📌 Core Information
🔹 Job Title: Sr. Brand Manager - Pickup
🔹 Company: Mahindra & Mahindra Limited
🔹 Location: Mumbai A.O, Maharashtra, India
🔹 Job Type: On-site
🔹 Category: Automotive Industry
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand development to maximize long-term sales and market share
- Executing annual marketing plans across various channels
- Driving consumer insights to identify growth opportunities
- Coordinating product development programs
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work cross-functionally to drive brand success.
📋 Key Responsibilities
✅ Leads the development of the brand within the context of agreed strategies to maximize long-term sales, market share, and improve brand score
✅ Develops, recommends, and executes annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media, and local media strategy and plans
✅ Ideates and develops communication that drives specific objectives, in line with brand objectives
✅ Drives, monitors, and executes Digital KPIs while working closely with the Marketing Services team
✅ Contributes to the annual brand planning process and deploys allocated budgets
✅ Effectively manages projects to coordinate and execute product development programs while working closely with the Product Planning team
✅ Works closely with regional sales teams to plan and execute regional marketing activities to achieve region-specific goals
✅ Tracks competition, market trends, consumer trends to plan marketing interventions on assigned brand
✅ Leads the process of consumer insighting to identify growth opportunities and drive innovation in product development, new launches, and marketing initiatives
✅ Contributes to the development of strategies for category growth
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and cross-functional collaboration to achieve brand objectives.
🎯 Required Qualifications
Education: MBA; MBA in Marketing
Experience: 4-10 years (Min 3 years sales experience is preferred)
Required Skills:
- Marketing Strategy (Build & Implement)
- Brand Strategy (Build & Implement)
- Market Research (Design & Implement)
- Marketing Metrics (Knowledge & Tracking)
- Consumer Marketing (Knowledge & Application)
- Brand Management
- Visual Brand Identity (Design & Implement)
- Consumer Insighting
- Customer Value Proposition (Design & Communicate)
- Project Management
- Stakeholder Management
- Sales Support (Monitoring)
- Brand Activation (Design & Implement)
- Promotion Activities (Design & Implement)
- Marketing Campaigns (Design & Implement)
- Advertising & Visual Communication (Design & Implement)
- Product Knowledge (Benchmarking)
Preferred Skills:
- Knowledge of the automotive industry
- Experience in managing a brand portfolio
ASSUMPTION: Candidates with a strong background in marketing, brand management, and consumer insights are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: INR 15-20 LPA (Based on experience and industry standards)
Benefits:
- Competitive salary package
- Performance-based incentives
- Medical and health insurance
- Retirement benefits
- Employee stock options
- Professional development opportunities
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior brand manager role in the automotive industry in India.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees
Founded: 1945
Company Description:
- Mahindra & Mahindra Limited is an Indian multinational automobile manufacturing corporation
- It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors worldwide
- The company is headquartered in Mumbai, Maharashtra, India
Company Specialties:
- Automotive
- Tractors
- Utility Vehicles
- Information Technology
- Financial Services
- Vacation Ownership
- Agriculture
- Farm Equipments
- Marketing
- Research and Development
- Sales
- Finance
- Design
- Automation
- and Analytics
Company Website: http://jobs.mahindracareers.com
ASSUMPTION: Mahindra & Mahindra Limited is a well-established company with a strong presence in the automotive industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Managerial role
Reporting Structure: Reports directly to the Head of Brand Management
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to lead a team of brand managers
- Opportunities to work on multiple brands within the Mahindra portfolio
- possibility to move into a general manager role in the future
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Mumbai A.O, Maharashtra, India
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra
- It is the most populous city in India and the ninth most populous city in the world
- The city is known for its diverse culture, vibrant nightlife, and historical landmarks
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final round with the Head of Brand Management
Key Assessment Areas:
- Brand management skills
- Strategic thinking
- Consumer insights and market research
- Cross-functional collaboration
- Leadership and project management skills
Application Tips:
- Highlight relevant experience and achievements in brand management and marketing
- Demonstrate a strong understanding of the automotive industry and consumer trends
- Showcase your ability to develop and execute strategic marketing plans
- Prepare examples of successful brand campaigns you have led
ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Product Development, Marketing Campaigns, Advertising, Automotive Industry
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience in brand management and marketing.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Consumer research tools (e.g., SurveyMonkey, Google Forms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is expected, and candidates should be comfortable using them to manage projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and transparency
- Collaboration and teamwork
- Innovation and continuous learning
- Sustainability and responsibility
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and strategic
- Focused on delivering results and driving growth
Self-Assessment Questions:
- Do you have a proven track record of driving brand success in a competitive market?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, cross-functional work setting?
- Are you passionate about consumer insights and market research?
ASSUMPTION: Candidates who align with Mahindra's company values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities
- Balancing short-term tactical needs with long-term strategic goals
- Working in a fast-paced, dynamic environment that can be stressful at times
- Adapting to changes in the automotive industry and consumer trends
ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to adapt to change.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager role in other automotive companies
- However, Mahindra & Mahindra Limited has a strong focus on sustainability and responsibility, which may require additional consideration for environmental and social impact
- Career progression may vary depending on the company's structure and growth opportunities
ASSUMPTION: While this role is similar to other senior brand manager roles, the company's unique focus on sustainability and responsibility sets it apart.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new vehicle launch
- Executing a successful marketing campaign to increase brand awareness and market share
- Conducting consumer research to identify growth opportunities and inform product development
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of consumer insights and market research.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brand portfolio?
- How does the company support the growth and development of its brand managers?
- What is the company's approach to sustainability and responsibility in the automotive industry?
- How does the company measure the success of its brand management efforts?
- What is the company's approach to innovation and continuous learning in the brand management function?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's long-term vision, commitment to professional development, and understanding of the brand management function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in brand management and marketing
- Prepare examples of successful brand campaigns you have led
- Follow up with the recruiter one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
