Sr. Brand Designer

📌 Core Information

🔹 Job Title: Senior Brand Designer

🔹 Company: CertifID

🔹 Location: Austin, TX / Grand Rapids, MI / Remote

🔹 Job Type: Full-time

🔹 Category: Design

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Evolving CertifID’s visual identity across all channels
• Driving the look and feel of the brand with high standards for consistency, clarity, and creativity
• Collaborating cross-functionally with marketing, leadership, and product teams
• Proactively evolving visual systems to support scale, clarity, and innovation

ASSUMPTION: This role requires a strategic thinker who can balance execution with creative direction and work effectively with various stakeholders.

📋 Key Responsibilities

✅ Own and evolve CertifID’s visual identity across all channels—from brand guidelines to execution

✅ Drive the look and feel of the brand with high standards for consistency, clarity, and creativity

✅ Ensure CertifID shows up with visual polish across web, social, events, and product touchpoints

✅ Serve as the company's go-to design partner, balancing execution with strategic direction

✅ Translate brand goals into compelling creative strategies that differentiate CertifID in the market

✅ Collaborate closely with marketing and leadership on campaigns, positioning, and storytelling

✅ Proactively evolve our visual systems to support scale, clarity, and innovation

✅ Experiment with modern techniques to bring fresh perspectives to static and motion design

✅ Produce assets and deliver them on time

ASSUMPTION: This role requires a strong portfolio demonstrating systems thinking, brand elevation, and cross-medium execution.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design or a related field

Experience: 5+ years of professional graphic design experience (agency or B2B SaaS preferred)

Required Skills:

• Strong portfolio demonstrating systems thinking, brand elevation, and cross-medium execution
• Confidence collaborating with stakeholders across marketing, leadership, and product
• Fluency in Adobe Creative Suite and/or Figma
• Strong point of view on visual storytelling, typography, and brand identity
• Familiarity or experience using AI-powered design tools
• Basic knowledge of motion graphics
• A keen eye for detail and an obsession with clean, user-centered design
• Self-directed, strategic thinker who thrives in fast-moving environments
• Experience working in collaborative tools (e.g., Slack, Asana, Notion)
• Video editing and animation capabilities

Preferred Skills:

• Prior experience in fintech, cybersecurity, or real estate
• Illustration skills for custom icons, characters, or diagrams
• Experience building scalable brand systems or design libraries

ASSUMPTION: Candidates should have a proven track record in brand design and be comfortable working in a fast-paced, collaborative environment.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Senior Brand Designer with 5-10 years of experience in Austin, TX)

Benefits:

• Health, dental, and vision Insurance (including a $0 option)
• 401(k) with matching
• Equity
• Wellness reimbursement of $300/year
• Life insurance
• Parental leave
• Flexible vacation
• 12 company-paid holidays
• No work on your birthday
• Award-winning culture

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Brand Designer with the required experience level in Austin, TX.

📌 Applicant Insights

🔍 Company Context

Industry: CertifID operates in the cybersecurity and real estate sectors, focusing on wire fraud protection and identity verification

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2017

Company Description:

• CertifID helps create a world without wire fraud by providing an identity verification SaaS platform, insurance, and recovery services
• The company is dedicated to fighting fraud for the real estate industry
• CertifID has been recognized as one of the best startups to work for in Austin and has won awards for its culture

Company Specialties:

• Security
• Identity Verification
• Digital Verification
• Two Factor Authentication
• Wire Fraud Prevention
• Real Estate
• Title
• Identity Theft
• Bank Account Certification
• SAAS
• B2B Security Tools

Company Website: www.certifid.com

ASSUMPTION: CertifID's focus on security and fraud prevention makes it an attractive option for candidates interested in making a meaningful impact in the real estate industry.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the Chief Marketing Officer and works closely with marketing, leadership, and product teams

Work Arrangement: Hybrid (On-site & Remote) with flexibility for remote work

Growth Opportunities:

• As CertifID continues to grow, there may be opportunities for the Senior Brand Designer to take on additional responsibilities or mentor junior designers
• The company's focus on innovation and expansion presents opportunities for career growth

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: CertifID has offices in Austin, TX, and Grand Rapids, MI, with remote work options available

Office Location(s): 3601 S Congress Ave, Suite D200, Austin, TX 78704, US / 1410 Plainfield Ave. NE, Grand Rapids, MI 49505, US

Geographic Context:

• Austin, TX: Known for its vibrant tech industry, live music scene, and outdoor activities
• Grand Rapids, MI: Offers a mix of urban and suburban living, with a strong arts and culture scene

Work Schedule: Flexible scheduling with core hours between 10:00 AM - 3:00 PM CST

ASSUMPTION: CertifID's hybrid work arrangement and flexible scheduling allow for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• Design challenge or portfolio review
• On-site or virtual interview with the Design Team and other stakeholders
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Portfolio and design skills
• Collaboration and communication skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with CertifID's values

Application Tips:

• Tailor your resume and portfolio to highlight your brand design experience and relevant skills
• Prepare examples of your work that demonstrate your ability to elevate brands and create consistent visual systems
• Be ready to discuss your design process and how you approach creative challenges
• Research CertifID's brand and values to ensure a strong cultural fit

ATS Keywords: Brand Design, Graphic Design, Adobe Creative Suite, Figma, AI-Powered Design Tools, Motion Graphics, Video Editing, Animation, Collaborative Tools, Slack, Asana, Notion

ASSUMPTION: CertifID's interview process is designed to assess both your technical skills and cultural fit, ensuring a strong match for the company's values and needs.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Figma
• AI-Powered Design Tools (e.g., Firefly, Runway, ChatGPT, Midjourney, DALL·E)
• Collaborative Tools (Slack, Asana, Notion)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to CertifID's design process.

👔 Cultural Fit Considerations

Company Values:

• Protect the Customer
• Raise the Bar
• Operate with Urgency
• Grow with Grit
• Ride the Wave
• Enthusiasm Spreads
• Stay Connected
• Send It

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you comfortable working with various stakeholders to drive creative projects forward?
• Do you have a strong point of view on visual storytelling and brand identity?
• Are you committed to elevating CertifID's brand and making a meaningful impact in the real estate industry?

ASSUMPTION: CertifID's values and work style require candidates who are collaborative, proactive, and passionate about their work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing creative direction with execution and stakeholder input
• Evolving visual systems to support scale, clarity, and innovation
• Working with AI-powered design tools and staying up-to-date with industry trends

ASSUMPTION: These challenges require a proactive, strategic thinker who can balance multiple priorities and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional design roles, this position requires a strong focus on brand elevation and systems thinking
• CertifID's focus on security and fraud prevention presents unique challenges and opportunities compared to other design roles in the tech industry
• This role offers the opportunity to work closely with various stakeholders and have a significant impact on the company's brand and growth

ASSUMPTION: This role is unique in its focus on brand elevation and systems thinking within the context of the cybersecurity and real estate industries.

📝 Sample Projects

• Developing a comprehensive brand style guide for CertifID
• Creating a consistent visual system for CertifID's web and social media presence
• Designing marketing materials and campaigns that align with CertifID's brand and messaging
• Collaborating with the product team to design intuitive and on-brand user interfaces

ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available to the Senior Brand Designer at CertifID.

❓ Key Questions to Ask During Interview

• Can you describe the design process and how it evolves over time?
• How does the design team collaborate with other departments, such as marketing and product?
• What are the biggest challenges facing the brand design team, and how can this role help address them?
• How does CertifID support the growth and development of its designers?
• What is the company's vision for its brand, and how does this role contribute to that vision?

ASSUMPTION: These questions help assess the company's design process, culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your brand design experience and relevant skills
• Prepare examples of your work that demonstrate your ability to elevate brands and create consistent visual systems
• Be ready to discuss your design process and how you approach creative challenges
• Research CertifID's brand and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.