🔹 Job Title: Sr. Brand Manager, US Visualization & FLACS
🔹 Company: Alcon
🔹 Location: Fort Worth, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
✅ Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
✅ Formulate and review corporate short and long-range plans, goals, and objectives for a specific product or product line
✅ Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
✅ Establish marketing strategies, including advertising promotions, pricing strategy, distribution channel management, and tactical plan development and execution
✅ Evaluate brand performance, provide briefs, and oversee the development of marketing materials
✅ Recommend product development and enhancements based on brand performance and feedback from customers
✅ Conduct competitive product analysis and market research on consumer behavior and the professional audience
✅ Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
✅ Collaborate with internal and external stakeholders to achieve objectives
✅ Drive execution programs aligned with brand strategies
✅ Ensure that promotional materials and selling tools conform to quality standards
✅ Partner with the Director of Marketing on new product launch activities and coordinate international brand management
✅ Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
✅ Execute channel product positioning and competitive selling strategies
✅ Manage budget and expenses, planning, and forecasting
✅ Provide support on specific projects undertaken by the Marketing Team
✅ Partner with internal stakeholders on government Request For Proposals (RFP)
✅ Develop and organize events, ensuring the planned level of distribution and systematic implementation of new products
✅ Serve as a technical adviser, demonstrating products and troubleshooting product issues
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
Education: Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
Experience: 7 Years of Proven Experience
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the pharmaceutical or medical device industry would be beneficial for understanding the regulatory environment and customer base.
Salary Range: Based on industry standards for a Senior Brand Manager role in the pharmaceutical industry, the estimated salary range is $120,000 - $160,000 per year. This is an estimate and the actual salary may vary based on factors such as experience, performance, and company policy.
Benefits:
Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: While the salary range is an estimate, it is based on market research and industry standards for similar roles in the pharmaceutical industry.
Industry: Alcon is a global leader in eye care, providing innovative products and services to enhance sight and help people see brilliantly. They operate in the pharmaceutical manufacturing industry.
Company Size: Alcon has 11-50 employees, making it a mid-sized company. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.
Founded: Alcon was founded in 1945 and has since grown to become a global leader in eye care, with a rich history of innovation and customer focus.
Company Description:
Company Specialties:
Company Website: http://www.cibavision.de
ASSUMPTION: Alcon's focus on innovation and customer satisfaction creates an environment that encourages continuous learning and improvement.
Career Level: This role is a senior-level position, offering the opportunity to lead marketing strategies and collaborate with cross-functional teams.
Reporting Structure: The Sr. Brand Manager reports directly to the Director of Marketing and works closely with various internal and external stakeholders.
Work Arrangement: This role is on-site, requiring regular presence in the Fort Worth office. However, some flexibility may be available for remote work, depending on the company's policies and the individual's needs.
Growth Opportunities:
ASSUMPTION: Given Alcon's global presence and commitment to innovation, there are ample opportunities for growth and development within the company.
Office Type: Alcon's Fort Worth office is a modern, professional environment that fosters collaboration and innovation.
Office Location(s): Fort Worth, Texas, United States
Geographic Context:
Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Fort Worth's diverse cultural scene and affordable cost of living make it an attractive location for employees, offering a high quality of life both in and out of the office.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategies, Brand Management, Market Research, Product Development, Sales Coordination, Budget Management, Event Planning, Competitive Analysis, Stakeholder Collaboration, Advertising Promotions, Distribution Channel Management, Tactical Planning, Performance Evaluation, Technical Advising, Training Needs Assessment, Product Positioning, Troubleshooting
ASSUMPTION: Alcon's application process is designed to assess your skills and experience, with a focus on strategic thinking, communication, and industry knowledge.
ASSUMPTION: While not explicitly stated, familiarity with common marketing and project management tools is expected for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Alcon values employees who are patient-centric, innovative, and committed to delivering high-quality results in a collaborative environment.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative industry.
ASSUMPTION: While this role shares similarities with other Senior Brand Manager roles, the unique aspects of the pharmaceutical industry and Alcon's products require specific knowledge and skills.
ASSUMPTION: These sample projects are designed to assess your ability to develop and execute marketing strategies, conduct market research, and collaborate with cross-functional teams.
ASSUMPTION: These questions are designed to assess your understanding of the role, the company's marketing strategy, and its approach to employee development and growth.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.