📌 Core Information
🔹 Job Title: Sr Channel Marketing Specialist
🔹 Company: Resideo
🔹 Location: Melville, New York, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing channel-specific marketing plans to drive brand visibility and customer engagement
- Creating compelling marketing content and managing integrated campaigns to support product launches and promotions
- Collaborating cross-functionally with sales, marketing, digital, and learning enablement teams to build integrated marketing and communications plans
- Managing channel communications plans and maintaining strategic relationships with suppliers and industry trade partners
ASSUMPTION: This role requires a balance of strategic planning and hands-on content development, making it ideal for a marketing professional with a strong background in B2B or B2C marketing and a knack for project management.
📋 Key Responsibilities
✅ Develop and implement channel-specific marketing plans aligned with sales goals, product priorities, and partner needs
✅ Create proactive segmented campaigns and communications plans with guidance from sales and category management teams
✅ Create compelling marketing content for promotions and product launches, including emails, case studies, video scripts, and digital ad copy
✅ Manage channel communications plans, including newsletters, partner updates, and internal communications
✅ Lead growth-focused advertising initiatives across digital and traditional platforms to support product launches, promotions, and partner campaigns
✅ Maintain strategic relationships with suppliers and industry trade partners
✅ Communicate and track industry trends
✅ Design and deliver sales support tools and materials
✅ Communicate and track investment impact, including ROI analysis, budget, and resource reporting
✅ Plan, execute, and support specialized sales and marketing events
ASSUMPTION: The role may evolve based on business needs and may require additional responsibilities as the company grows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience in B2B or B2C channel marketing, preferably with a distributor, manufacturer, or brand-led organization
Required Skills:
- Proven ability to create marketing content and manage integrated campaigns
- Strong project management and organizational skills with attention to detail
- Excellent written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced, cross-functional environment
Preferred Skills:
- Experience supporting proprietary/manufactured brands
- Background in industrial, tech, consumer goods, or similar sectors
- Experience in marketing automation tools (e.g., Marketo), CRM (e.g., Salesforce)
- Knowledge of retail, wholesale, or eCommerce channel
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage, but the company values skills and passion over specific experience.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (based on industry standards for a Marketing Specialist with 3-5 years of experience in the New York area)
Benefits:
- Flexible vacation
- Opportunity for career advancement with a growing company in a growing industry
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics
Company Size: 10,001+ employees (Large enterprise with a global presence)
Founded: 1920 (As Honeywell, Resideo was founded in 1920 and became an independent company in 2018)
Company Description:
- Resideo is a leading global provider of home comfort and security solutions, with a portfolio of iconic brands including Honeywell Home and First Alert
- The company offers a range of products and services designed to protect what matters most, including smart thermostats, smoke detectors, and security systems
- Resideo is committed to innovation, quality, and customer satisfaction, with a legacy of over 100 years in the industry
Company Specialties:
- Home comfort and security solutions
- Smart home technology
- Industrial and commercial products
- Distribution and supply chain management
Company Website: https://www.resideo.com/
ASSUMPTION: Resideo's large size and global presence offer opportunities for career growth and exposure to diverse markets and products.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist
Reporting Structure: This role reports to the Director of Marketing Communications and works closely with cross-functional teams, including sales, marketing, digital, and learning enablement
Work Arrangement: Hybrid (2-3 days in the office per week, with the rest of the time working remotely)
Growth Opportunities:
- Potential to advance to a marketing manager or senior marketing role within the company
- Opportunity to gain experience in various aspects of marketing, including content development, campaign management, and event planning
- Exposure to a global organization with diverse products and markets
ASSUMPTION: This role offers a good balance of strategic planning and hands-on work, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Melville, New York
Geographic Context:
- Melville is a suburb of New York City, located on Long Island
- The area offers a mix of urban and suburban living, with easy access to New York City and other nearby attractions
- Melville has a diverse population and a strong job market, with many opportunities in various industries
Work Schedule: Full-time (40 hours per week) with a flexible work arrangement that allows for a balance between on-site and remote work
ASSUMPTION: The hybrid work arrangement provides the best of both worlds, offering the structure and collaboration of an office environment along with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Case study or project presentation to evaluate critical thinking and creativity
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and adaptability
- Marketing and campaign management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
- Prepare examples of past marketing campaigns or projects that demonstrate your skills and accomplishments
- Research Resideo and the role to show your enthusiasm and understanding of the company and its products
ATS Keywords: Channel Marketing, Content Development, Campaign Management, Sales Enablement, Event Planning, Project Management, Marketing Automation, CRM, Digital Marketing, Advertising, Industry Trends, ROI Analysis, Budget Management
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current priorities.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo)
- CRM (e.g., Salesforce)
- Project management software (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current preferences and the needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Adaptable and flexible
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with a diverse range of stakeholders, including sales, marketing, and learning enablement teams?
- Do you have a proven track record of creating compelling marketing content and managing integrated campaigns?
ASSUMPTION: Resideo values candidates who are passionate about their work, committed to customer satisfaction, and eager to collaborate with others to achieve success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic planning with hands-on content development and campaign management
- Adapting to a hybrid work arrangement, which may require additional communication and organization
- Keeping up with industry trends and best practices in a rapidly evolving field
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position focuses more on tactical execution and less on strategic planning and team management
- Unlike a Product Marketing role, this position does not have primary responsibility for product positioning, messaging, and go-to-market strategy
- This role offers a unique blend of strategic planning and hands-on content development, providing opportunities for professional growth and development
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the marketing field.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product
- Creating a series of targeted email campaigns to engage and retain customers
- Managing a trade show or event, including logistics, vendor management, and on-site support
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but the specific projects may vary depending on the company's current priorities and needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the most pressing priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does the company measure the success of its marketing campaigns, and how will that inform my work in this role?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with, but candidates should feel free to ask any questions that are important to them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
- Prepare examples of past marketing campaigns or projects that demonstrate your skills and accomplishments
- Research Resideo and the role to show your enthusiasm and understanding of the company and its products
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
