📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Couchbase, Inc.
🔹 Location: Remote OR San Jose/Santa Clara
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content strategy to drive audience engagement and business growth
- Overseeing the creation of various content formats, ensuring alignment with marketing goals and messaging frameworks
- Leveraging AI-powered tools for content creation and optimization
- Collaborating cross-functionally with marketing, sales, and product teams
- Measuring and optimizing content performance using data and analytics
ASSUMPTION: This role requires a strong understanding of B2B marketing strategies, with a focus on technical audiences, and experience leveraging AI tools for content creation.
📋 Key Responsibilities
✅ Develop and execute a comprehensive content strategy, aligned to business goals, driving engagement, lead generation, and conversion
✅ Collaborate with product, sales, and marketing teams to create content that drives pipeline growth, supporting both the developer and buyer journeys across the full lifecycle
✅ Perform audits to assess content quality, market relevance, and identify gaps across target personas and stages of the sales funnel
✅ Build a comprehensive calendar and roadmap to ensure the timely, strategic, and impactful delivery of content across all channels
✅ Lead brainstorming sessions to craft engaging topics, ensuring cohesive messaging across various formats, such as SEO content, webcasts, whitepapers, case studies, analyst reports, blogs, etc.
✅ Create intuitive self-serve content hubs to seamlessly guide prospects through their buying journey
✅ Develop comprehensive content briefs aligned to strategic objectives and ensure timely delivery of assets
✅ Partner closely with Product Marketing, Integrated Campaigns, Design, Digital, and external collaborators to create compelling content and promotional copy
✅ Uphold brand consistency across all platforms and channels, ensuring adherence to messaging, voice, and branding guidelines
✅ Efficiently manage and optimize the content library to ensure seamless organization, easy accessibility, and scalable growth
✅ Collaborate with the SEO team to uncover opportunities for content creation or updates, ensuring content is optimized for SEO and structured for generative AI discovery
✅ Work with external partners, including agencies and freelancers, to expand and enhance content production capabilities
✅ Utilize AI-powered tools to create draft content, customize messaging for specific personas or industries, and accelerate the localization process
✅ Serve as the SME in AI-assisted content creation, spearhead the exploration of new use cases, and develop documentation of best practices
✅ Utilize cutting-edge technology to enhance this function and enable scalable one-to-many interactions, while also empowering sellers to unlock its full potential
✅ Track content performance across all channels and analyze key metrics to guide strategic adjustments and drive improvements
✅ Leverage data to test, refine, and perfect short-form copy, driving both engagement and conversions
ASSUMPTION: This role requires strong project management skills, the ability to work cross-functionally, and a results-oriented mindset.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 7+ years of experience in content management/strategy, ideally in B2B technology or SaaS
Required Skills:
- Deep understanding of B2B marketing strategies, with an emphasis on technical audiences (developers, devops, architects, ITDMs)
- Proficient in content SEO and analytics tools (Google Analytics, SEMrush, etc.)
- Strong writing and editing skills; experience crafting content for email, paid ads, social, and events
- Experience leveraging AI tools for content creation
- Always-learning mindset with curiosity and eagerness to understand our technology and its ever-evolving benefits
- Ability to work cross-functionally with marketing, sales, and product teams
- Deadline driven and results-oriented
Preferred Skills:
- Experience with AI-driven content creation tools
- Familiarity with the tech industry and its trends
ASSUMPTION: Candidates with experience in B2B technology or SaaS content marketing and a strong understanding of AI-driven content creation tools are preferred.
💰 Compensation & Benefits
Salary Range: $142,000 - $166,000 USD per year
Benefits:
- Generous Time Off Program - Flexibility to care for you and your family
- Wellness Benefits - A variety of world-class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
- Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance
- Career Growth - Be valued, Create value approach
- Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Content Marketing Manager role in the tech industry. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- Couchbase delivers Capella, the developer data platform for critical applications in our AI world
- By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications without compromise – delivering unmatched performance, scalability, and cost-efficiency from cloud to edge and everything in between
Company Specialties:
- NoSQL database technology
- Document-oriented database technology
- Key-value database technology
- Mobile database
- database
- SQL
- cloud database
- cloud
- and dbaas
Company Website: http://www.couchbase.com
ASSUMPTION: Couchbase is a well-established company in the tech industry, focusing on providing a comprehensive developer data platform for critical applications.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity for growth and leadership within the content marketing function
Reporting Structure: This role reports directly to the VP of Marketing or a similar executive position
Work Arrangement: Remote OK, with the option to work on-site in San Jose or Santa Clara
Growth Opportunities:
- Potential to lead and grow the content marketing team as the company expands
- Opportunities to collaborate with cross-functional teams, driving business growth and innovation
- Possibility to transition into a leadership role within the marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's content marketing strategy and execution.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with on-site options in San Jose and Santa Clara)
Office Location(s): 3250 Olcott St, Santa Clara, California 95054, US; 11-21 Paul Street, London, United Kingdom EC2A 4JU, GB; Pride Elite, Level 2, 10 Museum Road, Bangalore, 560001, IN; 1a Tariff Street, Manchester, England M1 2FF, GB
Geographic Context:
- San Jose and Santa Clara are located in the heart of Silicon Valley, offering a vibrant tech industry and numerous networking opportunities
- London, Bangalore, and Manchester provide access to global markets and diverse talent pools
Work Schedule: Flexible, with core hours between 9:00 AM - 5:00 PM PST (adjust for other time zones)
ASSUMPTION: This role offers a flexible work arrangement, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR
- Subsequent interviews with cross-functional stakeholders, including marketing, sales, and product team members
- Final interview with the VP of Marketing or a similar executive position
- Background check and offer extension
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of B2B marketing strategies and technical audiences
- Ability to work cross-functionally and collaborate with various teams
- Problem-solving skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience, skills, and achievements
- Showcase your understanding of AI-driven content creation tools and their applications in a B2B context
- Prepare examples of your content strategy, creation, and optimization work, demonstrating your ability to drive engagement and conversions
- Be ready to discuss your approach to measuring and optimizing content performance using data and analytics
- Follow up with the hiring manager or HR within one week of your interview to express your interest in the role
ATS Keywords: Content Marketing, B2B Marketing, Technical Writing, SEO, Analytics, Project Management, AI Tools, Collaboration, Content Strategy, Lead Generation, Content Creation, Brand Consistency, Performance Measurement, Data Analysis, Content Optimization, Communication
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords, highlighting their skills and experience in content marketing, B2B marketing, and AI-driven content creation.
🛠️ Tools & Technologies
- AI-powered content creation tools (e.g., Copy.ai, Frase, etc.)
- Content management systems (e.g., WordPress, Contentful, etc.)
- SEO and analytics tools (e.g., Google Analytics, SEMrush, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, etc.)
ASSUMPTION: Candidates should be proficient in using AI-powered content creation tools, content management systems, SEO and analytics tools, project management tools, and collaboration and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Data-driven and results-oriented
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- How do you ensure that your content strategy aligns with the company's overall business goals and objectives?
- Can you provide an example of a time when you leveraged data and analytics to optimize content performance and drive engagement or conversions?
- How do you approach working with cross-functional teams to create compelling content that resonates with technical audiences?
ASSUMPTION: Candidates should assess their fit with Couchbase's company values and work style, ensuring they align with the company's culture and expectations.
⚠️ Potential Challenges
- Managing multiple content projects simultaneously, requiring strong organizational skills and attention to detail
- Keeping up-to-date with industry trends and best practices in AI-driven content creation
- Collaborating effectively with cross-functional teams, balancing their input with your own expertise and vision
- Adapting to a dynamic work environment, with shifting priorities and changing stakeholder needs
- Ensuring brand consistency across various content formats and channels, requiring a strong understanding of the company's brand guidelines and messaging frameworks
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position emphasizes the use of AI-powered tools for content creation and optimization
- This role requires a strong understanding of B2B marketing strategies, with a focus on technical audiences, and experience leveraging AI tools for content creation
- Career progression in this role may lead to leadership positions within the content marketing function or other marketing disciplines
ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other content marketing positions in the industry.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, incorporating various content formats and channels to drive engagement and conversions
- Creating a series of blog posts or articles that showcase the company's thought leadership in the tech industry, leveraging AI-driven content creation tools to optimize for SEO and engagement
- Collaborating with the product marketing team to create a whitepaper or case study that highlights the company's success in driving business growth and innovation through its content marketing efforts
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them to drive engagement, lead generation, and conversions.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing strategy and how this role fits into its overall business goals and objectives?
- How does the company support the use of AI-powered tools for content creation, and what resources are available to help me succeed in this role?
- Can you provide examples of how the content marketing team has collaborated with cross-functional stakeholders to create compelling content that resonates with technical audiences?
- What are the key performance indicators (KPIs) used to measure the success of content marketing efforts, and how are they tracked and optimized over time?
- How does the company foster a culture of innovation and continuous improvement within the content marketing function?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's content marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience, skills, and achievements, emphasizing your ability to leverage AI tools for content creation and optimization
- Prepare examples of your content strategy, creation, and optimization work, demonstrating your ability to drive engagement and conversions
- Be ready to discuss your approach to measuring and optimizing content performance using data and analytics during your interviews
- Follow up with the hiring manager or HR within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
