📌 Core Information
🔹 Job Title: Sr. Brand Marketing Manager
🔹 Company: Chime
🔹 Location: San Francisco, CA & New York, NY
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining Chime’s long-term brand vision and mission
- Leading brand positioning efforts to ensure differentiation
- Analyzing consumer behavior, feedback, and market trends
- Managing integrated marketing campaigns aligned with brand strategy
- Collaborating with cross-functional teams and external agencies
ASSUMPTION: This role requires a strategic thinker with a strong brand instinct and a bias for action, comfortable balancing long-term vision with day-to-day execution.
📋 Key Responsibilities
✅ Define Chime’s long-term brand vision and mission, with clear customer segmentation and targeted messaging
✅ Lead brand positioning efforts to ensure differentiation and uncover growth opportunities through competitive analysis
✅ Analyze consumer behavior, feedback, and market trends to shape brand perception and optimize marketing strategies
✅ Use data and analytics tools to track brand performance and refine targeting and personalization efforts
✅ Develop and execute integrated marketing campaigns aligned with brand strategy, ensuring consistency across channels
✅ Manage campaign delivery from briefing through post-analysis, partnering with internal teams and external agencies to stay on time and on budget
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaigns are delivered on time and within budget.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in brand marketing, brand strategy, or integrated marketing, ideally across both in-house and agency environments or within consumer tech, fintech, or mission-driven brands
Required Skills:
- Proven ability to manage creative development end to end, from briefing and concepting through feedback and final delivery, across both internal teams and external agencies
- Strong cross-functional collaborator with experience partnering across creative, social, growth, comms, and product marketing to maintain brand consistency
- Deep understanding of brand and campaign performance metrics; able to define KPIs, analyze results, and apply insights to optimize creative and messaging
Preferred Skills:
- Experience in the financial services or fintech industry
- Fluency in Spanish or another language
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $130,050 - $180,600 per year
Benefits:
- 401k match
- Medical, dental, vision, life, and disability benefits
- Generous vacation policy and company-wide Chime Days
- Paid parental leave
- Annual wellness stipend
- Community support time
- Hybrid work perks
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the information given in the job description. However, it is always recommended to verify the actual compensation package with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Chime was created to empower everyday people to unlock their financial progress
- Offers user-friendly tools and intuitive platforms for banking services
- Provides access to accounts with no overdraft fees, early direct deposit, credit history building, and financial literacy resources
Company Specialties:
- Mobile banking
- Financial wellness
- Credit building
Company Website: https://www.chime.com/
ASSUMPTION: Chime is a well-established fintech company with a strong focus on providing accessible and user-friendly financial services to its members.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the VP of Brand Marketing
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and campaigns
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, given Chime's rapid expansion and strong market position.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being
Office Location(s): San Francisco, CA & New York, NY
Geographic Context:
- San Francisco: Known for its vibrant tech industry, diverse culture, and high cost of living
- New York: A global financial hub with a fast-paced, competitive job market
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid workers)
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Brand strategy and positioning
- Campaign management and execution
- Cross-functional collaboration and communication
- Data analysis and insights-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of brand campaigns you've managed from start to finish, including challenges faced and outcomes achieved
- Research Chime's brand and mission to demonstrate your understanding and alignment with the company's values
ATS Keywords: Brand Marketing, Brand Strategy, Integrated Marketing, Campaign Management, Cross-Functional Collaboration, Data Analysis, Strategic Thinking, Financial Services, Fintech
ASSUMPTION: Chime uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Asana or similar project management tool
- Brand tracking and analytics tools (e.g., Brand24, YouGov, Kantar)
- Campaign management platforms (e.g., Hootsuite, Sprout Social, Adobe Campaign)
ASSUMPTION: Chime uses industry-standard tools and technologies for brand tracking, project management, and campaign execution.
👔 Cultural Fit Considerations
Company Values:
- Member-centric
- Inclusive
- Collaborative
- Innovative
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach defining and communicating a brand's mission and vision?
- Can you provide an example of a time when you had to pivot a campaign strategy due to changing market conditions?
- How do you ensure brand consistency across multiple channels and touchpoints?
ASSUMPTION: Chime values candidates who are passionate about their mission, collaborative, and able to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with external agencies and vendors, necessitating strong communication and project management skills
- Keeping up with the fast-paced nature of the fintech industry, requiring continuous learning and adaptation
- Balancing long-term brand strategy with short-term campaign execution, demanding strategic thinking and tactical execution
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of financial services and the unique challenges of the fintech industry
- Compared to agency roles, this position offers more long-term brand strategy development and less day-to-day campaign execution
- Career progression in this role may involve moving into a leadership or management position within the marketing department
ASSUMPTION: This role offers a unique blend of strategic brand development and tactical campaign management, with a focus on the financial services industry.
📝 Sample Projects
- Developing a comprehensive brand refresh strategy, including visual identity, tone of voice, and messaging framework
- Launching a new product or service, including market research, positioning, and go-to-market strategy
- Managing a high-profile campaign, such as a Super Bowl ad or viral marketing stunt, from concept to execution
ASSUMPTION: These projects demonstrate the range of responsibilities and challenges faced by a Sr. Brand Marketing Manager at Chime.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Chime brand in the next 12-24 months, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as product, growth, and partnerships, to ensure brand consistency and alignment?
- What opportunities exist for professional development and growth within the marketing department?
- How does Chime measure and track brand performance, and how can this role contribute to improving those metrics?
- What is the company's approach to diversity, equity, and inclusion, and how does this role support those initiatives?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of brand campaigns you've managed from start to finish, including challenges faced and outcomes achieved
- Research Chime's brand and mission to demonstrate your understanding and alignment with the company's values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
