📌 Core Information
🔹 Job Title: Senior Coordinator Digital/Customer Marketing
🔹 Company: QVC
🔹 Location: West Chester, Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in developing campaign audiences using SAS Campaign Management tools
- Collaborating with internal teams to execute effective marketing campaigns
- Supporting project management tasks and list growth initiatives
- Analyzing audience data to identify trends and optimize campaign performance
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in digital marketing and customer marketing within a large retail organization.
📋 Key Responsibilities
✅ Campaign Audience Assistance: Manage and construct marketing campaigns using SAS Campaign Management, becoming adept with marketing automation and optimization tools to develop basic workflows and targeted audiences.
✅ Team Collaboration: Collaborate with internal teams, including email, paid social, loyalty, and card marketing, to gather requirements and execute effective campaigns.
✅ Digital Campaign Execution: Assist in planning and executing digital marketing strategies across channels, including email, social media, and digital advertising.
✅ Project Support: Oversee internal projects and recurring practices to ensure project delivery aligns with objectives. Assist in list growth initiatives for Email, SMS, etc.
✅ Data Analysis: Analyze audience data to identify trends and opportunities for more targeted marketing efforts and improvements in campaign performance.
ASSUMPTION: The role requires strong analytical skills and a willingness to learn and adapt to changing tasks and projects.
🎯 Required Qualifications
Education: Bachelor’s Degree in Computer Science, Marketing, Business, or a related field
Experience: Entry-level experience working with cross-functional teams to create campaign audiences
Required Skills:
- Familiarity with Marketing Automation platforms like Unica, SAS, Salesforce, and HubSpot
- Strong analytical skills to interpret audience data and identify trends
- Ability to effectively utilize marketing automation platforms to develop campaign workflows and enhance audience targeting
- Understanding of SQL for database querying and list filtering
- Strong willingness to learn and collaborate with teams
- Ability to adapt to changing tasks and learn to transform requests into actionable plans
Preferred Skills:
- Coursework or training in SQL to assist with team needs
ASSUMPTION: While specific experience in digital marketing or customer marketing is not required, a strong foundation in data analysis and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Estimated, based on industry standards for entry-level marketing roles in the West Chester, PA area)
Benefits:
- Health Care Benefits (starting on day 1)
- 401(k)
- Paid Time Off
- Tuition Reimbursement
- Employee Assistance Program
- Parental Leave
- Paid Volunteer Hours
- Company Discounts
Working Hours: Full-time (40 hours per week), with flexible scheduling and opportunities for overtime
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the West Chester, PA area. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees (Large enterprise)
Founded: QVC Group, Inc. was founded in 1986
Company Description:
- QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®.
- The company is a live social shopping platform that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
- QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels.
Company Specialties:
- Retail
- ecommerce
- Broadcasting
- Multimedia
- Global
- Multiplatform
- e-commerce
- And vcommerce
Company Website: http://www.qvcgrp.com
ASSUMPTION: Working for a large retail company like QVC Group, Inc. offers opportunities for career growth and exposure to diverse aspects of the retail industry.
📊 Role Analysis
Career Level: Entry-Level (0-2 years)
Reporting Structure: This role reports directly to the Digital/Customer Marketing Manager
Work Arrangement: On-site, with opportunities for collaboration with remote team members
Growth Opportunities:
- Learning and developing skills in digital marketing and customer marketing
- Gaining experience working with cross-functional teams and various marketing channels
- Potential for career progression within the marketing department or other areas of the company
ASSUMPTION: This role provides an excellent starting point for individuals interested in pursuing a career in marketing within a large retail organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative and dynamic work environment
Office Location(s): 1200 Wilson Dr, West Chester, Pennsylvania 19380, US
Geographic Context:
- West Chester, Pennsylvania is located in the Philadelphia metropolitan area
- The area offers a mix of urban and suburban living, with access to cultural attractions, outdoor recreation, and a variety of dining and entertainment options
- West Chester is home to a diverse and vibrant community, with a strong sense of history and a commitment to sustainability
Work Schedule: Full-time (40 hours per week), with flexible scheduling and opportunities for overtime
ASSUMPTION: The West Chester, PA area offers a desirable work-life balance, with access to a range of cultural, recreational, and dining options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-person or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Collaboration and teamwork
- Adaptability and willingness to learn
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your familiarity with marketing automation platforms and data analysis in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Marketing Automation, Campaign Management, Data Analysis, SQL, Collaboration, Project Management, Digital Marketing, Email Marketing, Social Media, Digital Advertising, Trend Analysis, Workflow Development, Adaptability, Learning, Customer Experience
ASSUMPTION: The application process for this role may involve assessments or projects that evaluate your problem-solving skills, data analysis, and marketing automation platform proficiency.
🛠️ Tools & Technologies
- SAS Campaign Management
- Marketing Automation platforms (e.g., Unica, Salesforce, HubSpot)
- SQL
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Training and support will be provided to help you develop the necessary skills for this role.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress
- Act With Empathy
- Be Brave
- Embrace the Future
- Do What’s Right
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to learning
- Customer-focused and committed to delivering exceptional experiences
Self-Assessment Questions:
- How do you approach learning new marketing automation platforms and tools?
- Can you describe a time when you had to adapt to changing tasks or projects, and how did you handle it?
- How do you ensure that your marketing campaigns are data-driven and targeted to the right audience?
ASSUMPTION: QVC Group, Inc. values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style are likely to be successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and quick decision-making
- Collaborating with cross-functional teams may present unique communication and coordination challenges
- Analyzing large datasets and identifying trends may require strong analytical skills and attention to detail
- Balancing multiple projects and tasks may require strong time management and prioritization skills
ASSUMPTION: The challenges associated with this role can be overcome with strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to an entry-level Marketing Coordinator or Digital Marketing Specialist position, but with a focus on customer marketing and campaign audience development
- Compared to other entry-level marketing roles, this position offers unique opportunities to gain experience with marketing automation platforms and data analysis
- Career progression in this role may lead to opportunities in digital marketing, customer marketing, or other areas of the marketing department
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities for individuals interested in pursuing a career in marketing within a large retail organization.
📝 Sample Projects
- Developing targeted campaign audiences using SAS Campaign Management for an upcoming email marketing campaign
- Analyzing customer data to identify trends and opportunities for more targeted marketing efforts and improved campaign performance
- Collaborating with the paid social team to execute a targeted social media advertising campaign
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role. Actual projects may vary based on the company's current needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role, and how my responsibilities might evolve over time?
- How does this role collaborate with other marketing teams and departments within the organization?
- What opportunities are there for professional development and growth within the marketing department or other areas of the company?
- How does QVC Group, Inc. support work-life balance for its employees?
- Can you provide an example of a successful campaign executed by this role, and what made it successful?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research QVC Group, Inc. and the retail industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
