📌 Core Information
🔹 Job Title: Sr Brand Marketing Specialist
🔹 Company: Michaels Stores
🔹 Location: Irving, Texas
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omni-channel marketing programs to support brand strategy
- Collaborating with cross-functional teams to ensure brand consistency across all channels
- Analyzing campaign results and performance metrics to inform future marketing decisions
- Researching competition and new initiatives to maintain brand competitiveness
- Leading or assisting in leading stretch assignments and providing guidance on other marketing tactics
ASSUMPTION: This role requires a strategic thinker with a deep understanding of consumer behavior, advanced project management skills, and experience developing trend-right and relevant marketing content.
📋 Key Responsibilities
✅ Maintain brand positioning and standards across all assets and integrations
✅ Create engaging content to drive brand awareness and engagement
✅ Develop and execute strategic creative and messaging briefs for select brand programs
✅ Collaborate with cross-functional teams to ensure brand consistency across all channels
✅ Research competition and new initiatives in the arts & crafts industry and best practices in the retail space
✅ Monitor marketing channel owners, vendor partners, and others to ensure expected deliverables are on track
✅ Edit assets and recommend creative revisions
✅ Prepare presentations to inform or update partners about programs, plans, creative, campaign results, insights, future work, and opportunities
✅ Assist and occasionally lead in the planning and execution of external events and activations to promote the brand
ASSUMPTION: This role involves a high level of collaboration and requires strong communication, project management, and data-driven problem-solving skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 5+ years of marketing experience, preferably in the retail industry
Required Skills:
- Advanced project management and data-driven problem-solving skills
- Experience developing trend-right and relevant marketing content
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office and Teams
Preferred Skills:
- Prior retail marketing experience or agency background preferred
- Experience in creative production and managing partnerships/experiences is a plus
ASSUMPTION: Candidates with a Bachelor’s degree in Marketing, Communications, or a related field, along with experience in brand marketing or agency account management, will be strongly considered.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (based on industry standards for a Sr Brand Marketing Specialist role in the retail industry with 5-10 years of experience)
Benefits:
- Health Insurance
- Paid Time Off
- Tuition Assistance
- Generous Employee Discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Michaels Stores operates in the retail industry, specifically in the arts & crafts and creative products sector.
Company Size: Michaels Stores has 10,001+ employees, making it a large organization with extensive resources and opportunities for growth.
Founded: Michaels Stores was founded in 1973 and is headquartered in Irving, Texas.
Company Description:
- Michaels Stores is the leading destination for creating and celebrating in North America, with over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca.
- The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace.
- Michaels Stores is committed to fueling the joy of creativity and providing a wide range of products and services to inspire and support creative projects and celebrations.
Company Specialties:
- Crafts
- Framing
- Floral
- Art
- Kids crafts
- DIY
- Yarn
- Beading
- Scrapbooking
- Handmade
- Ecommerce
Company Website: www.michaels.com
ASSUMPTION: Michaels Stores is a well-established and successful retailer in the arts & crafts and creative products industry, with a strong brand and extensive product offerings.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in brand marketing.
Reporting Structure: The Sr Brand Marketing Specialist reports to the Manager, Brand Marketing, and works closely with cross-functional teams in Merchandising, Analytics & Insights, CRM, Paid Media, and Store Operations, as well as with Vendor partners.
Work Arrangement: This role is on-site, with the opportunity to work from the corporate office in Irving, Texas.
Growth Opportunities:
- Leading stretch assignments and providing guidance on other marketing tactics
- Assisting in the planning and execution of external events and activations to promote the brand
- Potential for career advancement within the marketing department or the organization as a whole
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to work on a wide range of marketing initiatives and campaigns.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Irving, Texas
Geographic Context:
- The Irving, Texas area has a humid subtropical climate, with hot summers and mild winters.
- The cost of living in Irving is relatively affordable compared to other major metropolitan areas in the United States.
- Irving is located in the Dallas-Fort Worth metroplex, offering a wide range of cultural, recreational, and entertainment opportunities.
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or weekend work to support marketing campaigns or events.
ASSUMPTION: The work environment at Michaels Stores is collaborative and fast-paced, with a focus on driving results and innovation in the retail industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with brand marketing, campaign management, and data-driven decision-making
- Research Michaels Stores and the arts & crafts industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Brand Marketing, Campaign Management, Data Analysis, Consumer Behavior, Creative Production, Marketing Strategy, Retail Industry, Cross-Functional Teams
ASSUMPTION: The interview process at Michaels Stores is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Microsoft Teams
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Inspiration
- Community
- Expertise
- Integrity
- Diversity
- Inclusion
Work Style:
- Collaborative
- Fast-paced
- Results-driven
- Innovative
- Customer-focused
Self-Assessment Questions:
- Do you have a passion for brand marketing and a deep understanding of consumer behavior?
- Are you able to work effectively in a fast-paced, collaborative environment?
- Do you have strong project management and data-driven problem-solving skills?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
ASSUMPTION: Michaels Stores values a diverse and inclusive work environment that fosters creativity, inspiration, and community among its employees.
⚠️ Potential Challenges
- The retail industry is highly competitive, and this role requires a strong understanding of consumer behavior and market trends
- The role involves managing multiple projects simultaneously, which can be challenging and require strong organizational skills
- The work environment is fast-paced and may require occasional overtime or weekend work to support marketing campaigns or events
- The Irving, Texas area can experience extreme weather conditions, which may impact commuting and work arrangements
ASSUMPTION: The potential challenges associated with this role can be mitigated with strong organizational skills, effective time management, and a commitment to driving results in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other brand marketing roles in the retail industry, this role offers a unique opportunity to work on a wide range of marketing initiatives and campaigns
- Michaels Stores is a well-established and successful retailer in the arts & crafts and creative products industry, with a strong brand and extensive product offerings
- This role offers opportunities for professional growth and development, as well as the chance to work on high-impact marketing campaigns and initiatives
ASSUMPTION: This role is well-suited for experienced brand marketing professionals looking to take the next step in their career and make a significant impact in the retail industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line or collection
- Conducting market research and analyzing data to inform marketing strategy and tactics
- Managing a team of marketing professionals to execute a large-scale event or activation
- Creating and implementing a content marketing strategy to drive brand awareness and engagement
ASSUMPTION: The sample projects listed above are representative of the types of initiatives and campaigns that the Sr Brand Marketing Specialist may work on at Michaels Stores.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Michaels Stores support the professional growth and development of its employees?
- What are the key priorities for the marketing department in the next 12-24 months?
- How does Michaels Stores approach diversity, equity, and inclusion in its marketing efforts and overall company culture?
- What are the most challenging aspects of working in brand marketing at Michaels Stores, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success at Michaels Stores.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching Michaels Stores and the arts & crafts industry, and be ready to discuss your experience with brand marketing, campaign management, and data-driven decision-making
- If selected for the final interview, be prepared to present a marketing plan or campaign concept that demonstrates your strategic thinking and creativity
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
