📌 Core Information
🔹 Job Title: Senior Brand Manager - Premium
🔹 Company: Kimberly-Clark
🔹 Location: Mumbai Corporate Office, India
🔹 Job Type: Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth in the diaper and pants portfolio through innovation projects and brand activation initiatives
- Managing cross-functional teams to bring innovations to market
- Achieving financial and market share targets
- Developing and executing integrated marketing campaigns
- Optimizing marketing budgets to maximize efficiency and effectiveness
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage cross-functional teams effectively.
📋 Key Responsibilities
✅ Responsible for contributing to the growth of the diaper & pants portfolio by planning and executing innovation projects, in market commercialization of the initiatives along with Brand activation initiatives
✅ Accountable for driving top line growth, accretive margins, market shares and brand equity
✅ Support marketing manager in developing the BCC business & innovation strategy, Brand vision and architecture for the portfolio
✅ Drive the development and execution of integrated marketing campaigns (ATL, BTL, Digital, PR, and Trade Marketing)
✅ Manage agency relationships (creative, media, digital) to ensure high-quality deliverables
✅ Monitor brand P&L, sales performance, and ROI on marketing spend
ASSUMPTION: This role requires a deep understanding of consumer insights, market trends, and competitive dynamics in the diaper category.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or related field. MBA preferred.
Experience: 5+ years of brand management experience in the FMCG industry, with a proven track record of driving brand growth.
Required Skills:
- Strong strategic thinking and analytical skills with Consumer Centric Approach
- Understanding in digital marketing and media planning
- Excellent project management abilities to lead innovation
- Data-driven decision-making & result oriented mindset
- Creative mindset with strong communication and presentation skill
Preferred Skills:
- Experience in a management position (i.e., handling a portfolio of brands or customers of magnitude)
- Good knowledge of brand development and consumer goods industry dynamics
ASSUMPTION: Proficiency in MS Office tools, Advisor of Nielsen, and PC-based applications is also necessary for this role.
💰 Compensation & Benefits
Salary Range: INR 15-20 LPA (Based on experience and market standards for Senior Brand Manager roles in the FMCG industry in India)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in the FMCG industry in India. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kimberly-Clark operates in the manufacturing industry, specifically in the production of personal care and household products.
Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development.
Founded: Kimberly-Clark was founded in 1872 and has since grown into a global leader in its industry.
Company Description:
- Kimberly-Clark is committed to creating Better Care for a Better World through its iconic brands, including Huggies®, Kleenex®, Kotex®, and Depend®.
- The company is dedicated to sustainability, inclusion, wellbeing, and career development, providing a performance culture fueled by authentic caring.
- Kimberly-Clark offers flexible work arrangements, allowing employees to have purposeful time in the office and partner with their leaders to make flexibility work for both the employee and the business.
Company Specialties:
- Brand management
- Consumer insights
- Market trends
- Cross-functional team management
- Financial analysis
- Strategic thinking
- Digital marketing
- Project management
- Communication skills
- Analytical skills
- Creative mindset
- Media planning
- Consumer promotions
- Advertising
- SKU management
- Pricing strategy
Company Website: Kimberly-Clark
ASSUMPTION: Kimberly-Clark's global presence and commitment to sustainability make it an attractive employer for candidates seeking to make a positive impact on the world.
📊 Role Analysis
Career Level: Senior Brand Manager roles are typically mid-level management positions with significant responsibilities and decision-making authority.
Reporting Structure: This role reports directly to the Marketing Manager (Premium) of Baby & Child Care.
Work Arrangement: This role follows a hybrid work arrangement, with employees required to be on-site for 2 days a week.
Growth Opportunities:
- Proven track record of driving brand growth may lead to promotions or increased responsibilities
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to learning and development opportunities through Kimberly-Clark's performance culture
ASSUMPTION: Kimberly-Clark's commitment to growing its people and providing opportunities for career advancement makes this role an attractive option for candidates looking to develop their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Kimberly-Clark's Mumbai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Mumbai Corporate Office, India
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India.
- The city is known for its diverse culture, vibrant nightlife, and rich history.
- Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters.
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Kimberly-Clark's Mumbai office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager
Key Assessment Areas:
- Strategic thinking and analytical skills
- Consumer-centric approach and understanding of market trends
- Ability to manage cross-functional teams and drive results
- Communication and presentation skills
- Cultural fit with Kimberly-Clark's values and mission
Application Tips:
- Highlight relevant experience and achievements in brand management, consumer insights, and market trends
- Tailor your resume and cover letter to emphasize your fit for this role and Kimberly-Clark's mission
- Prepare for behavioral and technical interview questions related to brand management, consumer insights, and market trends
ATS Keywords: Brand Management, Consumer Insights, Market Trends, Cross-Functional Teams, Financial Analysis, Strategic Thinking, Digital Marketing, Project Management, Communication Skills, Analytical Skills, Creative Mindset, Media Planning, Consumer Promotions, Advertising, SKU Management, Pricing Strategy
ASSUMPTION: Kimberly-Clark's interview process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, analytical skills, and consumer-centric approach.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Advisor of Nielsen
- PC-based applications
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Kimberly-Clark provides its employees with access to industry-standard tools and technologies to support their work and drive results.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Innovation
- Winning Together
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Agile and adaptable
- Customer-centric
- Inclusive and diverse
Self-Assessment Questions:
- Do you align with Kimberly-Clark's values of integrity, respect, excellence, innovation, and winning together?
- Are you comfortable working in a hybrid work environment, with 2 days on-site per week?
- Do you have a creative mindset and strong communication and presentation skills?
ASSUMPTION: Kimberly-Clark's values and work style emphasize a collaborative, data-driven, and customer-centric approach, with a focus on winning together and driving results.
⚠️ Potential Challenges
- Managing cross-functional teams and driving results may require strong leadership and communication skills
- Keeping up with market trends and consumer insights may require continuous learning and adaptation
- Working in a hybrid environment may present challenges in terms of communication and collaboration
- Balancing work and personal life may be challenging, given the demands of the role
ASSUMPTION: Kimberly-Clark's commitment to work-life balance and flexible work arrangements helps mitigate these challenges.
📈 Similar Roles Comparison
- Compared to other Senior Brand Manager roles, this position places a greater emphasis on consumer insights, market trends, and cross-functional team management
- In the FMCG industry, this role is competitive in terms of salary, benefits, and growth opportunities
- Career path comparison: This role provides opportunities for career advancement within Kimberly-Clark's marketing department or other related functions
ASSUMPTION: Kimberly-Clark's commitment to growing its people and providing opportunities for career advancement makes this role an attractive option for candidates looking to develop their skills and advance their careers.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new diaper product in the Indian market
- Conducting consumer research to identify market gaps and opportunities in the diaper category
- Managing cross-functional teams to bring an innovation to market and achieve target sales and market share
ASSUMPTION: Kimberly-Clark's commitment to innovation and growth provides opportunities for candidates to work on high-impact projects and drive results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Baby & Child Care department?
- How does Kimberly-Clark support the growth and development of its employees?
- What are the key challenges facing the diaper and pants portfolio in the Indian market, and how can this role address them?
- How does Kimberly-Clark measure the success of its brand managers, and what are the opportunities for growth and advancement in this role?
- What is the work-life balance like for employees in this role, and how does Kimberly-Clark support work-life balance?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company culture, and make an informed decision about whether this role is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Kimberly-Clark Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills in brand management, consumer insights, and market trends
- Prepare for behavioral and technical interview questions related to brand management, consumer insights, and market trends
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
