its content marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Niche measure the success of its content marketing efforts, and what metrics are most important for this role?
- What are the biggest challenges facing the education sector, and how does Niche plan to address them through its content marketing strategy?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to Niche’s mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B content marketing experience and relevant skills
- Prepare a portfolio of writing samples that demonstrate your ability to create engaging, informative content for a professional audience
- Be ready to discuss your understanding of the education sector and Niche’s products and services
- Demonstrate your ability to work collaboratively with cross-functional teams and manage content projects
- Showcase your strategic thinking and content planning skills, and be prepared to discuss your ideas for engaging K–12 and higher education professionals
- Follow up with Niche’s talent and hiring teams one week after submitting your application, if you haven’t heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
