Sr. Brand Designer

📌 Core Information

🔹 Job Title: Sr. Brand Designer

🔹 Company: Aerolab

🔹 Location: Remote (Argentina)

🔹 Job Type: Full-time

🔹 Category: Design

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading brand identity projects from concept to rollout
• Designing complete visual systems for digital touchpoints
• Collaborating with cross-functional teams and presenting to clients
• Contributing to Aerolab's design culture and internal rituals
• Balancing execution and exploration to push for what's next

ASSUMPTION: This role requires a high level of independence and leadership in brand design projects, with a strong focus on digital products.

📋 Key Responsibilities

✅ Lead brand identity projects end-to-end, from concept to rollout

✅ Design complete visual systems that work across digital touchpoints

✅ Translate brand strategy and narrative into design decisions and visual direction

✅ Collaborate with designers, PMs, and devs across product and marketing workstreams

✅ Present to clients and guide conversations around brand thinking and design rationale

✅ Contribute to internal rituals and help shape the design culture of the agency

✅ Balance execution and exploration. You’ll ship real work, but also push for what’s next

ASSUMPTION: This role requires a strong understanding of brand strategy, digital products, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of experience in brand design (agency or product-side)

Required Skills:

• Experience designing for digital products and understanding how brand and UI intersect
• A sharp portfolio that shows strong conceptual thinking, design systems, and attention to detail
• Solid typography, color, layout, and art direction skills
• Strong communication skills and comfort presenting work to clients
• Proficiency in Figma and other industry-standard tools
• A team mindset. We work together, share feedback often, and learn from each other
• Advanced English proficiency

Preferred Skills:

• Motion skills or copy sensibility

ASSUMPTION: Candidates should have a strong portfolio showcasing their brand design work, with a focus on digital products and visual systems.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 USD per year (Estimated, based on experience level and industry standards)

Benefits:

• Work on meaningful, high-impact projects with ambitious clients
• Collaborate with a team of talented designers, engineers, and PMs across LATAM
• Enjoy a culture of feedback, transparency, and continuous learning
• Access to global networks like SoDA and creative communities we support
• We care about great design, but even more about the people who make it

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is estimated based on industry standards for a senior brand designer role with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 51-200 employees. This size allows for a well-established yet agile work environment, providing opportunities for growth and collaboration.

Founded: 2011. Aerolab has been building digital-first brands and products for over a decade, working with startups and established companies.

Company Description:

• Aerolab is a digital product and branding agency based in New York and Buenos Aires, working globally.
• With over 70 designers, engineers, and project managers, Aerolab is deeply rooted in a strong design culture.
• The agency has built 300+ products that help businesses grow and make an impact.

Company Specialties:

• App design & development
• Software design & development
• Website design & development
• Iconography & Illustration
• Digital product creation
• Brand Development
• Product design
• Art Direction & Character design
• UX / UI
• Logo design, and Branding

Company Website: aerolab.co

ASSUMPTION: Aerolab's focus on digital products and branding allows for a diverse range of projects and clients, providing opportunities for continuous learning and growth.

📊 Role Analysis

Career Level: Senior. This role requires a high level of experience and leadership in brand design projects.

Reporting Structure: The Sr. Brand Designer will work closely with designers, PMs, and devs across product and marketing workstreams, collaborating with various teams and reporting to the Design Director.

Work Arrangement: Remote OK. While the role is remote, the ideal candidate should be based in Argentina.

Growth Opportunities:

• Leading brand identity projects end-to-end
• Mentoring junior designers and contributing to Aerolab's design culture
• Potential career progression to Design Director or similar leadership roles

ASSUMPTION: This role offers opportunities for growth and leadership within Aerolab's design team.

🌍 Location & Work Environment

Office Type: Remote. While Aerolab has offices in Buenos Aires and New York, this role can be performed remotely from Argentina.

Office Location(s): Buenos Aires, Argentina

Geographic Context:

• Argentina has a vibrant design industry with a strong focus on digital products and branding.
• Buenos Aires, the capital city, offers a dynamic work environment with numerous creative agencies and tech companies.
• The time zone is America/Argentina/Buenos_Aires (GMT-3).

Work Schedule: Full-time (40 hours/week), flexible schedule. Aerolab values work-life balance and offers a flexible work schedule.

ASSUMPTION: The remote work arrangement allows for a flexible work environment, with the expectation that the candidate is based in Argentina.

💼 Interview & Application Insights

Typical Process:

• Online application and resume review
• Phone or video screen with the HR team
• Design challenge or case study presentation
• Final interview with the Design Director

Key Assessment Areas:

• Portfolio review and design skills
• Communication and presentation skills
• Cultural fit and alignment with Aerolab's values
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and portfolio to highlight your brand design experience, with a focus on digital products and visual systems.
• Prepare a strong cover letter explaining your interest in Aerolab and the Sr. Brand Designer role.
• If requested, complete a design challenge or case study that demonstrates your problem-solving skills and design process.
• Be prepared to discuss your design philosophy, influences, and how you approach brand identity projects.

ATS Keywords: Brand Design, Digital Products, Visual Systems, Typography, Color, Layout, Art Direction, Communication, Figma, Team Mindset, Motion Skills, Copy Sensibility

ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screen, design challenge, and final interview with the Design Director.

🛠️ Tools & Technologies

• Figma
• Other industry-standard tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Proficiency in Figma and other industry-standard tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship: We take pride in our work and strive for excellence in everything we do.
• Collaboration: We believe in the power of teamwork and learn from each other.
• Curiosity: We are always seeking to learn and grow, both as individuals and as a team.

Work Style:

• Remote-friendly and flexible work arrangements
• Strong focus on collaboration and feedback
• Continuous learning and professional development

Self-Assessment Questions:

• How do you approach balancing execution and exploration in your design process?
• Can you provide an example of a time when you led a brand identity project from concept to rollout?
• How do you incorporate feedback from clients and team members into your design work?

ASSUMPTION: Aerolab values candidates who are strong communicators, team players, and continuous learners, with a passion for craftsmanship and curiosity.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
• Adapting to a remote work environment and maintaining productivity
• Keeping up with industry trends and best practices in brand design and digital products

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional agency roles, this position focuses heavily on digital products and brand identity systems for digital touchpoints.
• Compared to in-house roles, this position offers the opportunity to work with a diverse range of clients and industries.
• Career progression in this role could lead to Design Director or similar leadership positions within Aerolab.

ASSUMPTION: This role offers a unique blend of agency and in-house experiences, with a strong focus on digital products and brand identity systems.

📝 Sample Projects

• Reimagining the visual identity and digital presence of an established e-commerce brand
• Developing a comprehensive brand style guide and design system for a SaaS product
• Creating a cohesive visual language for a startup's brand, from logo to website and app design

ASSUMPTION: These sample projects demonstrate the range of brand design work expected in this role, with a focus on digital products and visual systems.

❓ Key Questions to Ask During Interview

• Can you describe the design team's structure and how this role fits within it?
• How does Aerolab support the professional development and growth of its designers?
• Can you provide an example of a brand identity project that the team has worked on recently, and how it was approached?
• How does Aerolab approach collaboration and feedback within the design team and with clients?
• What are the most challenging aspects of working remotely at Aerolab, and how does the team address them?

ASSUMPTION: These questions will help applicants better understand the role, team dynamics, and company culture at Aerolab.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your brand design experience, with a focus on digital products and visual systems.
• Prepare a strong cover letter explaining your interest in Aerolab and the Sr. Brand Designer role.
• If requested, complete a design challenge or case study that demonstrates your problem-solving skills and design process.
• Follow up with Aerolab one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.