📌 Core Information
🔹 Job Title: Sr Content Marketing Manager
🔹 Company: AYTM
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content marketing strategy to establish thought leadership and engage target audiences
- Creating content that effectively engages buyers throughout the purchase funnel to achieve growth and revenue goals
- Collaborating with cross-functional teams to ensure content aligns with overall business objectives
- Managing external resources and internal teams to execute content initiatives
- Staying up-to-date with industry trends and best practices in content marketing
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. Experience in B2B SaaS content marketing is preferred.
📋 Key Responsibilities
✅ Develop and execute a content marketing strategy that supports overall business objectives
✅ Create high-quality, engaging content across various formats and channels, including blogs, whitepapers, case studies, infographics, industry research, podcasts, videos, webinars, and more
✅ Collaborate with cross-functional teams to ensure content aligns with business objectives and brand guidelines
✅ Manage external resources and internal teams to execute content initiatives on time and within budget
✅ Monitor, evaluate, and report on the performance of content marketing initiatives, and adjust strategy as needed
✅ Stay up-to-date with industry trends and best practices in content marketing
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a deep understanding of the content marketing landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 5+ years of relevant work experience directly owning content strategy and execution in a B2B SaaS environment
Required Skills:
- Proven experience driving both content strategy and production to support a variety of marketing initiatives
- Excellent copywriting and communication skills
- Experience with generative AI tools and platforms
- Ability to manage a wide range of content initiatives
- Strong project management skills
- Familiarity with marketing automation, content syndication, and content management tools
Preferred Skills:
- Experience with SEO and keyword research tools
- Fluency in project management and office software (Microsoft Office, Google Apps, Asana)
- Ability to work effectively in a remote work environment
ASSUMPTION: Candidates should have a proven track record of delivering high-quality content in a fast-paced environment and be comfortable working with minimal supervision.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr Content Marketing Manager with 5-10 years of experience in B2B SaaS)
Benefits:
- Unlimited, responsible PTO
- Affordable Health, Dental, Vision, and more!
- 401k Retirement with automatic company contributions
- Dependent Care pre-tax benefit account
- Professional Development opportunities
- In-Home Snack allowance
- Cellphone/Internet credits
- Equipment and Structured Onboarding
- Paid Volunteer Time
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 51-200 employees (Mid-size company)
Founded: 2009 (16 years ago)
Company Description:
- AYTM delivers state-of-the-art insights automation technology and expert guidance focused on providing answers for today's clients while evolving a platform that supports those curious about tomorrow
- Advancing research with transparency and flexibility, AYTM helps clients connect to a community of people, optimize their products, positioning, and concepts, and get from idea to market faster
- AYTM has a world-class platform, top-tier clients, and a creative and energetic team
Company Specialties:
- DIY Online Market Research
- Innovative Research Platform
- Advanced Analytics/Reporting
- Market Research professional services
- Market Research Automation
- Global Consumer Panel
- Survey Editor
Company Website: aytm.com
ASSUMPTION: AYTM is a well-established company in the market research industry, known for its innovative research platform and commitment to client success.
📊 Role Analysis
Career Level: Mid-Senior level (potential for growth into a Director or VP role)
Reporting Structure: Reports directly to the AVP of Growth Operations
Work Arrangement: Fully Remote (with the option to work from an office if desired)
Growth Opportunities:
- Potential to grow into a Director or VP role as the company expands
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to make a significant impact on the company's content marketing strategy and overall business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company.
🌍 Location & Work Environment
Office Type: Fully Remote (with the option to work from an office if desired)
Office Location(s): Mt. Laurel, New Jersey (headquarters)
Geographic Context:
- AYTM is headquartered in Mt. Laurel, New Jersey, with a fully remote work arrangement
- The company has a global consumer panel and serves clients worldwide
- The remote work arrangement allows for a high degree of flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement requires a certain level of self-discipline and the ability to work effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- In-depth interview with the AVP of Growth Operations and other team members
- Final interview with the CEO
- Background check and offer
Key Assessment Areas:
- Content creation and strategy skills
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit with AYTM's values and work environment
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Provide examples of your content marketing work, including blogs, whitepapers, case studies, or other relevant pieces
- Be prepared to discuss your approach to content marketing strategy and execution
- Showcase your ability to work effectively in a remote work environment
- Follow up with the Hiring Manager after your interview to reiterate your interest in the role and ask any remaining questions
ATS Keywords: Content Marketing, B2B SaaS, Generative AI, Project Management, Marketing Automation, SEO, Social Media, Brand Copywriter, Thought Leadership, Lead Generation, Nurturing, Engagement, Revenue Growth
ASSUMPTION: The interview process will focus on assessing the candidate's content marketing skills, strategic thinking, and cultural fit with AYTM's values and work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs)
- Generative AI tools (e.g., Copy.ai, Frase.io)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Empathy: AYTM prioritizes understanding and supporting its clients, employees, and partners
- Curiosity: AYTM encourages continuous learning and exploration
- Organic growth: AYTM fosters a culture of collaboration and mutual support
- Abundance mindset: AYTM believes in the power of collective success and shared prosperity
Work Style:
- AYTM values a work-life balance and offers flexible scheduling
- The company encourages open communication and active participation in decision-making processes
- AYTM fosters a culture of innovation and experimentation
- The company values diversity, inclusion, and belonging
Self-Assessment Questions:
- How do you embody AYTM's values in your daily work?
- How do you approach balancing work and personal responsibilities in a remote work environment?
- How do you handle feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: AYTM values candidates who align with its core values and are committed to fostering a positive, inclusive work environment.
⚠️ Potential Challenges
- Managing multiple content initiatives simultaneously may require strong project management skills and the ability to prioritize effectively
- Working in a remote environment may present unique challenges, such as maintaining productivity and staying connected to the team
- AYTM's fast-paced work environment may require candidates to be adaptable and comfortable with change
- The role may involve working with external resources and managing their performance, which can be challenging at times
ASSUMPTION: The potential challenges of this role can be mitigated with strong communication, organization, and time management skills.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position focuses on establishing thought leadership and driving engagement throughout the entire purchase funnel
- AYTM's innovative research platform and commitment to client success set it apart from other market research companies
- This role offers significant growth potential and the opportunity to make a significant impact on the company's content marketing strategy and overall business growth
ASSUMPTION: This role is unique in its focus on thought leadership and engagement throughout the entire purchase funnel, and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing a comprehensive content marketing strategy to support AYTM's growth and revenue objectives
- Creating a series of blog posts, whitepapers, and case studies that showcase AYTM's innovative research platform and commitment to client success
- Managing a team of external resources to produce a series of webinars and videos that educate market research professionals and drive engagement
- Collaborating with AYTM's brand copywriter to maintain and evolve the company's language, tone of voice, and storytelling dynamics across all content marketing initiatives
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Sr Content Marketing Manager may be responsible for, and may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does AYTM measure the success of its content marketing initiatives, and how can this role contribute to improving those metrics?
- What opportunities are there for growth and advancement within the content marketing team and the company as a whole?
- How does AYTM support its employees' professional development and growth?
- What is the company's long-term vision for its content marketing strategy, and how can this role contribute to achieving that vision?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to AYTM's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Provide examples of your content marketing work, including blogs, whitepapers, case studies, or other relevant pieces
- Prepare for your phone or video screen by researching AYTM's company culture and values
- Follow up with the Hiring Manager after your interview to reiterate your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
