📌 Core Information
🔹 Job Title: Sr. Content Marketing Manager
🔹 Company: Localyze
🔹 Location: Remote — Germany, Ireland, Portugal, Spain, Netherlands, UK
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Remote (with entities in Germany, Portugal, Spain, or the UK)
🚀 Job Overview
Key aspects of this role include:
- Establishing Localyze as a household name through events and thought leadership
- Building a community for Global Mobility and HR professionals
- Overseeing brand story, guidelines, tone of voice, and external positioning
- Establishing and maintaining key external relationships with industry thought leaders, writers, press/media, research firms, and industry bodies
- Collaborating closely with Localyze Founders to raise their individual brand profiles and strategic input for all external speaking and messaging
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on building awareness and elevating Localyze's unique proposition.
📋 Key Responsibilities
✅ Own and build thought leadership, research, editorial, and content programs
✅ Build and implement a longer-term content and thought leadership plan
✅ Curate and manage a robust thought leadership program via events (Beyond Borders event series and online webinars)
✅ Establish and build key external-facing relationships with current and future customers, industry leaders, media, and influencers
✅ Collaborate closely with revenue, product, leadership, and growth teams
✅ Establish key reporting metrics on content performance, engagement, and site traffic
✅ Stay on top of trends, key messages, and influencers in the market
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 6+ years in B2B brand management or content marketing
Required Skills:
- Proven experience in building compelling messaging, storylines, and editorial thought leadership for externally facing audiences
- Excellent written and verbal communication skills
- Ability to manage competing priorities, effectively prioritize, and project manage
- Experience building relationships with external stakeholders, media, influencers, research partners, and industry bodies
- Deep understanding of how thought leadership and content KPIs contribute to business objectives
Preferred Skills:
- Previous experience in the global mobility, immigration, and/or HR Tech, B2B SaaS space
- Adaptable, positive attitude, and good sense of humor
ASSUMPTION: While industry-specific experience is a plus, the core skills required for this role are transferable from other B2B marketing backgrounds.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and location)
Benefits:
- No Office, No Borders: Work from anywhere within Localyze's entities in Germany, Portugal, Spain, or the UK, and enjoy workations
- Craft Your Workspace: Annual LocaBoost allowance to kit out your home office or put towards a local coworking space
- Equity for All: Attractive equity plan for all employees
- Grow With Purpose: Annual learning and development budget
- Wellness Boost: Monthly wellness stipend and access to OpenUp for coaching sessions, courses, and roundtable discussions
- Out of the ‘Virtual’ Office: 28 days of paid time off, plus local public holidays and an additional celebratory day off
- Family First: Generous parental leave policy
- Globetrotter Gatherings: Two team meetups per year and an annual international company-wide retreat
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the B2B SaaS industry and Localyze's company size. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on global mobility and HR Tech
Company Size: 51-200 employees (mid-sized company, offering a mix of startup agility and established processes)
Founded: 2018 (young, growth-oriented company)
Company Description:
- Localyze is a global mobility platform for companies and employees, reimagining how people move for work by bringing together seamless technology, transparency, and unrivalled service
- Founded by three female entrepreneurs, Localyze aims to free talent from borders and create a decentralised world where companies can hire from everywhere, and people can work and live where they want to
- Localyze offers an all-in-one platform to manage global mobility needs, guiding clients through relocating new hires, visa changes, postings, and transfers between offices
Company Specialties:
- Relocation Management
- Global Mobility
- HR Software
- SaaS
- International Recruiting
- Relocation Services
- Human Resources
Company Website: https://www.localyze.com
ASSUMPTION: Localyze is a dynamic, growth-oriented company with a strong focus on innovation and employee development.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: Reports directly to the Head of Growth or a relevant senior manager
Work Arrangement: Remote (with entities in Germany, Portugal, Spain, or the UK), with flexibility to work from local offices when desired
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to shape the content marketing function and make a significant impact on Localyze's brand and reputation
- Opportunity to work closely with senior leadership and founders, gaining valuable insights into strategic decision-making
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career progression within the company.
🌍 Location & Work Environment
Office Type: Remote-first with physical offices in Berlin, Germany; Lisbon, Portugal; Madrid, Spain; and London, UK
Office Location(s): Berlin, Germany; Lisbon, Portugal; Madrid, Spain; London, UK
Geographic Context:
- Localyze operates in a global market, with customers and partners worldwide
- The company's remote work policy allows employees to work from any of Localyze's entity locations or enjoy workations
- Localyze's team comprises almost 50 Localitos from 15+ nationalities, fostering a diverse and inclusive work environment
Work Schedule: Flexible, with a focus on results and output rather than hours worked
ASSUMPTION: Localyze's remote-first policy and global team offer a unique opportunity to work in a diverse, international environment with flexible work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with a senior leader or founder
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and ability to develop and execute a content marketing plan
- Excellent communication skills, both written and verbal
- Project management and organizational skills
- Cultural fit and alignment with Localyze's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your thought leadership, content marketing, and brand management achievements
- Demonstrate your understanding of Localyze's mission and how your skills and experience align with the company's goals
ATS Keywords: Content Marketing, Brand Management, Thought Leadership, Global Mobility, HR Tech, B2B SaaS, Strategic Planning, Project Management, External Communications, Relationship Building
ASSUMPTION: Localyze's interview process is designed to assess both technical skills and cultural fit, with a strong focus on the candidate's ability to drive results and make a significant impact on the company's brand and reputation.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Social media management platforms (e.g., Hootsuite, Buffer, or similar)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor, or similar)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Localyze's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Open: We believe in transparency and fostering an open and inclusive work environment
- Simple: We strive to make complex processes simple and intuitive for our users and team members
- Bold: We are not afraid to challenge the status quo and take bold steps to drive innovation and growth
Work Style:
- Remote-first: Localyze's team works remotely, with regular virtual check-ins and team-building activities
- Collaborative: Localyze fosters a culture of collaboration and cross-functional teamwork
- Results-driven: Localyze focuses on outcomes and impact rather than hours worked
Self-Assessment Questions:
- How do you align with Localyze's core values of openness, simplicity, and boldness?
- How comfortable are you working in a remote, global team with diverse perspectives and time zones?
- How do you approach project management and prioritization in a fast-paced, dynamic work environment?
ASSUMPTION: Localyze's cultural fit assessment focuses on the candidate's ability to thrive in a remote, global work environment and align with the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic work environment
- Building and maintaining relationships with external stakeholders, media, influencers, research partners, and industry bodies
- Staying up-to-date with trends, key messages, and influencers in the global mobility and HR Tech market
- Balancing the need for strategic, long-term planning with the demands of day-to-day content creation and management
ASSUMPTION: The Sr. Content Marketing Manager role at Localyze presents both exciting opportunities and unique challenges, requiring a dynamic and adaptable individual to succeed.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong focus on thought leadership and external relationships
- Localyze's global mobility and HR Tech focus sets this role apart from content marketing positions in other industries
- Career progression in this role may involve moving into a leadership or strategic position as Localyze continues to grow and expand
ASSUMPTION: While this role shares similarities with other content marketing positions, its unique focus on thought leadership, global mobility, and HR Tech sets it apart in the market.
📝 Sample Projects
- Developing and executing a comprehensive thought leadership campaign, including research, content creation, and event planning
- Building and maintaining relationships with key industry influencers, media, and research partners to elevate Localyze's brand and reputation
- Creating and implementing a content marketing strategy that drives traffic, engagement, and conversions, ultimately contributing to Localyze's business growth
ASSUMPTION: The specific projects undertaken by the Sr. Content Marketing Manager at Localyze will vary depending on the company's priorities, market trends, and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing landscape at Localyze and the team's priorities for the next 6-12 months?
- How does Localyze approach collaboration and communication within its remote, global team?
- What are the key challenges and opportunities facing the global mobility and HR Tech industry, and how does Localyze plan to address them?
- How does Localyze support the professional development and growth of its employees, particularly in content marketing and related fields?
- What is the company's long-term vision for its content marketing function, and how does this role contribute to that vision?
ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in and understanding of Localyze's mission, values, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Localyze's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your thought leadership, content marketing, and brand management achievements
- Prepare for your interviews by researching Localyze's mission, values, and industry focus
- Follow up with the hiring manager within a week after your final interview, expressing your enthusiasm for the role and addressing any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
