Sr. Brand Manager, Twisted Tea

📌 Core Information

🔹 Job Title: Sr. Brand Manager, Twisted Tea

🔹 Company: Boston Beer

🔹 Location: Boston, MA

🔹 Job Type: Full time (Hybrid: On-site 3 days a week)

🔹 Category: Brand Management

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and launching new products to drive volume and reinforce key brand equities
• Maximizing the impact of the existing high-end product portfolio through strategic positioning
• Collaborating with cross-functional teams to develop and execute marketing initiatives
• Analyzing data and consumer insights to inform strategic decisions and drive business results

ASSUMPTION: This role requires a strong strategic mindset, analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute annual strategic plans and tactical development for the brand’s retail promotional/trade programming and local/experiential activation

✅ Position existing high-end products to maximize impact of the product portfolio

✅ Research, develop, test, and launch new offerings to drive key equities for the brand

✅ Develop recommendations and gain alignment with senior management on direction for key initiatives and product communication

✅ Utilize IRI and depletions data to develop compelling selling stories and rationale for product recommendations, volume forecasts, and project recaps

✅ Develop pricing and P&L analysis for new products

✅ Develop market research plans and utilize both quantitative and qualitative methods to support key decisions

✅ Collaborate closely with Sales to develop marketing initiatives and effectively communicate details to the organization

✅ Evaluate product or program opportunities based on strategic and financial value to BBC

✅ Occasional travel for meetings and trainings

ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 8+ years of experience in a results-oriented consumer product marketing role at a marketing-driven firm

Required Skills:

• Proven experience in developing and launching new products
• Project planning and management, budgeting, and financial analysis
• Product positioning and communication skills
• Ability to lead cross-functional teams to project completion
• Demonstrated ability to analyze and interpret data, add value, and provide action-oriented recommendations in-line with business objectives
• Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
• Proven interpersonal and communication skills
• Highly organized, flexible, self-motivated, and able to succeed in a dynamic fast-paced environment

Preferred Skills:

• Masters Degree
• Social and digital experience
• Consumer packaged goods industry experience

ASSUMPTION: Candidates with a strong background in consumer product marketing and a proven track record of driving business results through strategic initiatives are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $115,000 - $170,000 (dependent on related experience, skillset, and location)

Benefits:

• Generous healthcare on day one
• Stock purchase plan
• 401k
• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand manager role in the consumer goods industry. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 1,001-5,000 employees

Founded: 1984

Company Description:

• Boston Beer Company is a leading brewer of beer and beyond beer products
• Founded by Jim Koch in 1984, the company is known for its innovative and high-quality products
• The company's portfolio includes brands such as Samuel Adams, Twisted Tea, and Truly Hard Seltzer

Company Specialties:

• Beer and beyond beer

Company Website: www.bostonbeer.com

ASSUMPTION: Boston Beer Company is a well-established and respected company in the food and beverage industry, known for its innovative products and commitment to quality.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Brand Director, Twisted Tea

Work Arrangement: Hybrid (On-site 3 days a week, Tuesday - Thursday)

Growth Opportunities:

• Potential to grow into a Brand Director role or take on additional responsibilities within the brand team
• Opportunities for cross-functional collaboration and learning within the broader organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both within the brand team and across the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (On-site 3 days a week, Tuesday - Thursday)

Office Location(s): The Innovation and Design Building, Boston, MA

Geographic Context:

• Boston is a vibrant and historic city with a strong food and beverage industry
• The Innovation and Design Building is a modern and collaborative work environment
• Boston offers a high cost of living but also high earning potential

Work Schedule: Full-time (40 hours/week)

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The office location is convenient and offers a modern and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth interview with the Brand Director, Twisted Tea
• Case study presentation or market research project
• Final interview with the Senior Leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• Research the company and the Twisted Tea brand to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Brand Management, Product Development, Market Research, Data Analysis, Project Management, Consumer Insights, Strategic Planning, Promotional Programming, Packaging Development, Sales Collaboration, Cross-Functional Leadership

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, data analysis skills, and cultural fit. Preparation and research are key to success in this process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Data analysis tools (e.g., Tableau, Power BI)
• Market research tools (e.g., SurveyMonkey, Qualtrics)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace. Familiarity with data analysis and market research tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passion for beer and the beer business
• Quality and innovation in everything we do
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic environment
• Strong focus on data-driven decision making
• Collaborative and cross-functional teamwork

Self-Assessment Questions:

• Do you have a deep passion for beer and the beer business?
• Are you comfortable working in a fast-paced and dynamic environment?
• Do you thrive in a collaborative and cross-functional team setting?

ASSUMPTION: Boston Beer Company values candidates who are passionate about beer, comfortable working in a fast-paced environment, and able to collaborate effectively with cross-functional teams.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Collaborating effectively with cross-functional teams
• Adapting to changes in the market and consumer behavior

ASSUMPTION: This role presents both opportunities and challenges, requiring strong project management skills, adaptability, and effective collaboration with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager role in other consumer goods companies, but with a focus on the beer and beyond beer industry
• Unlike other consumer goods companies, Boston Beer Company places a strong emphasis on innovation and quality in everything it does
• Career progression in this role may differ from other consumer goods companies, with opportunities for growth within the brand team or across the broader organization

ASSUMPTION: While this role shares similarities with other Senior Brand Manager roles, the unique focus on beer and beyond beer and the company's emphasis on innovation and quality set it apart from other consumer goods companies.

📝 Sample Projects

• Developing a strategic plan for the launch of a new Twisted Tea flavor
• Conducting market research to understand consumer preferences for hard seltzer beverages
• Analyzing sales data to identify trends and opportunities for growth in the Twisted Tea brand

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they may work on in this role, highlighting the strategic, analytical, and collaborative nature of the work.

❓ Key Questions to Ask During Interview

• Can you describe the brand team structure and how this role fits into it?
• How does the company support the growth and development of its employees?
• What are the biggest challenges facing the Twisted Tea brand, and how can this role help address them?
• How does the company approach innovation and new product development?
• What is the company's approach to work-life balance, particularly for hybrid workers?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the brand team, and the company's approach to growth, innovation, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• Research the company and the Twisted Tea brand to demonstrate your enthusiasm and understanding of the role
• Follow up with the recruiter one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.