Sr. Brand Manager/Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager/Brand Manager

🔹 Company: Haleon

🔹 Location: Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual brand growth plans across multiple channels
• Managing brand P&L and budget planning
• Collaborating with cross-functional teams and external agencies
• Driving business results through strategic problem-solving and data analysis

ASSUMPTION: This role requires a strong understanding of marketing operations and experience in brand management. The ideal candidate will have experience working with multiple stakeholders and managing projects to deliver results.

📋 Key Responsibilities

✅ Facilitate SMM to develop annual brand growth plan across multi-channels

✅ Develop and execute communication strategies, including social campaigns

✅ Manage brand P&L and monthly business tracking and analysis

✅ Manage relationships with external agencies and cross-functional teams

✅ Deliver projects managing for quality, time, and budget

ASSUMPTION: The role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams to achieve business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of professional experience in FMCG/FMCH/OTC MKT background

Required Skills:

• Understands commercial operating model of marketing, channels, P&L management, budget planning etc.
• Capable of framing and conceptualizing business problems, embeds business strategy and plans
• Able to establish relationships across internal functions and external partners
• Capable of engaging agency with good communication skills
• Result oriented and demonstrates a can-do attitude

Preferred Skills:

• Experience of working across functions as the individual contributor
• Experience of digital/social/ E-commerce

ASSUMPTION: The ideal candidate will have a strong background in FMCG/OTC marketing and experience working across multiple functions. Digital and social media experience is a plus.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Brand Manager/Brand Manager role in Shanghai, China is approximately CNY 350,000 - 500,000 per year. This estimate is based on market research and comparable roles in the region.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Agile working culture with flexibility options

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package and working hours are subject to change and may be discussed further during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically focused on consumer health and wellness

Company Size: 10,001+ employees, providing ample opportunities for career growth and development

Founded: 2022, with a rich history of trusted brands in the consumer health space

Company Description:

• Haleon is a global leader in consumer health and wellness, with a portfolio of iconic brands such as Sensodyne, Panadol, Centrum, and TUMS
• The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
• Haleon is committed to creating an inclusive environment that celebrates diversity and promotes fair and equitable outcomes for everyone

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: www.haleon.com

ASSUMPTION: Haleon is a well-established company with a strong focus on consumer health and wellness. The company's commitment to diversity and inclusion creates an engaging and supportive work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing team

Reporting Structure: The role reports directly to the Senior Marketing Manager

Work Arrangement: On-site, with opportunities for flexible working arrangements

Growth Opportunities:

• Potential to take on additional responsibilities and projects as the brand grows
• Opportunities to work on cross-functional teams and collaborate with various departments
• Access to professional development resources and training programs

ASSUMPTION: This role offers a unique opportunity to work on a well-known brand and gain valuable experience in brand management and marketing strategy.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Shanghai, China

Office Location(s): The Headquaters Building, Shanghai

Geographic Context:

• Shanghai is a bustling metropolis with a vibrant culture and diverse population
• The city offers a wide range of dining, entertainment, and recreational options
• Shanghai is a major hub for international business and trade

Work Schedule: Standard working hours with occasional overtime as needed

ASSUMPTION: The work environment at Haleon's Shanghai office is dynamic and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the senior marketing manager

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in brand management and marketing strategy
• Tailor your resume and cover letter to emphasize skills and accomplishments relevant to the role
• Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork

ATS Keywords: Brand Management, P&L Management, Budget Planning, Project Management, Communication Skills, Agency Management, Data Analysis, Market Trends, Cross-Functional Collaboration, Social Campaign Development, E-commerce, FMCG Experience, OTC Marketing, Problem Solving, Result Orientation, Relationship Building

ASSUMPTION: The interview process at Haleon is comprehensive and designed to assess the candidate's skills, experience, and cultural fit. Successful candidates will demonstrate strong problem-solving skills, effective communication, and a collaborative approach to work.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Social media platforms (e.g., Facebook, Instagram, WeChat)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and project management tools. Familiarity with data analysis tools and social media platforms is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and diverse workforce
• Agile working culture

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with Haleon's commitment to better everyday health with humanity?
• Are you comfortable working in a dynamic, collaborative environment?
• Do you thrive in a results-driven, proactive work culture?

ASSUMPTION: Haleon values a diverse and inclusive workforce that embraces its unique perspectives and promotes fair and equitable outcomes for everyone. Candidates who align with these values and thrive in a collaborative, results-driven environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and agencies
• Balancing strategic thinking with day-to-day execution
• Adapting to a fast-paced, dynamic work environment
• Occasional overtime to meet project deadlines

ASSUMPTION: The role may present challenges in managing multiple stakeholders and balancing strategic thinking with day-to-day execution. Candidates should be comfortable working in a fast-paced, dynamic environment and be willing to put in occasional overtime to meet project deadlines.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position offers a unique opportunity to work on a well-known brand with a strong focus on consumer health and wellness
• Haleon's commitment to diversity and inclusion creates a supportive and engaging work environment
• This role provides opportunities for growth and development within the marketing team

ASSUMPTION: This role offers a unique opportunity to work on a well-known brand and gain valuable experience in brand management and marketing strategy. Haleon's commitment to diversity and inclusion creates a supportive and engaging work environment, and the role provides opportunities for growth and development within the marketing team.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Analyzing market trends and consumer behavior to inform brand strategy
• Managing the brand's P&L and budget planning to ensure financial success

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Brand Manager/Senior Brand Manager may be expected to perform. The specific projects and priorities may vary depending on the brand's needs and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Haleon support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Haleon measure the success of its brand managers, and what are the key performance indicators for this role?
• What is the work-life balance like for this role, and how does Haleon support its employees in maintaining a healthy work-life balance?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional development and growth. Candidates should tailor their questions to their specific interests and concerns about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.