📌 Core Information
🔹 Job Title: Sr Brand Manager
🔹 Company: Abbott
🔹 Location: Indonesia - Pondok Indah, Jakarta
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for the adult category business
- Executing and analyzing both downstream (ATL, Digital, Promotion, Activations) and upstream (detailing, KOL/HCP engagement, ethical/medical event) marketing activities
- Collaborating with cross-functional teams to achieve business objectives
- Managing a business portfolio of over 50 MM USD size
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. The ideal candidate will have a proven track record in brand management and a deep understanding of the nutrition, health, or pharma industry.
📋 Key Responsibilities
✅ Develop and implement annual brand plans for assigned brands
✅ Execute, monitor, and analyze marketing activity implementation, including ATL, Digital, Promotion, Activations, market research, detailing content development, KOL/HCP engagement, and ethical/medical events
✅ Develop and track KPIs, and provide P&L stewardship
✅ Launch new products within new categories and develop new business/product business plans
✅ Manage and analyze external market competitive data (Nielsen Retail Audit, Kantar World Panel, IQVIA)
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis. Strong project management skills and attention to detail are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 8 years of marketing experience, with at least 2 years as a Senior Brand Manager
Required Skills:
- Fluency in Bahasa and English
- Proven experience in launching new products within new categories
- Experience in developing new business/product business plans
- Strong financial acumen, including experience in developing and tracking KPIs, and P&L stewardship
- Experience in handling a business portfolio of over 50 MM USD size
- Experience in nutrition, health, or pharma industry from an MNC company
- Experience in communication development, media planning, and managing external market competitive data
- Experience in medical/ethical marketing activities
Preferred Skills:
- Experience in managing a team
- Experience in working with cross-functional teams
ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in brand management and relevant industry experience are highly sought after.
💰 Compensation & Benefits
Salary Range: Abbott does not provide salary ranges for this role. However, based on industry standards for a Senior Brand Manager role in Indonesia, the estimated salary range is IDR 35,000,000 - 50,000,000 per year (approximately USD $2,400 - $3,500 per month).
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Global work environment
Working Hours: Standard office hours, with flexibility based on business needs
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company is a global leader in healthcare, serving people in over 160 countries.
Company Size: Abbott is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Abbott was founded in 1888 and has a rich history of innovation and growth in the healthcare industry.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott is committed to improving people's lives through its innovative products and services
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and improving people's lives makes it an attractive employer for many.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in brand management.
Reporting Structure: The Sr Brand Manager reports directly to the Marketing Director and may oversee junior brand managers or marketing coordinators.
Work Arrangement: This role is on-site, with flexibility for remote work based on business needs and team dynamics.
Growth Opportunities:
- Potential to take on additional responsibilities or manage a larger portfolio of brands
- Opportunities to work on cross-functional projects and collaborate with other departments
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: Given Abbott's large size and global presence, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Abbott's office in Pondok Indah, Jakarta, is a modern, professional environment with collaborative workspaces.
Office Location(s): Wisma Pondok Indah 2, Jl. Metro Pondok Indah, Jakarta 12310, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- The city is known for its vibrant culture, diverse cuisine, and bustling nightlife
- Jakarta has a tropical monsoon climate, with hot and humid weather year-round
Work Schedule: Standard office hours, with flexibility based on business needs and team dynamics
ASSUMPTION: The work environment at Abbott's Jakarta office is professional and collaborative, with a focus on innovation and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Brand management experience and expertise
- Strategic thinking and planning skills
- Cross-functional collaboration and teamwork
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of successful brand campaigns or projects you've worked on in the past
- Research Abbott's products and services, and be prepared to discuss how your experience aligns with the company's mission and values
ATS Keywords: Brand Management, Marketing Strategy, Product Launch, KPI Development, P&L Stewardship, Cross-Functional Collaboration, Data Analysis, Nutrition, Pharma, Food
ASSUMPTION: Abbott's application process is competitive, and candidates with strong brand management experience and relevant industry knowledge are most likely to succeed.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard for the marketing industry and can be learned or mastered with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Performance
- Integrity
- Creativity
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of success in brand management, with a focus on strategic planning and execution?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong data analysis skills and the ability to make data-driven decisions?
ASSUMPTION: Abbott values candidates who are results-focused, collaborative, and adaptable. Strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and leadership, which may be challenging for candidates without extensive brand management experience
- The work environment is fast-paced and dynamic, which may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel, which may be challenging for candidates who prefer to work remotely or have limited flexibility
- The competitive nature of the healthcare industry may present challenges in achieving business objectives
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for career growth and development, as well as the chance to work for a global leader in the healthcare industry.
📈 Similar Roles Comparison
- Compared to other Senior Brand Manager roles, this position offers a higher level of strategic responsibility and a larger business portfolio to manage
- Abbott's global presence and focus on innovation set it apart from other companies in the healthcare industry
- This role offers opportunities for career growth and development within a large, established organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and preferences when comparing it to other similar positions.
📝 Sample Projects
- Developing and implementing a successful brand relaunch campaign for an existing product
- Launching a new product within a new category, including market research, competitive analysis, and go-to-market strategy
- Managing a cross-functional team to execute a large-scale promotional event, including vendor management, logistics, and on-site execution
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Sr Brand Manager may face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the adult category business?
- What opportunities are there for career growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and staying competitive in the healthcare industry?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/Indonesia---Pondok-Indah/Sr-Brand-Manager_31118443
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of successful brand campaigns or projects you've worked on in the past
- Research Abbott's products and services, and be prepared to discuss how your experience aligns with the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
