📌 Core Information
🔹 Job Title: Sr Creator Marketing Manager
🔹 Company: T-Mobile
🔹 Location: Bellevue, WA; Overland Park, KS; Frisco, TX; or New York, NY
🔹 Job Type: Full-Time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing influencer strategies to drive brand awareness and engagement
- Managing relationships with influencers, agencies, and vendors
- Optimizing campaign performance across various social channels and content types
- Planning and executing innovative event concepts
- Collaborating cross-functionally to ensure alignment with business objectives
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong relationship-building skills. The ideal candidate will have a proven track record in influencer marketing and be comfortable working in an innovative, unstructured environment.
📋 Key Responsibilities
✅ Drive brand initiatives by developing and implementing influencer strategies, managing relationships, overseeing agencies, planning go-to-market strategies, budgeting, and ensuring cross-functional alignment
✅ Cultivate and maintain strong, ongoing relationships with key influencers and talent, applying these connections to establish T-Mobile as a leader in influencer partnerships
✅ Track and analyze the success of influencer initiatives, sharing standard processes to optimize future activations
✅ Build and implement innovative event concepts, ensuring successful project and event management
✅ Use data and research to support decisions, drive new ideas, showcase success, and optimize overall influencer marketing strategies
✅ Work with external partners such as agencies, vendors, and platforms to optimize output, build efficiencies, share best practices, and meet needs
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to manage multiple projects under tight deadlines with various partners.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 5+ years of experience in influencer marketing, with a creative approach and a history of enhancing consumer engagement
Required Skills:
- Proven track record in influencer marketing with a creative approach and a history of enhancing consumer engagement
- Expertise in contract negotiations involving creators and influencers, working cross-functionally with internal legal departments
- Exceptional attention to detail, initiative, and critical thinking skills
- 5+ years of experience managing external talent and relationships
- 3+ years in conceptualizing and implementing unique event activations
- Strong relationship-building skills with both internal and external partners
- Deep understanding of business objectives and the role of influencer marketing in achieving tangible results
- Excellent presentation, communication, project management, and problem-solving skills
- Ability to build dynamic relationships with partners in gaming, talent agencies, media, and more
Preferred Skills:
- Experience in brand, entertainment, or related influencer management
- Demonstrated ability to manage multiple projects under tight deadlines with various partners
ASSUMPTION: The ideal candidate will have a strong understanding of the influencer marketing landscape and be able to leverage their network to drive results.
💰 Compensation & Benefits
Salary Range: $81,400 - $146,800 (based on location and experience)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and holidays
- Paid parental and family leave
- Family building benefits, back-up care, and enhanced family support
- Childcare subsidy, tuition assistance, and college coaching
- Short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, and voluntary long-term care insurance
- Mobile service and home internet discounts, pet insurance, and commuter programs
Working Hours: Full-time, with a hybrid schedule requiring at least 3 days a week in the office and 25% travel
ASSUMPTION: The salary range provided is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. T-Mobile is a leading provider of wireless voice and data services in the United States, offering 4G LTE and transformative nationwide 5G network.
Company Size: 10,001+ employees. As a large company, T-Mobile offers a wide range of career opportunities and benefits, as well as a diverse and inclusive work environment.
Founded: 1990. T-Mobile has a long history of innovation and disruption in the wireless industry, with a strong focus on providing value and quality to its customers.
Company Description:
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all.
- T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience, and undisputable drive for disruption that creates competition and innovation in wireless and beyond.
- Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I
- and Benefits & Perks
Company Website: https://www.t-mobile.com
ASSUMPTION: T-Mobile is a well-established company with a strong brand and a reputation for innovation and disruption in the telecommunications industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a high level of experience and expertise in influencer marketing, as well as strong leadership and strategic skills.
Reporting Structure: This role reports directly to the Senior Manager, Creator Marketing, and collaborates with cross-functional teams, including brand marketing, social media, and events.
Work Arrangement: Hybrid, with a minimum of 3 days a week in the office and 25% travel.
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the influencer marketing program expands
- Opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure
- Access to professional development and training opportunities through T-Mobile’s learning and development programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company’s influencer marketing strategy and brand awareness.
🌍 Location & Work Environment
Office Type: Hybrid, with a minimum of 3 days a week in the office. The office is located in Bellevue, WA; Overland Park, KS; Frisco, TX; or New York, NY.
Office Location(s): 12920 SE 38th St, Bellevue, WA 98006, US; 1 Ravinia Dr, ATLANTA, GA 30346, US; Frisco, Texas, US; Overland Park, Kansas, US
Geographic Context:
- The office is located in the greater Seattle area, with easy access to major highways and public transportation
- The area offers a mix of urban and suburban living, with a variety of housing options and amenities
- The Pacific Northwest is known for its mild climate, natural beauty, and outdoor recreation opportunities
Work Schedule: Full-time, with a hybrid schedule requiring at least 3 days a week in the office and 25% travel
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to work from home for part of the week.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the senior manager or director
- Background check and offer
Key Assessment Areas:
- Candidates will be assessed on their understanding of the influencer marketing landscape and their ability to develop and implement effective strategies
- Candidates will be evaluated on their relationship-building skills and ability to manage multiple projects under tight deadlines
- Candidates will be asked to present their ideas and thoughts on relevant industry trends and how they would apply them to T-Mobile’s influencer marketing program
Application Tips:
- Highlight your experience and achievements in influencer marketing, with a focus on driving brand awareness and engagement
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare for behavioral interview questions that focus on your ability to manage relationships, optimize campaign performance, and work collaboratively with cross-functional teams
- Research T-Mobile’s brand and values to demonstrate your understanding of the company and how you can contribute to its success
ATS Keywords: Influencer marketing, brand awareness, campaign optimization, relationship management, cross-functional collaboration, event planning, data analysis, social media strategy, consumer engagement
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, creativity, and ability to work collaboratively in a dynamic, unstructured environment.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Facebook, Instagram, Twitter, YouTube, etc.)
- Influencer marketing software and platforms (e.g., Grin, AspireIQ, Upfluence)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Event planning and management tools (e.g., Eventbrite, Cvent, Bizzabo)
ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: We challenge the status quo and never stop pushing forward
- Always On: We are reliable, always there for our customers, and never settle for the status quo
- Inclusive: We value diversity and create an environment where everyone can thrive
- Agile: We embrace change and continuously improve
- One Team: We work together to achieve our goals and celebrate our successes
Work Style:
- Collaborative: We work together to achieve our goals and celebrate our successes
- Innovative: We challenge the status quo and never stop pushing forward
- Data-driven: We use data to inform our decisions and continuously improve
- Customer-focused: We are reliable, always there for our customers, and never settle for the status quo
- Adaptable: We embrace change and continuously improve
Self-Assessment Questions:
- Do you thrive in innovative, unstructured environments?
- Are you comfortable managing multiple projects under tight deadlines with various partners?
- Do you have strong relationship-building skills and the ability to build dynamic relationships with partners in gaming, talent agencies, media, and more?
- Are you comfortable working in a hybrid environment, with a minimum of 3 days a week in the office and 25% travel?
- Do you have a proven track record in influencer marketing and a creative approach to enhancing consumer engagement?
ASSUMPTION: T-Mobile values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Managing multiple projects under tight deadlines with various partners can be stressful and require strong organizational skills
- The role may require occasional travel, which can be challenging for those with family or personal commitments
- The influencer marketing landscape is constantly evolving, requiring the ideal candidate to stay up-to-date with industry trends and adapt their strategies accordingly
- The role may involve working with high-profile influencers and talent, which can be both exciting and challenging
ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and maintain a strong work-life balance despite the demands of the role.
📈 Similar Roles Comparison
- This role is unique in its focus on influencer marketing and brand awareness, with a strong emphasis on strategic thinking and relationship-building skills
- Similar roles in brand marketing or social media management may have a broader focus on overall brand strategy and customer engagement, rather than influencer marketing specifically
- Career paths in influencer marketing may lead to roles in brand strategy, social media management, or event planning, with opportunities to specialize in specific areas of interest
ASSUMPTION: This role offers a unique opportunity to specialize in influencer marketing and make a significant impact on T-Mobile’s brand awareness and engagement strategies.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a major product launch, including targeted outreach to key influencers, event planning, and campaign optimization
- Managing relationships with influencers and talent agencies to secure brand partnerships and collaborations for high-profile events and campaigns
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI for influencer marketing initiatives
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as brand marketing, social media, and events?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does T-Mobile support the professional development and growth of its employees in this role?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company’s needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare for behavioral interview questions that focus on your ability to manage relationships, optimize campaign performance, and work collaboratively with cross-functional teams
- Research T-Mobile’s brand and values to demonstrate your understanding of the company and how you can contribute to its success
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
