📌 Core Information
🔹 Job Title: Senior Brand Designer
🔹 Company: Rifle Paper Co.
🔹 Location: New York, New York, NY
🔹 Job Type: Full Time
🔹 Category: Retail
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating cohesive, story-driven campaigns across multiple mediums, focusing on organic channels like Meta (Facebook, Instagram) and Pinterest.
- Collaborating with the Design Director to craft visually captivating designs that honor the brand's heritage while resonating with modern audiences.
- Designing engaging content for organic channels that sparks community engagement and encourages sharing, conversation, and connection.
- Optimizing images and design assets to ensure they are scalable and adaptable to different digital formats and platforms.
ASSUMPTION: This role requires a strong understanding of organic social media design and a keen eye for storytelling across digital media.
📋 Key Responsibilities
✅ Develop and design cohesive campaign visuals that can seamlessly live across multiple platforms, with a primary focus on organic channels such as Meta (Facebook, Instagram), Pinterest, and beyond.
✅ Create visually compelling assets for social feeds, stories, reels, and other organic content, ensuring all work reflects the brand’s identity and enhances user engagement.
✅ Lead the design of assets for integrated campaigns, ensuring the visual language flows consistently across digital, social, and offline channels.
✅ Craft designs that elevate storytelling, using typography, illustration, and layout to bring brand narratives to life.
✅ Collaborate with marketing and content teams to create content that fits specific campaign objectives, ensuring designs align with overall marketing strategies.
✅ Stay updated with digital design trends, specifically related to organic social media, and leverage these insights to optimize and enhance campaign performance.
✅ Lead design projects from ideation to completion, collaborating with cross-functional teams and ensuring that deadlines are met and creative excellence is maintained.
ASSUMPTION: This role requires strong project management skills and the ability to juggle multiple campaigns and deadlines while maintaining high-quality design standards.
🎯 Required Qualifications
Education: Bachelor's Degree in Design or a related field preferred
Experience: 6+ years of design experience with a strong portfolio showcasing impactful work across digital and organic platforms like Pinterest, Meta (Facebook, Instagram), and other social media channels
Required Skills:
- Expertise in creating multi-channel campaign assets, focusing on organic channels with a strong understanding of how to design specifically for social feeds, stories, and organic content
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), with experience in animation (Premiere, After Effects) for engaging short-form content
- Deep appreciation for typography, layout, and illustration in the context of storytelling across digital media
- Proven ability to design work that is part of a larger, integrated campaign and lives across various touchpoints, ensuring consistency and high visual standards
- Strong communication skills and the ability to collaborate effectively with different teams (marketing, content, and strategy) to ensure alignment on creative objectives
- A keen eye for design that’s not just aesthetically pleasing but also drives engagement and supports the brand’s heritage-driven storytelling
- A curious, open-minded approach to design trends and innovations, particularly within social media and digital platforms
- Strong project management skills with the ability to juggle multiple campaigns and deadlines while maintaining high-quality design standards
Preferred Skills:
- Experience using Figma
- Strong image retouching skills to ensure polished, high-quality visual assets
- A passion for organic social content and a deep understanding of what resonates with audiences on platforms like Meta and Pinterest
ASSUMPTION: Candidates with experience in UX/UI principles and a passion for design that tells authentic, meaningful stories will be highly valued.
💰 Compensation & Benefits
Salary Range: $75,000.00 - $115,000.00 Salary (Based on industry standards for a Senior Brand Designer role in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Rifle Paper Co. products
Working Hours: Full-time, 40 hours per week, with a typical work schedule of Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break).
ASSUMPTION: Benefits and working hours are based on industry standards for similar roles and company sizes. Actual benefits and working hours may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specializing in lifestyle products such as stationery, home decor, gifts, and accessories.
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: 2009, with headquarters in Winter Park, Florida, and an office in New York, New York.
Company Description:
- Rifle Paper Co. is a growing lifestyle brand that creates moments of beauty in the real world through thoughtfully designed products.
- The company was founded by married couple Anna and Nathan Bond and has expanded to more than 150 employees across their Florida and New York offices.
- Rifle Paper Co.'s products can be found at riflepaperco.com, Target, Anthropologie, Paper Source, and in thousands of locations all over the world.
Company Specialties:
Company Website: riflepaperco.com
ASSUMPTION: Rifle Paper Co. is known for its high-quality, visually appealing products and a strong focus on storytelling through design.
📊 Role Analysis
Career Level: Senior, indicating that this role requires a high level of expertise and experience in brand design.
Reporting Structure: This role reports directly to the Design Director and may oversee junior designers or design interns.
Work Arrangement: On-site, with a typical work arrangement of 5 days a week in the New York office.
Growth Opportunities:
- Potential career progression into a Design Manager or Art Director role, overseeing a team of designers.
- Opportunities to work on diverse campaigns and projects, expanding skills and expertise in brand design.
- Chance to contribute to the growth and success of a well-established lifestyle brand.
ASSUMPTION: Growth opportunities will depend on the individual's performance, the company's needs, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: Creative office environment with a focus on collaboration and innovation.
Office Location(s): 558 W. New England Avenue, No. 150, Winter Park, Florida 32789, US (Headquarters) and New York, New York, NY ( Satellite office)
Geographic Context:
- New York, New York, NY is a major urban center with a vibrant arts and culture scene, offering numerous opportunities for inspiration and networking.
- The city is known for its fast-paced lifestyle and competitive job market, which may appeal to driven and ambitious designers.
- New York, New York, NY has a humid subtropical climate, with hot, humid summers and cold, snowy winters.
Work Schedule: Full-time, with a typical work schedule of Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break).
ASSUMPTION: The work environment is likely to be creative, collaborative, and fast-paced, with a strong focus on design and storytelling.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the Design Director and/or other team members to discuss the role, responsibilities, and portfolio.
- Final interview or portfolio review to make a hiring decision.
Key Assessment Areas:
- Portfolio review to evaluate design skills, creativity, and storytelling abilities.
- Behavioral questions to assess problem-solving skills, adaptability, and cultural fit.
- Technical questions to evaluate proficiency in Adobe Creative Suite and other relevant tools.
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
- Prepare examples of your work that demonstrate your ability to create cohesive, story-driven campaigns across multiple mediums.
- Research Rifle Paper Co. and be prepared to discuss how your design aesthetic aligns with the brand's heritage and values.
ATS Keywords: Brand Design, Campaign Visuals, Social Media, Typography, Illustration, Layout, Adobe Creative Suite, Animation, Project Management, Collaboration, Digital Design, Content Creation, Storytelling, Community Engagement, Image Retouching, UX/UI Principles
ASSUMPTION: The application process may vary based on the company's current hiring needs and the volume of applicants.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Adobe Premiere and After Effects (for animation)
- Figma (preferred but not required)
ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new software or platforms.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Attention to detail and quality
Work Style:
- Creative and visually-driven
- Collaborative and team-oriented
- Fast-paced and deadline-focused
Self-Assessment Questions:
- Do you have a strong appreciation for typography, layout, and illustration in the context of storytelling across digital media?
- Are you comfortable working in a fast-paced, creative environment with tight deadlines?
- Do you thrive in a collaborative setting and enjoy working with cross-functional teams?
ASSUMPTION: Rifle Paper Co. values candidates who are passionate about design, storytelling, and collaboration, and who align with the company's creative and innovative culture.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines while maintaining high-quality design standards.
- Keeping up with digital design trends, specifically related to organic social media.
- Adapting to a fast-paced, creative work environment with a strong focus on collaboration and innovation.
- Ensuring that designs align with the brand's heritage while resonating with modern audiences.
ASSUMPTION: These challenges can be overcome with strong project management skills, a keen eye for design, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Senior Brand Designer roles, this position places a stronger emphasis on organic social media design and storytelling across digital platforms.
- Rifle Paper Co. is a well-established lifestyle brand with a strong focus on creativity and innovation, which may appeal to designers seeking a dynamic and visually-driven work environment.
- Career progression opportunities may vary depending on the company's growth and the availability of suitable positions.
ASSUMPTION: This role offers a unique opportunity for designers with a strong portfolio and a passion for storytelling to contribute to the growth and success of a well-established lifestyle brand.
📝 Sample Projects
- Designing a cohesive campaign for Rifle Paper Co.'s latest product launch, including social media assets, email marketing materials, and in-store displays.
- Creating visually compelling content for Rifle Paper Co.'s organic social media channels, such as Instagram and Pinterest, to drive engagement and encourage sharing.
- Developing a brand style guide that ensures consistency and high visual standards across Rifle Paper Co.'s digital and offline channels.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary based on the company's current needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a campaign, from ideation to completion, and how my role would fit into that process?
- How does Rifle Paper Co. support the professional development and growth of its designers?
- What are the most important qualities and skills you're looking for in a Senior Brand Designer for this role?
- How does Rifle Paper Co. approach collaboration and teamwork, both within the design team and with other departments?
- What are the biggest challenges facing the design team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and allows you to better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
- Prepare examples of your work that demonstrate your ability to create cohesive, story-driven campaigns across multiple mediums.
- Research Rifle Paper Co. and be prepared to discuss how your design aesthetic aligns with the brand's heritage and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
