W

Sr. Brand Communication Manager

WEX
Full-time
On-site
United States
🎨 Brand & Creative Marketing
πŸ“Œ Core Information

- Job Title: Sr. Brand Communication Manager
- Company: WEX
- Location: United States (Global Headquarters)
- Job Type: Full-Time
- Category: Marketing & Communications
- Date Posted: June 20, 2025
- Experience Level: 8-10 years
- Remote Status: On-site (US - Remote)

πŸš€ Job Overview

Key aspects of this role include:
- Developing and executing WEX’s corporate content strategy
- Creating brand messaging and content for various platforms
- Collaborating with cross-functional teams and stakeholders
- Optimizing content for SEO and maximizing visibility
- Leveraging AI to scale content development

ASSUMPTION: This role requires a strong understanding of content marketing principles and SEO, as well as excellent writing and editing skills. The ideal candidate will be a creative storyteller with a passion for representing the brand and its values.

πŸ“‹ Key Responsibilities

- Brand Messaging: Develop messaging and content for key brand storylines and apply them to core internal and external resources, assessing performance and updating regularly.
- Content Development: Concept, strategize, write, and/or edit copy and collaborate with various stakeholders to execute high-visibility deliverables across a range of mediums.
- Corporate Thought Leadership Content Development: Collaborate with marketing leadership and subject matter experts to identify key themes, topics, and target audiences for corporate-level thought leadership content.
- Brand Voice and Guidelines: Act as a steward for WEX’s brand voice across the company by maintaining, contributing to, and refining brand guidelines and generative AI tools to scale consistent brand voice and effective copy.

ASSUMPTION: This role involves working with various stakeholders and requires strong project management skills to coordinate content development processes and manage multiple projects simultaneously.

🎯 Required Qualifications

- Education: Bachelor’s degree in Business, marketing, or a related field
- Experience: Minimum 8-10 years of experience in creating brand messaging and content development
- Required Skills:
- Excellent writing and editing skills
- Strong organization and project management skills
- Ability to coordinate content development processes and collaborate with cross-functional teams
- Strong self-motivation and adaptability
- Excellent interpersonal and communication skills
- Strong understanding of SEO principles and experience in conducting keyword research
- Ability to learn quickly and work under pressure

Preferred Qualifications:
- Experience in brand voice stewardship
- Demonstrated ability to craft compelling brand messaging frameworks and apply them across diverse internal and external platforms
- Proven experience in developing and executing comprehensive content strategies aligned with brand values and business objectives

ASSUMPTION: While not explicitly stated, proficiency in using AI tools for content creation and optimization is likely to be beneficial in this role.

πŸ’° Compensation & Benefits

- Salary Range: $105,000.00 - $140,000.00 (USD) per year
- Benefits: Health Insurance, Dental Insurance, Vision Insurance, Retirement Savings Plan, Paid Time Off, Health Savings Account, Flexible Spending Accounts, Life Insurance, Disability Insurance, Tuition Reimbursement, and more

ASSUMPTION: The provided salary range is an estimate based on the job title, experience level, and location. Actual pay rates may vary based on individual qualifications and proficiency for the role.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Software Development
- Company Size: 5,001-10,000 employees
- Founded: 1983
- Company Description: WEX (NYSE: WEX) is the global commerce platform that simplifies the business of running a business. WEX has created a powerful ecosystem that offers seamlessly embedded, personalized solutions for its customers around the world. Through its rich data and specialized expertise in simplifying benefits, reimagining mobility, and paying and getting paid, WEX aims to make it easy for companies to overcome complexity and reach their full potential.
- Company Specialties: Fleet payments, Healthcare payments, Travel payments, Virtual payments, Corporate payment solutions, Financial technology, Benefits, Mobility, and Pay and Get Paid

πŸ“Š Role Analysis

- Career Level: Mid-Senior level role with potential for growth within the marketing department
- Reporting Structure: This role reports directly to the leader of the Brand team
- Work Arrangement: On-site, with the option for remote work (US - Remote)
- Growth Opportunities: Potential career growth opportunities may include advancing to a leadership role within the marketing department or exploring other marketing roles within the company

🌍 Location & Work Environment

- Office Type: Global Headquarters in Portland, Maine, with additional offices worldwide
- Office Location(s): 1 Hancock Street, Portland, Maine 04101, US (Global Headquarters)
- Geographic Context: Portland, Maine, is a mid-sized city with a vibrant business community and a relatively low cost of living compared to other major US cities
- Work Schedule: Full-time, with a standard workweek of 40 hours

πŸ’Ό Interview & Application Insights

- Typical Process: Online application, phone or video screen, in-person interviews with hiring manager and team members, final interview with the leader of the Brand team
- Key Assessment Areas: Writing and editing skills, project management abilities, understanding of SEO principles, cultural fit, and alignment with WEX’s brand values
- Application Tips: Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on brand messaging, content development, and SEO. Include specific examples of your work and how it aligns with the responsibilities of this role. Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement.

πŸ› οΈ Tools & Technologies

- AI-assisted content creation and optimization tools
- SEO tools for keyword research and analysis
- Project management software for coordinating content development processes
- Collaboration tools for working with cross-functional teams and stakeholders

πŸ‘” Cultural Fit Considerations

- Company Values: Simplifying the business of running a business, global commerce platform, personalized solutions, rich data, specialized expertise, overcoming complexity, reaching full potential
- Work Style: Collaborative, innovative, data-driven, customer-focused, results-oriented
- Self-Assessment Questions:
- How do you align with WEX’s mission to simplify the business of running a business?
- How do you ensure consistent brand voice and messaging across various platforms?
- How do you prioritize and manage multiple projects simultaneously while working with cross-functional teams?

⚠️ Potential Challenges

- Balancing the demands of various stakeholders and ensuring consistent brand messaging across multiple platforms
- Keeping up with the latest trends and best practices in content marketing and SEO
- Managing multiple projects and deadlines simultaneously
- Adapting to a rapidly changing and ever-evolving environment

πŸ“ˆ Similar Roles Comparison

- Content Marketing Manager: Focuses on creating and executing content strategies to drive brand awareness and engagement, with a broader scope that may include social media, email marketing, and more.
- Brand Manager: Oversees the development and implementation of brand strategies, with a focus on brand positioning, messaging, and identity, and may have a broader scope that includes product management and market research.
- Senior Copywriter: Specializes in creating compelling copy for various marketing materials, with a focus on advertising, marketing campaigns, and brand messaging, and may not have the same level of project management or SEO responsibilities.

πŸ“ Sample Projects

- Developing and executing a comprehensive content strategy for WEX’s corporate website, including keyword research, content creation, and optimization for SEO
- Creating brand messaging and content for a major product launch or rebranding initiative
- Collaborating with cross-functional teams to develop thought leadership content for industry publications and events

❓ Key Questions to Ask During Interview

- Can you describe the team structure and how this role fits within the broader marketing department?
- How does this role contribute to WEX’s overall business strategy and goals?
- What are the most pressing challenges facing the brand team, and how can this role help address them?
- How does WEX support the professional development and growth of its employees?
- What is the company’s approach to work-life balance, and how does that manifest in this role?

πŸ› οΈ Next Steps for Applicants

- Submit your application through [this link](https://wexinc.wd5.myworkdayjobs.com/WEXInc/job/US---Remote/Sr-Brand-Communication-Manager_R18440-1)
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on brand messaging, content development, and SEO
- Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.