📌 Core Information
🔹 Job Title: Senior Campaign Planner, Government Customer Marketing
🔹 Company: Thomson Reuters
🔹 Location: United States (Telecommute)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing activities for the Government team
- Managing campaigns, setting goals, and collaborating with various teams
- Working with demand gen team partners to implement, track, measure, and optimize efforts
- Briefing and overseeing the campaign-related work of internal and external agencies
- Ensuring campaign goals are defined, tracked, and measured using reverse funnel methodology
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Create B2B marketing campaign plans and integrated programs geared towards an assigned go-to-market across the customer journey
✅ Work with demand gen team partners to implement, track, measure, assess, and optimize efforts at varying levels of the campaign and across channels based on a variety of objectives
✅ Brief and oversee the campaign-related work of internal and external agencies, channel partners, and creative partners
✅ Ensure campaign goals/KPIs are defined, tracked, and measured using reverse funnel methodology
✅ Work within and manage budget at this senior level, and report any overspend
✅ Plan and execute traditional marketing channels, as well as digital marketing and supporting lead generation to engage and convert customers and prospects to acquire, upsell, and cross-sell
✅ Work with brand, content, and solutions marketing teams to ensure the organization’s brand and identity is adhered to in campaigns and in all communication channels utilized for the campaign
✅ Review regular reports of campaign results, including web analysis and evaluation of KPIs, using tools such as Salesforce, Tableau, and Adobe Analytics
✅ Ensure marketing materials are accurate, customer-centric, and effective
✅ Stay curious with emerging trends in marketing and adapt those learnings to your campaign roadmap
✅ Work with manager, team members, and business partners to drive outcomes, be motivated by change, and work to achieve business objectives
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field (or equivalent experience)
Experience: 5+ years in results-driven, B2B digital and offline campaign strategy
Required Skills:
- Proven experience in B2B digital and offline campaign strategy
- Strong analytical and reporting skills, with experience using tools such as Salesforce, Adobe Analytics, and Tableau
- Strategic understanding of marketing automation platforms such as Eloqua, lead scoring strategies, and the marketing funnel stages (leads, MQL, SQL, etc.)
- Ability to work with minimal guidance and direction from manager
- Drive and desire to deeply understand government customers and their needs on an ongoing basis
Preferred Skills:
- Experience working with government agencies
- Fluency in additional languages
ASSUMPTION: Candidates with experience in government marketing or a strong understanding of government customers will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $72,100 - $133,900 (USD) per year
Benefits:
- Hybrid work model (2-3 days a week in the office)
- Flexible and supportive benefits, including flexible vacation, two company-wide mental health days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing campaign planner role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Global)
Founded: 1985 (as a public company)
Company Description:
- Thomson Reuters provides intelligent information, technology, and data to the world's leading professionals and organizations
- The company's products and services include highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions
- Thomson Reuters serves professionals across legal, tax, accounting, compliance, government, and media
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a large, global company with a strong reputation in the information and technology industries.
📊 Role Analysis
Career Level: Senior Marketing Role
Reporting Structure: Reports directly to the Marketing Manager for the Government team
Work Arrangement: Hybrid (2 days in office per week)
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing team
- Opportunities to work on high-profile government initiatives and gain exposure to senior leadership
- possibility to transition into a full-time remote role after demonstrating success in the hybrid arrangement
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in office per week)
Office Location(s): United States (Telecommute)
Geographic Context:
- The United States has a diverse and dynamic government market, with many exciting and high-profile initiatives
- This role supports federal, state, and local government agencies to help them move their missions forward every day
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 3 days per week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, combining the structure and collaboration of an office environment with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Campaign planning and execution skills
- Strategic thinking and problem-solving abilities
- Cross-functional teamwork and collaboration
- Adaptability and resilience in a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful campaign strategies and results from your previous roles
- Research Thomson Reuters and the government market to demonstrate your understanding of the company and its customers
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: B2B marketing, campaign strategy, digital marketing, lead generation, budget management, Salesforce, Adobe Analytics, Tableau, marketing automation, customer engagement, content creation, performance metrics, demand generation, cross sell, upsell, customer journey
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, campaign planning and execution skills, and ability to work effectively in a hybrid work environment.
🛠️ Tools & Technologies
- Salesforce
- Adobe Analytics
- Tableau
- Eloqua (or other marketing automation platforms)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in a dynamic work environment
- Strategic and forward-thinking
- Customer-centric and data-driven
Self-Assessment Questions:
- How do your personal values align with Thomson Reuters' company values?
- Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?
- How do you approach learning from failures and setbacks, and how do you apply those lessons to improve your future performance?
ASSUMPTION: Candidates who are a strong cultural fit will have a better chance of success in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Working with various teams and stakeholders may require strong communication and collaboration skills
- Adapting to a hybrid work environment may present challenges for some candidates
- Keeping up with emerging trends in marketing and technology may require continuous learning and development
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to other senior marketing campaign planner positions, but with a focus on the government market
- Government marketing requires a strong understanding of government customers and their unique needs and challenges
- Career paths in government marketing may differ from those in other industries, with opportunities for specialization and advancement within the government sector
ASSUMPTION: Candidates with experience in government marketing or a strong understanding of government customers will have an advantage in this role.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive awareness and engagement for a new government product or service
- Creating targeted content and offers to support lead generation and nurturing efforts for a specific government segment
- Managing a team of external agencies and vendors to deliver campaign assets and materials on time and within budget
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of collaboration and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Government marketing team?
- How does this role fit into the overall marketing strategy for the Government business unit?
- What are the most pressing challenges facing the Government team, and how can this role help address them?
- How does Thomson Reuters support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful campaign strategies and results from your previous roles
- Research Thomson Reuters and the government market to demonstrate your understanding of the company and its customers
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
