📌 Core Information
🔹 Job Title: Sr. Content Marketing Manager, Buy with Prime/Multi-Channel Fulfillment Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA; New York, NY; Santa Monica, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy for Buy with Prime and Multi-Channel Fulfillment teams
- Creating and managing a wide variety of marketing and sales content
- Collaborating cross-functionally with stakeholders to develop content aligned with business objectives
- Driving brand awareness, lead generation, and customer acquisition through compelling content
ASSUMPTION: This role requires a high level of creativity, project management, and collaboration skills to succeed in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Own content strategy for MCF & BWP teams across GTM, Launches, Events, Social & PR, and Branding
✅ Write and edit high-quality content including user guides, scripts, blogs, product updates, and customer-facing marketing communications
✅ Collaborate cross-functionally with stakeholders to develop various content pieces, campaigns, and strategies
✅ Manage content triage, review, editing, and communication with stakeholders to maintain SLAs on requests
✅ Drive end-to-end content development process from research to writing to revision, proofreading, publication, and performance analysis
✅ Establish and implement content best practices, including guidelines for content reuse and maintenance
✅ Develop and maintain comprehensive content roadmap aligned with business objectives and stakeholder needs
✅ Act as a subject matter expert on brand voice, tone, messaging, and claim guidelines for Buy with Prime, Multi-Channel Fulfillment, and future product launches
✅ Manage multiple projects simultaneously to meet deadlines and balance competing priorities
✅ Use data and feedback from internal and external customers to continually evaluate and enhance the value of content/content solutions
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail to ensure content is delivered on time and meets quality standards.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5-10 years of experience in content marketing, with a focus on B2B and B2C audiences
Required Skills:
- Proven experience in content strategy and development
- Excellent writing, editing, and proofreading skills
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Experience working with cross-functional teams and stakeholders
- Familiarity with content management systems and marketing automation tools
- Ability to analyze data and use insights to inform content strategy
Preferred Skills:
- Experience working in eCommerce or retail environments
- Fluency in multiple languages
- Experience with SEO best practices
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and strategy skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a senior content marketing role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and parental leave
- Employee discounts
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the competitive eCommerce and technology sectors, with a focus on innovation, customer experience, and operational excellence.
Company Size: Amazon is a large corporation with over 1,000,000 employees, offering ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company's mission is to be Earth's most customer-centric company.
- Amazon offers a wide range of products and services, including eCommerce, cloud computing, digital streaming, and artificial intelligence.
Company Specialties:
- ECommerce
- Retail
- Operations
- Internet
Company Website: https://www.aboutamazon.com/
ASSUMPTION: Working at Amazon offers exposure to cutting-edge technology, diverse teams, and a fast-paced, dynamic work environment.
📊 Role Analysis
Career Level: This role is at the senior level, with opportunities for growth and advancement within the marketing organization.
Reporting Structure: The Sr. Content Marketing Manager will report directly to the Creative Studio team lead and collaborate with cross-functional stakeholders.
Work Arrangement: This role offers remote work options, with the expectation of occasional on-site collaboration with team members and stakeholders.
Growth Opportunities:
- Progression to a director or manager role within the marketing organization
- Expansion into related fields, such as product marketing or brand management
- Potential to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within Amazon's marketing organization.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Seattle, WA; New York, NY; Santa Monica, CA
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- New York, NY: A global hub for finance, media, and entertainment, offering diverse cultural experiences
- Santa Monica, CA: A coastal city with a strong tech industry and a laid-back, beach-oriented lifestyle
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while occasional on-site collaboration fosters team building and knowledge sharing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- Behavioral and situational interviews with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Content strategy and development skills
- Writing, editing, and proofreading abilities
- Project management and organizational skills
- Collaboration and stakeholder management
- Data analysis and insights-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, development, and project management skills
- Include examples of your work, such as blog posts, case studies, or marketing campaigns, to demonstrate your capabilities
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
- Research Amazon's company culture and values to ensure a strong fit
ATS Keywords: Content strategy, content development, project management, stakeholder management, data analysis, SEO, marketing automation, eCommerce, retail, brand voice, tone, messaging, claim guidelines
ASSUMPTION: Demonstrating your ability to create and execute effective content strategies will be crucial for success in this role.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Marketing automation tools (e.g., Marketo, HubSpot)
- SEO tools (e.g., Google Search Console, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable efficient content creation, management, and optimization.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you ensure that your content aligns with Amazon's brand voice and tone?
- Can you describe a time when you had to manage multiple projects simultaneously and balance competing priorities?
- How do you use data and feedback to continually improve the value of your content?
ASSUMPTION: Candidates who demonstrate a strong fit with Amazon's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various stakeholders, including internal teams and external customers
- Keeping up with the fast-paced, dynamic nature of Amazon's work environment
- Adapting to changes in content strategy, priorities, and business objectives
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on content strategy and development for Buy with Prime and Multi-Channel Fulfillment, rather than broader eCommerce or marketing initiatives
- Industry-specific context: Amazon's unique business model and competitive landscape require a deep understanding of eCommerce, retail, and digital marketing trends
- Career path comparison: This role offers opportunities for growth and advancement within Amazon's marketing organization, with potential for expansion into related fields or management roles
ASSUMPTION: Understanding the unique aspects of this role and its context within Amazon's organization will be crucial for success.
📝 Sample Projects
- Developing a comprehensive content roadmap for a new product launch, including blog posts, case studies, and social media campaigns
- Creating and executing a content strategy for a seasonal marketing campaign, driving brand awareness and customer acquisition
- Managing a team of content creators to produce high-quality, on-brand marketing materials for a major event or conference
ASSUMPTION: Familiarity with relevant project types and the ability to apply content strategy and development skills will be essential for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for Buy with Prime and Multi-Channel Fulfillment, and how this role fits into that strategy?
- How does the Creative Studio team collaborate with other marketing teams and stakeholders to develop and execute content?
- What are the most significant challenges facing the Buy with Prime and Multi-Channel Fulfillment teams, and how can content marketing help address them?
- How does Amazon support the professional growth and development of its content marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking insightful questions during the interview process will demonstrate your interest in the role and help you better understand the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy, development, and project management skills, with specific examples of your work
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
- Research Amazon's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
