📌 Core Information
🔹 Job Title: Sr. Content Strategist - Temporary Worker
🔹 Company: Dentsu
🔹 Location: USA - Remote - Massachusetts
🔹 Job Type: Temporary
🔹 Category: Advertising Services
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US-based only)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic alignment with clients and cross-disciplinary teams
- Guiding content creation, distribution, and governance
- Growing content strategy capability through tool establishment and best practice documentation
- Collaborating with experience strategists, analysts, and project teams
- Working with content management systems and measurement platforms
ASSUMPTION: This role requires a balance of strategic thinking, collaboration, and hands-on content creation. The temporary nature of the position may involve working on specific projects with defined end dates.
📋 Key Responsibilities
✅ Deliver content strategies supporting client goals, audience needs, and brand strategy
✅ Author content strategy frameworks and deliverables for service and product design projects
✅ Partner with experience strategists and analysts to conduct research and inform content goals and KPIs
✅ Create content governance plans and content supply chain workflows
✅ Develop taxonomy, tagging, and metadata strategies for composable content distribution
✅ Contribute to growing Merkle’s content strategy capability by creating repeatable frameworks
ASSUMPTION: This role involves a mix of strategic planning, content creation, and collaboration with various teams. The successful candidate will be comfortable working in a dynamic, project-based environment.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field
Experience: 5+ years in a strategic content role, preferably within an agency environment
Required Skills:
- Proven success creating strategic content deliverables
- Excellent communication skills
- Ability to drive content strategy while collaborating closely with project teams and client leaders
- Experience with content management systems and measurement platforms
- Ability to turn data into insights for continuous content optimization
Preferred Skills:
- Experience with content governance and supply chain workflows
- Familiarity with composable content and metadata strategies
- Proven thought leadership in content strategy
ASSUMPTION: Candidates should have a strong background in strategic content roles, with a proven track record of delivering high-quality content strategy deliverables.
💰 Compensation & Benefits
Salary Range: $44.13 - $71.65 per hour (based on experience level)
Benefits:
- Paid holidays
- Safe and sick time
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an hourly rate. The total compensation may vary depending on the number of hours worked per week.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1901 (as a holding company)
Company Description:
- Dentsu is a global advertising and marketing services company
- Operates through various subsidiaries, including Merkle, a leading data-driven customer experience agency
- Offers a range of services, including advertising, media planning, creative, innovation, data, and technology
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: dentsu.com
ASSUMPTION: Dentsu’s large size and diverse service offerings provide opportunities for career growth and exposure to various aspects of the advertising industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports to the Director of Content Strategy
Work Arrangement: Remote (US-based only) with a flexible schedule
Growth Opportunities:
- Potential to grow within Merkle’s content strategy team
- Opportunities to work on diverse projects across various clients and industries
- Possibility to transition to a permanent role, depending on performance and business needs
ASSUMPTION: This temporary role may lead to permanent opportunities for the right candidate, depending on their performance and the company’s needs.
🌍 Location & Work Environment
Office Type: Remote (US-based only)
Office Location(s): USA - Remote - Massachusetts
Geographic Context:
- Massachusetts is known for its robust tech industry and high quality of life
- The remote work arrangement offers flexibility and the ability to work from anywhere in the US
- Merkle’s remote culture fosters collaboration and connectivity among team members
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The remote work arrangement may require occasional overlap with the Eastern Time Zone for team meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the content strategy team
- Final interview with the Director of Content Strategy
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Content strategy expertise and portfolio presentation
- Communication and collaboration skills
- Cultural fit and alignment with Merkle’s values
Application Tips:
- Highlight relevant experience and achievements in strategic content roles
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare a portfolio showcasing your content strategy deliverables and thought leadership pieces
- Be ready to discuss your approach to content strategy, governance, and optimization
ATS Keywords: Content Strategy, Content Governance, Data Insights, Content Management Systems, Communication Skills, Research, Taxonomy, Metadata, Collaboration, Leadership, Content Audits, Content Models, Journey Maps, Content Supply Chain, Best Practices, Content Distribution
ASSUMPTION: The interview process may vary depending on the specific needs of the project and the hiring manager’s availability.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, Contentful)
- Measurement platforms (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, JIRA, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Remote-friendly and flexible
- Collaborative and team-oriented
- Data-driven and insight-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, project-based environment?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you have a proven track record of driving strategic content initiatives and delivering results?
ASSUMPTION: Merkle’s culture values collaboration, innovation, and a data-driven approach to problem-solving.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, agency environment
- Balancing strategic thinking with hands-on content creation and optimization
- Adapting to the temporary nature of the role and potential project changes
- Working remotely and maintaining productivity in a distributed team setting
ASSUMPTION: The temporary nature of the role and the dynamic project-based environment may present unique challenges for some candidates.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Strategist role in an agency setting, with a focus on driving strategic alignment and growing the content strategy capability
- Unlike some agency roles, this position is temporary and may not offer the same long-term growth opportunities
- Compared to in-house content strategy roles, this position offers exposure to diverse clients and industries, as well as the opportunity to work on short-term, high-impact projects
ASSUMPTION: The temporary nature of this role sets it apart from similar positions in the industry, offering unique opportunities and challenges.
📝 Sample Projects
- Developing a comprehensive content strategy for a global e-commerce brand, including content audits, matrices, and migration maps
- Collaborating with experience strategists and analysts to conduct audience research and inform content goals and KPIs for a B2B SaaS client
- Creating content governance plans and supply chain workflows for a major financial institution, ensuring operational efficiency and compliance
ASSUMPTION: The specific projects and deliverables may vary depending on the client and the project’s scope and goals.
❓ Key Questions to Ask During Interview
- Can you describe the typical project timeline and deliverables for this role?
- How does this temporary role fit into the broader content strategy team and Merkle’s organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Merkle support the professional development and growth of its content strategy team members?
- What are the key challenges and opportunities for this role, given its temporary nature?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your content strategy deliverables and thought leadership pieces
- Be ready to discuss your approach to content strategy, governance, and optimization during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
