📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: Henkel
🔹 Location: Mississauga, ON, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategies and long-term vision for the brand
- Leading the Canadian marketing team to optimize consumer touchpoints and content strategy
- Collaborating with internal and external stakeholders to execute brand strategy
- Building customer/market relationships and attending industry events
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop marketing strategies and long-term vision for the brand with the Brand Director
✅ Lead the Canadian marketing team to:
- Build a best-in-class consumer journey by optimizing key end-user touchpoints
- Lead direction for the content strategy to authentically connect with consumers
- Influence innovation pipeline and portfolio optimization for profitable growth
- Own development of packaging design and artwork
- Develop winning channel strategies to meet business objectives
✅ Strong collaboration with the Canadian sales team
✅ Collaborate with internal SMEs and external agencies to execute brand strategy
✅ Build best-in-class product launch packages to ensure sales team success
✅ Develop and lead presentations for key customer and internal meetings
✅ Understand end-user needs and identify future market trends to translate into business growth opportunities
✅ Build relevant customer/market relationships, attend, and support customer events, trade shows, and other industry events
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 7+ years of direct experience working in a marketing manager role, with a preference for consumer-facing experience
Required Skills:
- Excellent executive presence
- Savvy in brand communication and brand activation
- Financial planning and budgeting
Preferred Skills:
ASSUMPTION: Candidates with a strong marketing background, proven leadership skills, and experience in brand management are ideal for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a senior brand manager role in Mississauga, ON)
Benefits:
- Diverse national and international growth opportunities
- Comprehensive health and wellness programs
- Employee share plan with voluntary investment and Henkel matching shares
- Sales incentive plan
- Retirement savings programs
- Family benefits including maternal and parental leave top-up plan
- Occasional absence days, holidays, and volunteer time off
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, Adhesive Technologies and Consumer Brands)
Company Size: 10,001+ employees (Henkel is a global company with a significant presence in Mississauga, ON)
Founded: 1876 (Henkel has a long history and extensive experience in the market)
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- The company holds leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite
- Henkel is headquartered in Düsseldorf, Germany, and is one of the most internationally aligned German-based companies in the global marketplace
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's extensive experience and global presence provide a stable and well-resourced environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Senior (this role involves strategic decision-making, team leadership, and cross-functional collaboration)
Reporting Structure: This role reports directly to the Brand Director and oversees the Canadian marketing team
Work Arrangement: On-site (this role requires regular on-site presence for team collaboration and customer events)
Growth Opportunities:
- Henkel offers diverse national and international growth opportunities for employees who demonstrate strong performance and leadership skills
- This role provides the opportunity to gain experience in brand management, team leadership, and cross-functional collaboration
- Successful candidates may have the opportunity to progress to a brand director or other senior leadership roles within Henkel
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a strategic mindset.
🌍 Location & Work Environment
Office Type: Corporate headquarters (Henkel's Mississauga office is a major hub for the company's Canadian operations)
Office Location(s): Mississauga, ON, Canada
Geographic Context:
- Mississauga is a large city in the Greater Toronto Area (GTA) with a diverse population and a thriving business community
- The GTA is a major economic hub in Canada, with a strong job market and numerous opportunities for professional growth
- Mississauga offers a mix of urban and suburban environments, with easy access to major transportation networks and amenities
Work Schedule: Full-time, typically 40 hours per week (with some flexibility for remote work as needed)
ASSUMPTION: The Mississauga office provides a dynamic and collaborative work environment, with easy access to major transportation networks and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and brand management skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
- Research Henkel's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, brand management, team leadership, cross-functional collaboration, stakeholder management, consumer touchpoints, content strategy, market trends
ASSUMPTION: Henkel's application process is designed to assess candidates' marketing skills, leadership potential, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Henkel provides its employees with access to industry-standard marketing tools and technologies to support their work.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Together
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented work environment?
- Are you results-driven and focused on delivering high-quality work?
- Do you have a proven track record of success in brand management and marketing strategy?
ASSUMPTION: Henkel values candidates who are collaborative, results-driven, and passionate about marketing and brand management.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance
- Balancing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in the market and consumer behavior
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to other senior brand manager positions in the consumer goods industry but may have a broader scope and more significant impact on the brand's success
- Henkel's global presence and extensive brand portfolio provide unique opportunities for growth and development
- Candidates with experience in consumer-facing brand management roles may find this role particularly appealing
ASSUMPTION: This role offers a unique combination of strategic decision-making, team leadership, and cross-functional collaboration, making it an attractive opportunity for experienced brand managers.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch
- Conducting market research and consumer segmentation to inform brand positioning and messaging
- Managing a team to optimize consumer touchpoints and improve the customer journey
ASSUMPTION: These sample projects provide a sense of the strategic and tactical responsibilities involved in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the brand?
- What are the key priorities for the first 90 days in this role?
- How does Henkel support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the brand in the current market landscape?
- How does Henkel foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions will help you better understand the role's strategic context, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
- Research Henkel's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
